How 4IR is encouraging the development of people, not just machines

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Francisco Betti, Head of Shaping the Future of Advanced Manufacturing & Value Chains; ExCom Memb, World Economic Forum & Radu Palamariu, Managing Director Asia Pacific and Chief Energy Officer, Alcott Global


  • New manufacturing opportunities are expected to create 133 million jobs in the next four years due to the Fourth Industrial Revolution (4IR), but an estimated 75 million jobs are likely to be lost to technology development at the same time.
  • Manufacturers must prioritise their people and their technology to thrive in the 4IR age.
  • Emerging best practice in this area involves attracting and engaging with talent, and working with third parties to develop the skills of both current and future employees, as well as third parties such as suppliers.

We live in one the most exciting ages ever – the age of the Fourth Industrial Revolution (4IR). Digital transformation, and technology more broadly, increasingly form an integral part of life, giving humanity a unique opportunity to rethink and redesign the way they source, produce, deliver, and consume. And this is not only to boost productivity and growth, but also to generate new value for workers, society and the environment.

Manufacturing accounts for about 22% of global employment, yet the majority of manufacturing companies still lack a clear strategy on how best to equip their workforce with the required capabilities for this new age. The 4IR could lead to the displacement of an estimated 75 million jobs worldwide in the next four years. At the same time, it is expected that new opportunities could create 133 million new jobs – a net positive of 58 million new 4IR roles by 2022.

So, how can organizations thrive in the age of the 4IR? The answer is simple: the future of manufacturing is not just about technology, it’s about developing both technology and people. Here are three manufacturing best practices that optimize both the skills of people and the use of machines:

1) Talent attraction and engagement

While technology has made everything more efficient, it is usually by adding a mix of talent and skills that companies are successful. All systems, processes and technologies fall flat when we don’t have the right people to work with them. Now, more than ever, organizations need to hire the best talent available and build a strong employer brand. Moreover, companies need to actively engage their employees in the design and implementation of their digital strategies – from senior management to shopfloor staff. This will ease technology adoption throughout the organization, rather than pushing through acceptance of new systems and tools from the top down.

When brewing company Heineken wanted to highlight the importance it places on its people, it created a series of videos featuring the stories of current Heineken employees that work in a variety of positions and locations. The intent and effect of the campaign was to show that the brand revolves around the unique personalities and ambitions of the employees.

General Electric (GE) also repositioned itself as a digital industrial company with an employer branding strategy using modern commercials. One of these videos, “What if Millie Dresselhaus, Female Scientist, Was Treated Like a Celebrity?”, attracted lots of social media views and engagement for the multinational conglomerate. https://www.youtube.com/embed/PdhzZ56D4Kc?enablejsapi=1&wmode=transparent

2) Upskilling and reskilling

Manufacturing skills can have a short life cycle of about 5 years. This means the skills workers learnt a decade ago have most likely become obsolete as companies try to deploy digital transformation strategies. Organizations need to invest in providing continuous learning opportunities to upskill and reskill their employees. This should also drive a cross-company mindset change and take cross-team collaboration to new levels.

For example, Indian steel producer Tata Steel Kalinganagar(TSK) has developed a highly sophisticated training strategy as part of its aspiration to transform into what it calls a “self-sustaining digital organization”. TSK believes digital will become a “way of life” and crucial to all transformations in coming years. To ensure it has the necessary human resources, the organization has developed a three-pronged, integrated approach for employee capability-building using a combination of academies, experiential learning on projects and self-learning modules.

3) Strengthening supply networks

Forget about departments working in silos. Due to the complexity of the new disruptions that manufacturing companies will continue to face in this new age – from pandemics to climate change – no organization can work alone anymore. Bringing suppliers on board and developing support skills across the entire supply network is going to be critical as companies transform value chains end-to-end and develop new customer experiences.

Establishing a new degree of collaboration and integration at a network level enables the sharing of best practice, accelerating the learning curve and helping organizations thrive together. Collaboration with other actors outside the ecosystem will also play a critical role going forward, for example engaging with research institutions or governments to support talent development efforts.

“Establishing a new degree of collaboration and integration at a network level enables the sharing of best practice, accelerating the learning curve and helping organizations thrive together.”—Francisco Betti, WEF & Radu Palamariu, Alcott Global

Tool manufacturer Stanley Black & Decker for example,hosts local high school teachers during the summer holiday break. By working with those teaching subjects related to its industry, it can support workplace learning by providing direct experience about trends, skill requirements, new technologies and opportunities.

This initiative enriches and strengthens their teaching, making it more relevant to students’ potential college and career choices. During these month-long externships, teachers shadow the Stanley Black & Decker Industry 4.0 team as they deploy digital technologies across their global manufacturing network. These teachers gain exposure to supply-chain and distribution operations, as well as the company’s corporate social responsibility efforts.

In another example of this kind of best practice, Turkish automotive joint venture Ford Otosan not only provides training for its employees, but also its suppliers. It does this regularly for 25 different topics. It also educates suppliers about the 4IR by, first assessing their knowledge, and then inviting them to send their employees for technical plant tours to expand their awareness.

What is the World Economic Forum doing about the Fourth Industrial Revolution?

The World Economic Forum was the first to draw the world’s attention to the Fourth Industrial Revolution, the current period of unprecedented change driven by rapid technological advances. Policies, norms and regulations have not been able to keep up with the pace of innovation, creating a growing need to fill this gap.

The Forum established the Centre for the Fourth Industrial Revolution Network in 2017 to ensure that new and emerging technologies will help—not harm—humanity in the future. Headquartered in San Francisco, the network launched centres in China, India and Japan in 2018 and is rapidly establishing locally-run Affiliate Centres in many countries around the world.World Economic Forum | Centre for the Fourth Industrial R…

The global network is working closely with partners from government, business, academia and civil society to co-design and pilot agile frameworks for governing new and emerging technologies, including artificial intelligence (AI), autonomous vehicles, blockchain, data policy, digital trade, drones, internet of things (IoT), precision medicine and environmental innovations.

Learn more about the groundbreaking work that the Centre for the Fourth Industrial Revolution Network is doing to prepare us for the future.

Want to help us shape the Fourth Industrial Revolution? Contact us to find out how you can become a member or partner.

In this new age, the most successful companies will be those approaching the future of manufacturing and operations with a human-led and a human-centered approach. This is a philosophy that is already embraced by Toyota among other Japanese firms, when they discuss “giving wisdom to the machine”.

We look forward to seeing more companies embarking on this journey of 4IR transformation by using the people-machine combination to their best advantage.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© UNDP/Oleksandr Ratushniak A substation in Ukraine damaged during ongoing strikes in the war with Russia.

Ukraine: Drone attacks on Chornobyl are ‘gambling with the safety of millions of people’

This article is published in association with United Nations. A drone strike on the protective structure at the Chornobyl Nuclear Power Plant could have endangered the safety of millions of people, UN Development Programme (UNDP) Administrator Alexander De Croo told reporters via video link from Kyiv on Thursday. He is visiting Ukraine, with his mission focused […]
© UNHCR/Dar Al Mussawir Smoke rises above residential neighborhoods in Tyre, southern Lebanon, following an Israeli airstrike. (file)

UN chief demands Israeli withdrawal from Lebanon amid Nabatieh escalation

This article is published in association with United Nations. The Secretary-General has condemned mounting civilian casualties in southern Lebanon and called on Israel to withdraw its forces from Lebanese territory, as fighting intensifies in and around Nabatieh. Key points In a statement issued by his Spokesperson, Stéphane Dujarric, the Secretary-General said he was “deeply concerned” by […]
© UNHCR/Dar Al Mussawir Smoke rises above residential neighborhoods in Tyre, southern Lebanon, following an Israeli airstrike. (file)

UN chief demands Israeli withdrawal from Lebanon amid Nabatieh escalation

This article is published in association with United Nations. The Secretary-General has condemned mounting civilian casualties in southern Lebanon and called on Israel to withdraw its forces from Lebanese territory, as fighting intensifies in and around Nabatieh. Key points In a statement issued by his Spokesperson, Stéphane Dujarric, the Secretary-General said he was “deeply concerned” by […]
© UNOCHA/Viktoriia Andriievska The aftermath of a drone strike in Kyiv, Ukraine (file). UN High Commissioner for Human Rights Volker Türk (file) said on Monday that he was "horrified" by the thought of fully autonomous weapons being used in battle.

AI: Türk urges action before it becomes an ‘existential risk to humanity’

This article is published in association with United Nations. UN human rights chief Volker Türk added his voice on Monday to growing calls for greater AI controls, warning that the revolutionary technology could become an “existential risk to humanity” if left unchecked. Without binding rules, independent oversight and clear limits, the technology could become impossible to […]
This article is published in association with United Nations.

As wildfires spread north, UN agencies race to help Europe adapt

This article is published in association with United Nations. As the climate warms, the threat of wildfires is spreading in Europe. How can historically cooler and wetter countries prepare? Human activity causes most of the wildfires breaking out across Europe, but their spread, speed and intensity are strongly affected by the warmer, drier conditions associated with […]
© UNICEF-SoP/Crickx People walk down a dusty road in the West Bank carrying belongings.

West Bank: UN rights report warns of forcible displacement from three refugee camps

This article is published in association with United Nations. Israeli security forces forcibly displaced the entire population of three Palestine refugee camps in the occupied West Bank in January and February last year – and continue to prevent their return, in violation of international law, according to a new report by the UN human rights office, OHCHR. […]
©UNIFIL/Tilak Pokharel UNIFIL personnel distribute food kits to displaced families in Saida, Lebanon.

Lebanon–Israel tensions escalate as Gaza sees major aid delivery

This article is published in association with United Nations. Peacekeepers in Lebanon have reported a marked deterioration in the security situation along the Blue Line of separation, with Israeli forces intensifying their military footprint in violation of a landmark Security Council resolution, UN Spokesperson Stéphane Dujarric said on Thursday. Meanwhile, in Gaza, humanitarian teams collected hundreds […]
This article is brought to you in association with the European Commission.

World News in Brief: US-Iran war intensifies, aid for Myanmar, casualties in Ukraine

This article is published in association with United Nations. Fighting between the United States and Iran has sharply escalated after a month-long lull, with the two sides exchanging strikes as fears grow over further civilian casualties. The US military struck rocket launchers on an island in the Strait of Hormuz over the weekend, days after US […]
© WFP/Hugh Rutherford A family eat lunch in the Bedouin community of Umm Al Khair, West Bank.

Food aid cutback in the occupied West Bank as health fears grow in Gaza

This article is published in association with United Nations. Lack of funding has forced the World Food Programme (WFP) to slash aid to families in the West Bank by half even though needs have more than doubled over the past two years. “We’re running out of funding, and that means that from today, some 200,000 people […]
© UNICEF/Laxmi Prasad Ngakhusi Mud covers Nuwakot district in central-northern Nepal following devastating flash floods.

Nepal flooding deaths surpass 900 as needs climb

This article is published in association with United Nations. The confirmed death toll from Nepal’s catastrophic floods has surged to 903, with more than 4,200 still missing as rescue crews and humanitarian workers battle blocked highways to reach the hardest-hit areas, UN Spokesperson Stéphane Dujarric said on Monday. Key points Triggered by a glacier collapse and […]
© WFP/Mohamad Al Hinnawi Brothers sitting outside their family’s tent in Gaza.

Four children killed as separate attacks in Gaza destroy aid supplies

This article is published in association with United Nations. Israeli attacks killed four children and destroyed humanitarian aid supplies in what turned out to be a deadly week in war-ravaged Gaza, the UN emergency relief agency, OCHA, said on Friday. Key points According to UNICEF, the four children – aged two to 16 – were reportedly […]
© UNICEF Buildings are submerged in mud following flash floods in Rasuwa district in central-northern Nepal.

Deadly floods cause widespread destruction in China, Nepal

This article is published in association with United Nations. Severe flooding in China and Nepal caused widespread destruction and mounting death tolls, UN agencies reported on Wednesday as aid efforts deployed to help provide emergency assistance. UN agencies and humanitarian partners are already providing support to local authorities, said UN Spokesperson Stéphane Dujarric. “The Secretary-General is […]
This article is published in association with European Investment Bank.

As wars spread, the global food system unravels

This article is published in association with United Nations. A family with four children abandoned its farm in Somalia after armed groups arrived and demanded payments for the right to continue cultivating the land. They walked roughly 100 kilometers to a displacement camp. One of the children died along the way. Carl Skau, the acting head […]
This article is published in association with United Nations.

Gaza: Children still at risk despite drop in acute hunger

This article is published in association with United Nations. Among tent cities pitched on the rubble of destroyed homes in Gaza, children are, by one measure, finally getting enough to eat. By another, however, many of them may never fully recover, according to a new study by the UN Children’s Fund (UNICEF) released on Monday. Key points Hunger […]
UN Photo/Elma Okic Secretary-General of the International Telecommunication Union (ITU) Doreen Bogdan-Martin speaks at the AI for Good Global Summit in Geneva. (file)

AI for Good: How the UN uses AI to advance human rights

This article is published in association with United Nations. For Ari, a six-year-old boy with learning difficulties in Jamaica, artificial intelligence (AI) opened the door to something many children take for granted: reading a book in his own language. Thousands of miles away, gold miners in Ethiopia are being screened more quickly for tuberculosis, while communities around […]
This article was exclusively written for The European Sting by Ms. Imane El Maimouni, a 22-year-old fifth-year Moroccan medical student at the Faculty of Medicine and Pharmacy of Casablanca. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer and do not necessarily reflect IFMSA’s view on the topic, nor The European Sting’s one.

Who heals the healers?

This article was exclusively written for The European Sting by Ms. Levina Kulembeka, a Medical Doctor from Tanzania passionate about global health. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer and do not necessarily reflect IFMSA’s view on […]
© WFP/Mohamad Al Hinnawi Brothers sitting outside their family’s tent in Gaza.

Middle East: 94 per cent need shelter in Gaza, Israel ramps up demolitions in Lebanon

This article is published in association with United Nations. Ninety-four cent of Gaza’s 2.1 million residents need shelter as Israeli gunfire and strikes continue inside the enclave, UN agencies and peacekeepers warned on Thursday. Key points More than four out of five families currently face critical or catastrophic living conditions, which lack fuel, energy and essential […]
© IOM/Lisa George Flooding in Sudan has displaced 20,000 people since June (file).

Sudan war: 200,000 newly displaced as fighting and floods intensify

This article is published in association with United Nations. Intensifying fighting in Sudan has displaced at least another 200,000 people since late 2025, while destructive seasonal floods are compounding the massive humanitarian emergency there, the UN International Organization for Migration (IOM) said on Wednesday. In an alert, the agency also warned that relief access has been […]
© UNRWA/Kazem Abu-Khalaf A girl looks out the window of her home in the Jenin refugee camp in the West Bank, where she and other family members were trapped during an Israeli military operation.

Raising alarm over new illegal Israeli outposts, UN condemns attacks, incitement against Palestinians

This article is published in association with United Nations. Reports of new illegal Israeli outposts in the occupied West Bank raised alarms at UN Headquarters on Wednesday while the UN rights office called on Israel to condemn its national security minister’s words that incite “violence amounting to atrocity crimes” against Palestinians. Key points “The Secretary-General is […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com