Make your own sustainable beauty brand with SELFNAMED

August 8, 2024 by The Sting's Team Leave a Comment

This article is brought to you in association with EBRD.

With more than 40,000 users in Europe alone, SELFNAMED, an innovative self-service platform for eco-friendly white-label cosmetics, is making a significant impact on the industry. With ambitious plans to expand into the US, this is only the beginning.

As part of MÁDARA Cosmetics Group, Latvia’s leading organic beauty products manufacturer, the company utilises green electricity, offers quick lead times, and requires no minimum orders. This approach reduces over-production, makes sustainable skincare accessible, and cuts energy use and CO2 emissions.

The EBRD’s Green Innovation programme, funded by the EU’s Horizon 2020, has supported enhancements to the digitalisation of this innovative sustainable business. The EBRD’s support had upgraded the green business model, throughthe platform’s digitalisation, integrated drop-shipping, and connected it with ecommerce platforms like Shopify and WooCommerce.

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