Can brands make reusable packaging more attractive than single-use plastic? NFTs could be the answer

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Emma Samson, Marketing Communication Manager, Searious Business The reusable packaging market could be a $10 billion opportunity to eliminate single-use plastic.Despite this many brands are reluctant to believe their customers can change their throw away habits.Next-generation reward schemes […]
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