This is how much people would pay to use some of the world’s most popular apps


(William Iven, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Joe Myers, Writer, Formative Content

How much would you pay for Google Maps?

Or Facebook?

Or Twitter?

So many of the applications we use every day are free, but what if you had to pay a monthly subscription? How high would you go to retain access?

McGuffin, a Chicago-based brand, design and advertising agency, asked 2,000 people in an online survey how much they’d be willing to pay per month for a range of apps.

Although US-focused – the study doesn’t include any Chinese apps such as WeChat with its 1 billion+ daily users – it’s a useful insight into the value we place on services often taken for granted.

Top of the charts? YouTube at more than $4.20 a month.

Image: McGuffin

Interestingly, more people would be willing to pay for WhatsApp – but valued it at nearly $2 less a month than YouTube.


An economist explains

The study is part of a broader trend, as economists try to understand the value of digital goods and the internet.

At the World Economic Forum’s Annual Meeting in January 2019, the Forum spoke to Erik Brynjolfsson, Director of the MIT Initiative on the Digital Economy and Professor at MIT Sloan School, about just this.

You can read an edited transcript here, or check out his interview on LinkedIn here.







the sting Milestone

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

COP21 Breaking News_04 December: Building a Sustainable Future – speech by UNEP Deputy Executive Director Ibrahim Thiaw at the LPAA Thematic Event on Buildings

As ride-hailing firms drive into the future, who is being left behind?

This is how Britain saved some of its most precious wildlife from the threat of extinction

Main results of European Council of 18/10/2018

The global economy is woefully unprepared for biological threats. This is what we need to do

Where will evolution take us in the Fourth Industrial Revolution?

US cities are going to keep getting hotter

Employment and Social Developments in Europe: 2019 review highlights that tackling climate change can be a driver for growth and jobs

On Youth Participation: Are we active citizens?

African cities will double in population by 2050. Here are 4 ways to make sure they thrive

This AI outperformed 20 corporate lawyers at legal work

Zuckerberg preaches that Artificial Intelligence will protect Data Privacy in Facebook whereas Verhofstadt demands the big European state to take charge

EU Summit: Why was Poland isolated in opposing Tusk and the ‘multi speed’ Europe

These countries create most of the world’s CO2 emissions

Look no hands: self-driving vehicles’ public trust problem

UN chief lauds Fijians as ‘natural global leaders’ on climate, environment, hails ‘symbiotic relationship’ with land and sea

Countries must up their game to reduce low birth weights, warns UN-backed report

Africa must use tech to chase corruption out of the shadows

Brexit update: Will Theresa May’s last-minute desperate efforts procrastinate Brexit?

The European Parliament launches a website on European election results

Nairobi summit: Women’s empowerment a ‘game changer’ for sustainable development

Amid continued suffering in Yemen, UN envoy welcomes reports of reduced violence

How technology is driving a fourth wave of environmentalism

‘Answer the call of Afghans’ to reduce impact of conflict, UN urges all parties amid increase in civilian airstrike deaths

The completion of the European Banking Union attracts billions of new capital for Eurozone banks

The Sting’s Values

The Ecofin Council creates officially the clan of ‘undead’ banks

Why the World Cup is a bit like international trade

Preparing Africa for ravages of climate change ‘cannot be an afterthought’ – COP24

How to outsmart bias when you’re recruiting

COP21 Breaking News_05 December: UN Secretary-General Announces “Climate Action 2016” Partnership

Taxation: Commission refers Germany to the Court for its failure to apply EU rules on VAT for farmers

Worth going ‘extra mile’ for a new Syrian constitution, UN envoy urges

Austria’s EU Presidency: Chancellor Sebastian Kurz aims to “build bridges”

Migration crisis, a human crisis after all

FROM THE FIELD: 10,000 Indonesia quake survivors to receive UN tents

May led Britain to chaos, now looks for way out with unpredictable DUP

Mood changes in Europe in favour of growth and jobs

6 innovative technologies about to transform our infrastructure

European Commission and four online marketplaces sign a Product Safety Pledge to remove dangerous products

The next start-up cities that will transform the global economy

Last-chance Commission: Why Juncker promised investments of €300 billion?

Here are five ways we can make mental healthcare better

On World Bee day, human activity blamed for falling pollinator numbers

COP21 Breaking News_03 December: UNFCCC Secretariat Launches Forest Information Hub

EU leading in global agri-food trade

European Business Summit 2014: The role of youth entrepreneurship education in EU’s Strategy for Competitiveness

EU to manage external borders against the will of member states; Greece to be the first target

Three steps to clean up electric vehicle supply chains

EU Parliament: Deposit guarantee and trading platform transparency sought

4 things to know about the state of conflict today

MEPs strongly welcome the Global Compact on Migration

Myanmar: Conflict resolution at ‘total standstill’, military commanders must answer for crimes against humanity

2014 budget: The EU may prove unable to agree on own resources

Parliamentary bid to democratize Myanmar constitution a ‘positive development’ says UN rights expert

COP21 Breaking News_09 December: The Draft Agreement Updated

“Financial crisis will not happen in China!”, the Chinese Premier underlines from Switzerland; the Sting reports live from World Economic Forum 2015 in Davos

Towards a tobacco free India

COP21 Breaking News: “We must accelerate the process”, Laurent Fabius cries out from Paris

South-South Cooperation ‘accelerates’ us toward 2030 goals, UN Chief says on International Day

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s