Why the unconscious is the path of least resistance to eradicating bias in your workplace

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Leslie Zane President, Triggers Brand Consulting • Efforts to consciously persuade people not to be biased are counterproductive. • The brand research concept of ‘connectomes’ can be applied to perceptions of groups too. • Exposing people to positive […]