This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Matt Kennedy, Founder & CEO, Again To truly scale reusable packaging, it must compete with single-use packaging on cost.The macroeconomics of the reusable packaging industry are changing wildly, it could be cheaper than single-use by 2024.The adoption of reusable […]Why brands must make reusable packaging a commercial priority
March 24, 2023 by Leave a Comment
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Matt Kennedy, Founder & CEO, Again To truly scale reusable packaging, it must compete with single-use packaging on cost.The macroeconomics of the reusable packaging industry are changing wildly, it could be cheaper than single-use by 2024.The adoption of reusable […]Consumers are getting more complex. Brands need to keep up to survive
June 17, 2021 by Leave a Comment
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Alicia Friend, Senior Communications Analyst, dentsu The pandemic has shifted consumer habits and values in ways that present longer-term implications.A new report by dentsu highlights four consumer trends that brands need to heed for their survival.First: socio-political values […]Brands can be a force for good and for growth. Here’s how
January 15, 2019 by Leave a Comment
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Marc Pritchard, Chief Brand Officer, Procter & Gamble “What if…?“ It’s a provocative question because it stretches our minds. But the bigger challenge is taking action – which may be why, despite the ongoing rhetoric and good intentions on […]
