We need tech solutions that value human interaction more than ever

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: So-Young Kang, Founder and Chief Executive Officer, Gnowbe


  • In a new “low touch”, remote working economy, companies must reevaluate how they manage employee and company performance.
  • The need for human connection is greater than ever – we need solutions that both protect mental wellbeing andfocus on company growth and performance.
  • In the new “low touch” economy, where businesses have been forced to operate remotely due to COVID-19, the shifts in how we work are unlikely to be reversed. According to the World Economic Forum’s Future of Jobs 2020 Report and article on the future of jobs, more than 80% of employers expect to use remote work and digitize processes. Remote work is here to stay. The realities of remote work, digitization and rapid shifts in human capital require massive transformation in how we approach growth and performance.

    With the displacement of 85 million jobs by 2025 according to the Forum, what does all of this mean for how we grow our businesses? Here some things to consider:

    ● How does this impact how we sell and acquire new customers?

    ● How do we rethink our customer experiences?

    ● How do we evolve our onboarding processes when there is no human to physically greet our new staff? Do we just give them a check list of online tasks to complete?

    ● How do we reskill and upskill for the new jobs being created when 50% of employees need to reskilled according to the Forum?

    ● How do we do team building and build strong cultures by going beyond a webinar with breakouts?

    ● How do we harness tech to bring out the creativity and innovation in our staff so that 1+1=3?

    ● How does this impact the technologies we invest in and digital solutions we use?

    We understand the pressures to continue to grow our businesses by innovating on our products, services and how we go to market. Many business leaders have been quick to invest in new technologies to automate processes. While all of this is happening, we are seeing alarming increases in mental health issues at work – isolation, loneliness, overworking, Zoom fatigue – and the list will continue to grow. It’s critical for us to stop and reflect on how we provide both, including solutions.

    We all know about the need for digital transformation which has accelerated in the past year. The question we must critically ask ourselves is: how do we invest in digital solutions that are both human and effective, not just efficient? It’s time to move beyond “check-the-box” technologies – where we track the tasks being completed without a true understanding of the human experience of completing the tasks.

    We need to humanize tech

    While it is important to track the tasks being completed, we need humanizing technologies that go beyond to also measure effectiveness and the human experience. For example, we need sales tools that not only track activities but also encourage best practice sharing within teams, opportunities to be recognized and mentored, and onboarding tools that empower new hires to build authentic relationships while completing the documents and learning tools to demonstrate necessary skills for the “reskilling revolution”. We need technologies that encourage employees to get to know each other better and make it easy to connect across borders and time zones in more personalized ways.

    We need technologies that encourage employees to get to know each other better and make it easy to connect across borders and time zones in more personalized ways.—So-Young Kang.

    As teams evaluate the various technologies being used, here are five questions to consider when evaluating what’s needed to maximize performance of our teams and our businesses:

    1. What does the tech optimize for: efficiency, effectiveness, engagement? It’s critical to go beyond the “what” (features) and get to the “why” (design intention) and “so what’s” the (implications) of the technology?

    2. Does the technology enable more authentic human interactions?

    3. Do you have easy access to data and analytics that enable constant refinement of critical business and human processes?

    4. How do your people (employees/customers/partners) feel after using the technology? Do they feel more engaged and connected?

    5. Is the tech an inherently empowering and uplifting human experience?

    At Gnowbe, our vision is to humanize the digital world, which is an intentional desire to encourage authentic human connections while leveraging technology to improve sales performance, onboarding processes, and learning – fundamental human experiences between employees, customers and partners. A critical component of maximizing performance of teams starts with enabling teams with digital tools to create, engage and measure critical information in the work flow.

    We often start with the question “what to do?”. Now it’s about reflecting on the why (what are the desired outcomes?) so that we do the howin the most human way possible. It’s time for humanizing tech to redefine performance enablement.

    the sting Milestones

    Featured Stings

    Can we feed everyone without unleashing disaster? Read on

    These campaigners want to give a quarter of the UK back to nature

    How to build a more resilient and inclusive global system

    Stopping antimicrobial resistance would cost just USD 2 per person a year

    International community agrees on a road map for resolving the tax challenges arising from digitalisation of the economy

    ‘Crimes against humanity,’ ‘war crimes’ and risk of new ethnic violence in DR Congo, warn UN experts

    Statement by OECD Secretary-General Angel Gurría on the outcome of COP 25

    ‘Maintain calm’ and ‘exercise patience’ UN envoy urges, as Nigeria heads to polls

    The refugee crisis seen through the eyes of a young doctor from Turkey

    Cleantech innovation is being stifled. Here’s how to unlock it

    Basel III rules relaxed: Banks got it all but become more prone to crisis

    These are the world’s 10 most innovative economies

    4 myths about corruption

    How to reimagine our cities as hubs for biodiversity, conservation and climate resilience

    OECD and European Commission join forces to further support structural reforms in European countries

    3 ways to protect LGBTI rights across the world

    Commission disburses €14 billion under SURE to nine Member States

    Protecting refugees in Europe: UNHCR calls for a ‘year of change’

    ‘Bicycle Kingdom’ makes a comeback, as China seeks solutions to tackle air pollution crisis

    GSMA Announces First Keynote Speakers for 2019 “MWC Los Angeles, in Partnership with CTIA”

    Palliative Care: A Gap to fill in healthcare service

    5G will redefine entire business models. Here’s how

    ‘Catastrophic’ healthcare costs put mothers and newborns at risk

    The Eurogroup protects Germany and blames others

    How to talk about climate change: 5 tips from the front lines

    Global Cooperation for Local Action: Fighting antimicrobial resistance

    The future of crypto-assets, from opportunities to policy implications

    This is what different countries are doing to stop coronavirus from spreading

    Future-proofing the European banking market – removing the obstacles to exit

    Why trade wars have no winners

    Ηealth’s foundation is falling apart: what can we do about it?

    European Commission and European Investment Fund launch €75 million BlueInvest Fund

    Trade war or not New York bankers will have it their way

    How building renovations can speed up the electric vehicle revolution

    European Youth Capital 2018 : Cascais

    Central African Republic: Guterres says UN mission committed to protecting civilians, helping stabilize country, as violence flares

    Turkey needs to step up investment in renewables to curb emissions

    Commissioner for Crisis Management in Kabul: EU steps up humanitarian assistance with €32 million

    Senior UN children’s advocate says they ‘should never be targeted by violence’

    A Sting Exclusive, the European Commissioner for Energy Günther Oettinger writes for the Sting on “EU Industry: a major energizer”

    Chart of the day: These are the cities where the World Cup threatens productivity the most

    Wash your hands, but keep your mind clean

    Human rights breaches in Bangladesh, Cuba and Vietnam

    New UN-supported farming app is cream of crop in tackling Sahel pest

    Privatisation and public health: a question of Human Rights

    Can this billion-dollar initiative save the world’s tropical forests?

    European Investment Bank to borrow €70 billion in 2013

    ‘These are very dark times for Yemen’: senior UN official on air strike mass casualties

    Why and how did ISIS and Muslim fundamentalism gain momentum this year?

    Brexit: when the hubris of one man can set the UK, the EU and the entire world on fire

    Warmongers ready to chew what is left of social protection spending

    State aid: Commission refers United Kingdom to European Court for failure to fully recover illegal tax exemption aid of up to around €100 million in Gibraltar

    Youth Forum calls on Parliament to ease entry into Europe for young people

    Better sanitation for India is in the pipeline

    Why transparency in drug pricing is more complicated than it seems

    COVID-19: faster authorisation for vaccines adapted to variants

    As inequality grows, the UN fights for a fairer world

    DiscoverEU: 20,000 more young people will explore Europe in 2020

    ‘Undersea gardeners’ are restoring Jamaica’s lost coral reefs

    The global response to the coronavirus pandemic must not be undermined by bribery

    Banks must take bold action to fight climate change. This is how they can do it

    COVID-19 threatens the developing world’s small businesses. This is how to save them

    Chronic illnesses: UN stands up to stop 41 million avoidable deaths per year

    Mediterranean migrant drownings should spur greater action by European countries, urge UN agencies

    More Stings?

    Speak your Mind Here

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out /  Change )

    Google photo

    You are commenting using your Google account. Log Out /  Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out /  Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out /  Change )

    Connecting to %s