Closing the ‘say-do gap’: How businesses can help consumers build sustainable habits

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Bart De Smet, Chairman, Ageas Business can play a key role in helping consumers build sustainable habits, scaling change for billions.There remains a huge gap between what consumers saythey’d like to do and what they actuallydo, because it […]
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