The Japanese have a word to help them be less wasteful – ‘mottainai’

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Kate Whiting, Senior Writer, Formative Content The Japanese have a word for the sense of regret they feel when something valuable is wasted: ‘mottainai’ (もったいない). It can be translated as “don’t waste anything worthy” or “what a waste”, and […]