This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Leslie Zane President, Triggers Brand Consulting • Efforts to consciously persuade people not to be biased are counterproductive. • The brand research concept of ‘connectomes’ can be applied to perceptions of groups too. • Exposing people to positive […]Why the unconscious is the path of least resistance to eradicating bias in your workplace
July 30, 2021 by Leave a Comment
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Leslie Zane President, Triggers Brand Consulting • Efforts to consciously persuade people not to be biased are counterproductive. • The brand research concept of ‘connectomes’ can be applied to perceptions of groups too. • Exposing people to positive […]
