Why businesses need to think about how they target the generation gap in China

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum./ Author: Cinthia Chen, Managing Director and Partner, Boston Consulting Group, Wu Chun, Managing Director and Senior Partner, Boston Consulting Group, Nikolaus Lang, Managing Director and Senior Partner, Boston Consulting Group China’s middle-class and affluent consumer population will increase by 80 […]

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