Measuring consumer confidence isn’t useful anymore. Here’s what we should do instead

This article is brought to you thanks to the strategic cooperation of The European Sting with the World Economic Forum. Author: Jon Alexander, Co-founder, New Citizenship Project & Amy J.C. Cuddy, Social Psychologist and Author, Harvard University The Consumer Confidence Index is a child of its time. Established in 1967 by US business association The Conference Board, it was […]