Intel @ MWC14: Our Love Story with Mobile – Transforming Wireless Networks

intel_logo

Written by Bernadette Andrietti, Vice President, Sales and Marketing Group, Director, Europe, Middle East and Africa Marketing, Intel Corporation

Bernadette_Andrietti

Bernadette Andrietti, Vice President, Sales and Marketing Group, Director, Europe, Middle East and Africa Marketing, Intel Corporation

Bursting with product launches, new technologies and insights from the biggest names in mobile, the recent Mobile World Congress was as exhilarating as ever.  Each year the show is a heady reminder of just how fast developments in mobile are taking place, and how mobile computing has become so integral to our lifestyles.

Our love story with mobile technology shows no signs of abating.  A quick walk around the stands at the show revealed a dizzying array of smartphones, phablets and tablets.  But it doesn’t stop there – we’re set to embrace even more mobile devices over the next year or so.  For example, brace yourself for a wave of wearable devices from smart watches and fitness trackers to smart headsets and earpieces.  Our mobile lifestyles are also becoming more connected thanks to the Internet of Things, where refrigerators, cars, thermostats and just about every ‘thing’ you can think of becomes connected to the Internet and gets smart.  To put this in context, by the end of 2014, the number of mobile-connected devices will exceed the number of people on earth.

Of course, all these connected devices require bandwidth so Internet traffic is exploding.  In 2012, mobile data traffic was nearly 18 times the size of the entire global Internet in 2000 and it is set to increase nearly 11-fold between 2013 and 2018.  This raises the question – do we have a networking infrastructure robust enough to handle this explosive growth?  In response to this, over the last couple of years industry leaders have been focused on re-architecting the network to meet these new demands, and in ensuring carriers can reduce their high operational costs.

Consequently, it came as little surprise to me that some of the most talked about technologies at the show were network function virtualization (NFV) and software defined networks (SDN).  Together, they signify a transformative approach to building and managing the network.  The approach allows service providers to upgrade their inflexible, expensive legacy networks to ones which are more dynamic, automated and can be run on commercial off-the-shelf (COTS) servers.  This allows network operators to significantly reduce operations, administration, and management (OAM) costs, while providing more agility to address changing traffic patterns and simplify the deployment of new services, like cloud-based services.

Intel has been driving technology advancements since it began in 1968 – our technologies power massive data centers, network infrastructure, phones, tablets, PCs, automobiles and the tiniest sensors.   And today we are working with industry players to help drive the transformation of the network infrastructure that underpins our connected world.

For example, Intel is working with equipment manufacturers and service providers to deliver the standardized hardware and software ingredients needed for the new approach.  At MWC, we announced the expansion of our partnerships with Alcatel-Lucent* and Cisco* to drive adoption of NFV and SDN technologies, and to optimise them for Intel architecture.  We also talked about numerous Intel-based trials that are already underway to test the capabilities of NFV and SDN with leading service providers including SK Telecom*, China Mobile* and Telefonica*.

There is a precedent in the server market for the kind of evolution that we are currently seeing in the networks.  In the 1980s, servers were monolithic, expensive and proprietary.  In the 1990s, Intel Architecture enabled affordable server platforms with far greater flexibility.  From the turn of the century, cloud computing – still based on Intel’s standardised hardware – has enabled ultra scalability, and rapid innovation.  SDN brings cloud-like flexibility and scalability to what have traditionally been expensive and proprietary network components.

So the connected lifestyle is a key force of innovation and change across the mobile, networking and telecoms industry, and Intel is a key player in this transformation.  With the adoption of SDN and NFV, a consistent infrastructure based on Intel Architecture is emerging that spans the networks, enterprise datacenters and the cloud.  This in turn increases interoperability, efficiency and security – all of which are needed if we are going to achieve the mobile lifestyle we desire.  One where our devices recognise our faces and our surroundings, and offer useful information based on our location and personal preferences.  A future where technology enables us to monitor our health and the health of our loved ones and to protect ourselves and our belongings.  The world is getting increasingly smart and connected world, and I’m excited to see what progress we make by Mobile World Congress 2015.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

Intel is a  trademark of Intel Corporation in the United States and other countries.  * Other names and brands may be claimed as the property of others.

 

Bernadette Andrietti, Vice President, Sales and Marketing Group, Director, Europe, Middle East and Africa Marketing, Intel Corporation

Bernadette Andrietti is responsible for marketing programs, product positioning and launch management, insights and marketing research, advertising, media, sales channels and promotional campaigns as well as technical marketing. All designed to reach consumer, business and ecosystem customers to drive demand, preference and purchase intent for Intel products and solutions.

In addition, Andrietti is an active Member of the EU HPC (High Performance Computing) Board. Prior to being appointed Marketing Director, she headed Intel’s European sales territory, responsible for growing demand, revenues and Intel brand preference amongst the 500 million population across Western/Central Eastern Europe.

Andrietti joined Intel in 1988 as a design engineer for application-specific integrated circuits (ASICs). Previously, she worked on ASIC design for SGS Thompson and Philips Electronics

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

the European Sting Milestones

Featured Stings

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

“As German Chancellor I want to be able to cope with the merger of the real and digital economy”, Angela Merkel from Switzerland; the Sting reports live from World Economic Forum 2015 in Davos

Business could learn plenty about cybersecurity from the secret state

EU–US: What is the real exchange in a Free Trade Agreement?

How to rebuild trust and integrity in South Africa

Investing in working conditions and quality jobs

EU Youth Conference concludes in Luxembourg with concrete plans on how to create real youth participation

Paris is building the world’s greenest business district. What can other cities learn from it?

Prolonged economic crisis and drought demands urgent response for Zimbabwe’s ‘hardest hit’: UN relief chief

Sustainable investment is on the rise – here’s how to connect the dots

The Shifting Rhythms of Harmonious China: Ancient, Modern & Eternal

Do electronic cigarettes produce adverse health effects?

How to stop plastic pollution at source

Who is culpable in the EU for Ukraine’s defection to Russia?

5 ways to boost sustainable trade in the world’s poorest countries

UN rights chief calls for international inquiry into Kashmir violations

EU agrees on Ukraine – Georgia visa-free travel amid veto risks and populist fears

Climate change and its adverse impacts on health

Brexit: political groups discuss options for an orderly withdrawal

National parks transformed conservation. Now we need to do the same for the ocean

‘Business as usual’ will not achieve global education goals

Marco Polo’s Dream

Parliament supports plans to improve quality of tap water and cut plastic litter

EU invests in green projects and bans single-use plastics while climate change requires more to be done

UN chief sends condolences to families of Malawi flood victims

Empathic AI could be the next stage in human evolution – if we get it right

Indigenous peoples ‘lag behind on all social and economic indicators’: UN deputy human rights chief

Service and Sacrifice: For Ghana, UN peacekeeping is a ‘noble opportunity to serve humanity’

Can the US-Iran rapprochement change the world?

A Sting Exclusive: “Europe needs decisive progress for stronger cybersecurity”, EU Commissioner Gabriel highlights from Brussels

Barriers to healthcare: are they real?

Why did Cameron gain absolute majority? What will he do now? Will he vote ‘yes’ in Britain’s in – out EU referendum?

Is a deal over EU budget possible today?

More than just a phone: mobile’s impact on sustainable development

“A sustainable economy, low-carbon, resource-efficient, resilient and more competitive on the global stage”, EU Commissioner Vella in a Sting Exclusive

Assembly of European Regions @ European Business Summit 2014: Made in Europe – Made of Regions

Children are so hungry in one British town they are eating from bins

Summertime Consultation: 84% want Europe to stop changing the clock

Single-use plastics: New EU rules to reduce marine litter

UN, global health agencies sound alarm on drug-resistant infections; new recommendations to reduce ‘staggering number’ of future deaths

One year on from #MeToo, what’s changed?

Why Europe’s high productive performance is discredited?

Millions of young people need better job skills. Here’s how businesses can help

Progress against torture in Afghan detention centres, but Government needs to do more, says UN report

Climate change is exacerbating hunger in some of the world’s poorest countries. And those most at risk are the least to blame

International Court of Justice orders Pakistan to review death penalty for Indian accused of spying

The Netherlands is paying people to cycle to work

EU Member States test their cybersecurity preparedness for free and fair EU elections

United States: UN human rights office welcomes California moratorium on death penalty

UN rights chief Bachelet appeals for dialogue in Sudan amid reports ‘70 killed’ in demonstrations

Security Union: political agreement on strengthened Schengen Information System

UN’s AIDS agency ‘greatly encouraged’ by latest scientific breakthrough showing cure is possible

Pharmaceuticals conceal drug side effects with the EU’s Court blessing

Gender Equality in Medicine: are we now so different from the Middle Ages?

Antitrust: Commission fines Google €1.49 billion for abusive practices in online advertising

What has a year of experiments taught us about basic income?

IMF: How To Deal With Failed Banks

Millions of people eat octopus- here’s why we shouldn’t

Tsipras imposes more austerity on insolvent Greece; plans to win new early election soon

It’s time we took a seat ‘at your table’: Guterres calls on world youth to keep leading climate emergency response

Trump’s pounding of Iran less harsh than expected, leaves arrangement open

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s