Antitrust: Commission fines Sanrio €6.2 million for restricting cross-border sales of merchandising products featuring Hello Kitty characters

This article is brought to you in association with the European Commission. The European Commission has fined Sanrio €6.2 million for banning traders from selling licensed merchandise to other countries within the EEA. This restriction concerned products featuring Hello Kitty or other characters owned by Sanrio. Commissioner Margrethe Vestager, in charge of competition policy, said:“Today’s decision confirms […]