Reducing barriers to maritime fuel projects is key to decarbonizing shipping

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Mette Asmussen, Lead, Maritime Sector Initiatives, World Economic Forum, Takahiro Furusaki, Project Fellow, First Movers Coalition, World Economic Forum


  • Maritime transport accounts for 2–3% of global greenhouse gas (GHG) emissions.
  • The shipping industry is moving to decarbonize, despite the scale of the challenge — but barriers remain.
  • A report by the First Mover’s Coalition has outlined these challenges in-depth and offered guidance for circumventing them to build a sustainable maritime fuel industry.

Today, more than 80% of the world’s traded goods travel by ship and maritime transport accounts for 2–3% of global greenhouse gas (GHG) emissions. Direct emissions from shipping are an integral part of supply chain emissions.

The shipping industry is making strides to reduce emissions. For example, carriers have placed orders for over 200 dual-methanol vessels (a viable fuel for a zero-emission pathway to decarbonization).

However, methanol and other zero-emission fuels are already in short supply, and the current outlook for supply projects raises concerns: over 95% of maritime fuels project plans have not yet reached the final investment decision (FID), which is needed for construction to begin.

Barriers to FID Insight Report

The First Movers Coalition (FMC), the world’s largest demand signal for zero emission technologies across hard-to-abate sectors, published the Key Barriers to Scaling Zero-Emission Fuel Supply Insight Report in December 2023 with the Boston Consulting Group.

The report draws input from more than 20 organizations along the maritime value chain. It articulates what needs to be solved to ensure that the supply of zero-emission fuels scales to support the decarbonization needs of the shipping industry.

Image: World Economic Forum

Hear from the industry

Here’s how FMC members, as well as suppliers, are leveraging the paper’s findings to inform their investments in zero-emission shipping fuels:

Garett Ripa, Senior Manager Strategy (Marine & Logistics), Rio Tinto:

“The identified barriers within the report help inform our investment assessment in low-carbon shipping fuels, especially considering the competing sectors that need to decarbonise as well as the lack of clear near-to-midterm mandates for a global price on carbon. Global market-based measures, led by the IMO, and regional initiatives which connect value-chain partners and government, such as targeted green corridors, are essential to accelerate shipping’s energy transition.”

Murali Srinivasan, SVP & Commercial Head, Yara Clean Ammonia:

“This report identifies barriers and offers potential solutions in a concrete manner with the target of accelerating the decarbonization in shipping. Partnership, proactive collaboration, and demand aggregation are at the heart of these potential solutions, which are fully aligned with Yara Clean Ammonia’s approach of addressing the development of ammonia as a credible zero-emission maritime fuel.”

Joost Weterings, Commercial Director, Liquid Wind:

“This is a significant report that delves into the core issues causing bottlenecks in the offtake of e-fuels. Its immense value lies in its ability to highlight specific challenges, shedding light on each one individually. By doing so, it becomes evident that these obstacles, when addressed on a case-by-case basis, are more manageable and definitely not insurmountable, thereby breaking down the anecdotal negativity surrounding zero-emission fuels often adopted by many in the maritime industry.”

Concepción Boo Arias, Director Global Partnerships & ESG, Public & Regulatory Affairs, Maersk:

“Barriers included in this report are spot-on and based on inputs from those first movers taking tangible steps towards decarbonization. The shipping industry holds the key to dramatically reduce its carbon footprint, but it requires here-and-now concrete regulatory actions to bridge the price gap between fossil and green fuels when more needed, at the current initial phase of the green transition. The International Maritime Organization, IMO, needs to work hard in shaping a pricing mechanism that makes green fuels financially viable by reallocating fees from fossil fuels usage while roping into the production of new maritime fuels growing and developing economies.”

Action is already underway to decarbonize shipping

Some examples of how actions are already being taken include:

Integrators pulling the supply chain together to accelerate action. In January,Maersk, the city of Yokohama, Japan and Mitsubishi Gas Chemical signed a Memorandum of Understanding to develop green methanol bunkering infrastructure at the Port of Yokohama. This is just one example of how stakeholders across the value chain getting together to build enabling infrastructure. Further carriers can leverage the aggregated demand for alternative fuels to steer the port’s bunkering infrastructure choices, kicking off a virtuous cycle.

Similarly, in October 2023, The Maritime and Port Authority of Singapore launched an RfP to six short-listed consortiums to develop low or zero-emission ammonia solutions on Jurong Island for power generation and bunkering. A major port like this playing a central role in aggregate demand opens new opportunities. There will be a synergetic effect of the availability and scalability of the fuel by combining the demand not only for shipping but also for power generation.

Public–private demand aggregation to drive offtake agreements. In 2023, the Zero Emission Maritime Buyers Alliance launched a collaborative procurement RfP to ship goods on zero-emission vessels, with the potential to reduce emissions by 1 million tons of CO2.

Other sectors have launched similar initiatives. For example, the Rocky Mountain Institute’s Sustainable Steel Buyer’s Platform, launched in September 2023, has a Request-for-Information out to suppliers for the purchase of up to 2 million tons of near-zero emission steel. The Sustainable Aviation Buyers Alliance similarly launched a collaborative procurement effort in April 2023 for the purchase of Sustainable Aviation Fuel certificates. Opportunities remain for demand aggregation in shipping, particularly for the procurement of zero-emission shipping fuels.

These barriers show the risk of delayed transition if value chain partnerships and business models with cost and risk sharing are not unlocked. While it may seem daunting, many initiatives already in progress prove that zero-emission shipping can be achieved and unconventional partnerships and collaboration across sectors must be further explored.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© Unsplash/Abolhassan Neghabi The Strait of Hormuz is a strategically located waterway between the Persian Gulf and Gulf of Oman.

Stranded seafarers remain trapped as Hormuz shipping stalls

This article is published in association with United Nations. As the Iran-US war continues, the key question remains unanswered about how shipping through the Strait of Hormuz will be managed in future – although the UN has reiterated that charging tolls for safe passage runs contrary to international law. Addressing the UN Security Council on Thursday, […]
© UNOCHA A humanitarian aid worker talks to a woman in front of a damaged apartment building in Kryvyi Rih, in south-central Ukraine.

World News in Brief: Aid for Ukraine, drone attacks in Sudan, DR Congo deaths, neurological disorders in the Americas

This article is published in association with United Nations. UN partners launched the Winter Response Plan to help 2.1 million people in Ukraine survive another cold season as the country grapples with the on-going Russian invasion. Tweet URL The UN’s office in Ukraine announced on Wednesday that its partners are seeking $358.4 million to provide heating assistance, shelter […]
This article is brought to you in association with the European Commission.

World News in Brief: Sexual violence in DR Congo, deaths in Ukraine and Russia, crime in Southeast Asia

World News in Brief: Sexual violence in DR Congo, deaths in Ukraine and Russia, crime in Southeast Asia
© UNICEF/Oleksii Fili Local residents wander among debris following a Russian missile attack in Kyiv, on 19 July 2026.

Ukraine: Deadly Russian attacks severely damage aid warehouses

This article is published in association with United Nations. Russian attacks and drone strikes killed at least two children and injured dozens more across Ukraine over recent days while severely damaging three critical aid warehouses, UN agencies reported on Monday. The UN aid coordination agency, OCHA, said attacks over the past days killed and injured dozens […]
Sweden: EIB invests €77,5 million to deepen Port of Gothenburg for next-generation ships

US-Iran war: UN chief calls for new diplomatic push following attacks on civilian areas

This article is published in association with United Nations. The UN Secretary-General remains deeply concerned by the continuing deadly military escalation between Iran and the United States, his spokesperson said on Friday as attacks destroyed key civilian and military infrastructure across the Gulf region. “He is particularly concerned about attacks on civilian infrastructure in Iran and […]
©UNIFIL /Kandice Ardiel UN peacekeepers in Lebanon examine remnants of a drone that detonated inside the mission’s Naqoura headquarters.

Peacekeepers step up support as families return to south Lebanon

This article is published in association with United Nations. With violence in south Lebanon significantly decreased since mid-June, UN peacekeepers there have returned to core functions such as protecting humanitarian aid and restoring critical infrastructure as families continue to return home. “The welcome reduction in violence allows our peacekeepers to do more of what we are […]
© NASA A satellite photo shows the strategically important shipping route of the Strait of Hormuz.

Gulf crisis: Guterres calls for de-escalation, warns against return to full-on war

This article is published in association with United Nations. UN Secretary-General António Guterres voiced deep concern on Wednesday over the continuing military escalation in the Middle East amid ongoing strikes by the United States and Iran over control of the Strait of Hormuz.  The fighting has broken an interim truce established under a Memorandum of Understanding signed by […]
© UNICEF/Josue Mulala Girls play football at an event in DR Congo.

World Cup football’s other goal: Helping young people talk about mental health

This article is published in association with United Nations. When Dr. Sahira Al Nahari founded Shifā Art, a Saudi Arabia-based organization using art to create conversations around mental health, she noticed that men attending her therapeutic art workshops often felt uncomfortable opening up about their feelings. At these workshops, however, men often begin by sketching football […]
© UNFPA/Jonas Yunus Health workers in North Kivu, eastern DR Congo, prepare to treat patients as the Ebola outbreak continues.

‘This is a fire’: DRC Ebola outbreak is fastest-growing ever, warns WHO

This article is published in association with United Nations. Infections of the Bundibugyo species of Ebola in the Democratic Republic of the Congo (DRC) have reached record highs and a majority of new cases are coming from “unknown chains of transmission”, the UN World Health Organization (WHO) warned on Tuesday. Why this matters Speaking to reporters […]
© WFP/Maxime Le Lijour The majority of homes in Gaza are still barley habitable.

World News in Brief: Aid deliveries to Gaza restricted, UN prepares El Nino response, El Salvador eliminates disease

This article is published in association with United Nations. The UN World Food Programme (WFP) is calling for greater humanitarian access to Gaza, warning that restrictions on aid deliveries, ongoing violence and funding shortages are severely limiting its ability to reach people in need. Tweet URL Reporting from a recent aid convoy mission, WFP Country Director for Palestine […]
This article is published in association with United Nations.

Peak heat in Europe just broke historic 1970s records

This article is published in association with United Nations. This year marks the hottest June recorded for Western Europe and the second warmest globally, according to the latest report from a climate tracking service released on Thursday. “Heatwaves like this are what we expect to see in a changing climate,” said John Kennedy, head of climate […]
© NASA The Strait of Hormuz which separates the United Arab Emirates and Iran is a strategically important shipping route

UN chief urges Iran and US to ‘urgently resume negotiations’ as Gulf strikes escalate

This article is published in association with United Nations. Renewed strikes and counterstrikes between Iran and the United States in the Gulf region have raised fears of a return to all‑out war, with Washington denying Tehran’s claim that it had closed the crucial Strait of Hormuz on Sunday. The US said it had struck around 140 […]
This article is published in association with United Nations.

Peak heat in Europe just broke historic 1970s records

This article is published in association with United Nations. This year marks the hottest June recorded for Western Europe and the second warmest globally, according to the latest report from a climate tracking service released on Thursday. “Heatwaves like this are what we expect to see in a changing climate,” said John Kennedy, head of climate […]
UN News Children collect water from a truck in a displaced persons camp in Gaza. (file)

Diplomats go virtual to witness Gaza displacement site up close

This article is published in association with United Nations. Representatives from 12 countries carried out a “virtual diplomatic field visit” to a displacement site in the Gaza Strip and heard from some of the residents about their pressing needs, the United Nations said on Thursday.  The UN Humanitarian Coordinator for the Occupied Palestinian Territory (OPT), Ramiz Alakbarov, and his […]
This article is brought to you in association with the European Commission.

Commission seeks feedback on commitments offered by Sanofi over possible anticompetitive conduct regarding the promotion of a flu vaccine for vulnerable patients

This article is brought to you in association with the European Commission. The European Commission invites comments on commitments offered by Sanofi to address competition concerns regarding a communication campaign that has possibly disparaged the only rival flu vaccine recommended for vulnerable patients with risk factors. The Commission’s investigation Sanofi, headquartered in France, is a multinational […]
This article is published in association with United Nations.

US-Iran war: Renewed attacks in Strait of Hormuz prompts another global energy alert

This article is published in association with United Nations. Renewed attacks on shipping in the Strait of Hormuz unsettled energy markets on Wednesday and prompted calls from the UN maritime agency, IMO, for “maximum restraint and de-escalation”. Amid reports that three merchant vessels were hit along with Iranian targets, IMO Secretary-General Arsenio Dominguez condemned “reckless attacks” […]
This article is published in association with United Nations.

When AI hurts people, who’s to blame? Global experts grapple with accountability

This article is published in association with United Nations. Who is legally responsible when Artificial Intelligence causes harm? The issue took centre stage on Tuesday – day two of the first ever UN summit on AI governance, where leading experts warned of mounting evidence of human rights violations linked to the revolutionary technology. “Across 11 Global […]
UN News Humanitarian conditions in the Gaza Strip remain dire, with families in urgent need of shelter, healthcare and food.

Occupied Palestinian Territory: Aid restrictions in Gaza, ‘senseless’ infant deaths in the West Bank

This article is published in association with United Nations. Ongoing restrictions and closures of border crossings continue to hamper delivery of critical supplies into the Gaza Strip, amid mounting concern for children there and in the West Bank, the United Nations said on Monday.  UN teams in Gaza continued to collect food and fuel from the Kerem […]
About the author Sadia Khalid is a Scientist-Physician (MBBS, MD) at Tallinn University of Technology. She is driven by a commitment to advance public health and scientific understanding. With research interests spanning molecular medicine, infectious diseases, bacteriology, hepatology, and gastroenterology, she aims to contribute meaningful, evidence-based insights that support health, safety, and community awareness.

Heat, Flood, Fire: The Climate Crisis and the Body

This article was exclusively written for The European Sting by Ms. Sadia Khalid, a Scientist-Physician (MBBS, MD) at Tallinn University of Technologye. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer and do not necessarily reflect IFMSA’s view on […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com