We are at our most creative just before we fall asleep, scientists say

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Victoria Masterson, Senior Writer, Formative Content The phase before we fully fall asleep is hugely creative for our brains, new research shows. Inventor Thomas Edison used partial naps to plunder this rich seam of inspiration, known as hypnagogia, […]

How creative are you? This simple test will tell you in under 4 minutes

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Kate Whiting, Senior Writer, Formative Content The Divergent Association Task was designed by researchers from McGill, Harvard and the University of Melbourne to assess divergent thinking, a key component of creativity. An algorithm estimates the average semantic distance […]

The recipe for creativity involves a lot of ideas, and a short break

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Emma Charlton, Senior Writer , Formative Content Creativity isn’t a light bulb flashing on or a bolt of lightning striking. According to new research, it takes more time for good ideas to materialise. In two experiments, researchers tested how […]