This is how much people would pay to use some of the world’s most popular apps


(William Iven, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Joe Myers, Writer, Formative Content

How much would you pay for Google Maps?

Or Facebook?

Or Twitter?

So many of the applications we use every day are free, but what if you had to pay a monthly subscription? How high would you go to retain access?

McGuffin, a Chicago-based brand, design and advertising agency, asked 2,000 people in an online survey how much they’d be willing to pay per month for a range of apps.

Although US-focused – the study doesn’t include any Chinese apps such as WeChat with its 1 billion+ daily users – it’s a useful insight into the value we place on services often taken for granted.

Top of the charts? YouTube at more than $4.20 a month.

Image: McGuffin

Interestingly, more people would be willing to pay for WhatsApp – but valued it at nearly $2 less a month than YouTube.


An economist explains

The study is part of a broader trend, as economists try to understand the value of digital goods and the internet.

At the World Economic Forum’s Annual Meeting in January 2019, the Forum spoke to Erik Brynjolfsson, Director of the MIT Initiative on the Digital Economy and Professor at MIT Sloan School, about just this.

You can read an edited transcript here, or check out his interview on LinkedIn here.

the sting Milestones

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

UN chief calls for ‘united front’ against anti-Semitism after US synagogue mass-shooting

Renewable energy could power the world by 2050. Here’s what that future might look like

ECB reaches the boundaries of its mandate to revive the entirety of Eurozone

Cyprus President urges collective leadership to address ‘root causes’ of world’s crises

Afghanistan can rely on international support along harrowing road to peace, and beyond

‘Worst devastation I have seen,’ says UN refugee envoy Angelina Jolie, as she visits West Mosul

A woman would have to be born in the year 2255 to get equal pay at work

Military operation in northeast Syria could see unintentional release of ISIL affiliates: UN chief

18th EU Eco-Innovation Forum in Barcelona shows the way for Europe’s new Environmental policy

100 years after Polish independence, 5 reasons to be cheerful for the future

‘No safe way’ into battle-scarred Afghan city of Ghazni to deliver aid as traumatized children search for parents

New malaria vaccine trial in Malawi marks ‘an innovation milestone’, declares UN health agency

‘Everyone needs to do more’ to help suffering Venezuelans, says UN Emergency Relief Coordinator

‘Eco-shaming’ is on the rise, but does it work?

Ghana will grow faster than any other economy this year, the IMF says why

Refugee crisis update: EU lacks solidarity as migration figures drop

Berlin favours economic and social disintegration in certain Eurozone countries

Containers at the port of Tokyo. (Copyright: European Union, 2016. Source: EC - Audiovisual Service. Photo: Haruyoshi Yamaguchi)

EU cuts fast-track free trade deals with Japan and Singapore and leads the trade scene

Winter 2019 Economic Forecast: growth moderates amid global uncertainties

Commission’s action plan: financial world mandatory links to environmental targets

The deforestation risks lurking in the banking sector

G20 GDP growth nudges up to 1.0% in the second quarter of 2018

This is the world’s greenest football club – and you’ve probably never even heard of it

Macron crowned king of Europe in Washington D.C.; just a working meeting with Trump for Merkel

International trade statistics: trends in third quarter 2019

De-escalation of fighting in Hodeida is key to ‘long-overdue’ restart of Yemen peace talks: UN envoy

Africa-Europe Alliance: Four new financial guarantees worth €216 million signed under the EU External Investment Plan

Central Mali: Top UN genocide prevention official sounds alarm over recent ethnically-targeted killings

Mental Health of Health Professionals Facing COVID-19

We must build resilience to face the future – but will we be fast enough?

A rapid deterioration of the humanitarian situation in the war-torn Yemen

Mergers: Commission approves the merger of Fiat Chrysler Automobiles N.V. and Peugeot S.A., subject to conditions

Myanmar companies bankroll ‘brutal operations’ of military, independent UN experts claim in new report

25 years on from genocide against the Tutsi, UN Chief warns of ‘dangerous trends of rising xenophobia, racism and intolerance’

EU Parliament: The surplus countries must support growth

This is how to achieve a clean economic recovery that combats organized crime

Trade surplus up production down in Eurozone

Korea should improve the quality of employment for older workers

The hidden downside to ocean data and how to make it more sustainable

This NATO experiment used fake Facebook accounts to trick soldiers into sharing sensitive information

Health Systems and Society: ways to reinforce the human power during the pandemic

Reality Shock

These artists created a huge open library – and their idea’s gone global

Investing in new energy infrastructure: Green light for EU grants worth nearly €1 billion

How much is nature worth? $125 trillion, according to this report

Trade in fake Italian goods costs economy billions of euros

The inclusion of Palliative Care in the Universal Health Coverage (UHC) in Brazil

ECB: The bastion of effective and equitable Europeanism keeps up quantitative easing

Parliament approves EU rules requiring life-saving technologies in vehicles

DR Congo: days ahead ‘critical’ to ‘historic election process’ Security Council hears

Climate Change: A Healthcare Emergency

Coronavirus: Commission lists key steps for effective vaccination strategies and vaccines deployment

David Cameron’s formal letter/threat that officially opens pandora’s box for the UK

Thoughtful blockchain implementation is key to improving supply chains in a post-COVID world

Globalization 4.0 means harnessing the power of the group

Court of Auditors: EU spending infested with errors well above the materiality threshold of 2%

Palliative Care: a human right

As inequality grows, the UN fights for a fairer world

Modern society has reached its limits. Society 5.0 will liberate us

These 4 trends are shaping the future of your job

More Stings?


Speak your Mind Here

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s