This is how Middle Eastern retailers can keep up with e-commerce

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Abdellah Iftahy, Partner, McKinsey & Company & Franck Laizet, Partner, McKinsey & Company & Zaid Ghazaleh, Associate Partner, McKinsey & Company Traditional bricks and mortar retail is under attack globally. Retailers have struggled to compete with the growing popularity […]