Why today’s leaders need to know about the power of narratives

This article is brought to you thanks to the strategic cooperation of The European Sting with the World Economic Forum. Author: Tomas Casas Klett, Professor for International Business and Director China Competence Center, University of St.Gallen & Sebastian BuckupHead of Programming, Global Programming Group, Member of the Executive Committee, World Economic Forum Geneva When Jack Ma, China’s iconic business […]