CEOs and CFOs, take note: The 3 pillars of successful GenAI adoption

This article is published in association with European Investment Bank.This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Kalin Anev Janse, Chief Financial Officer and Member of the Management Board, European Stability Mechanism (ESM), José Parra Moyano, Professor of Digital Strategy, IMD Business School By 2026, over 80% of organizations will have used generative artificial intelligence […]

Why CFOs need to rethink what it means to create value

This article is brought to you thanks to the strategic cooperation of The European Sting with the World Economic Forum. Author: Mark Hawkins,Chief financial officer, Salesforce As the Fourth Industrial Revolution makes business more and more complex, many executives feel the pressure to focus on satisfying the immediate demands of shareholders and delivering the current or next quarter’s results. […]
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