How can a market war for sustainable fuel resources be prevented?

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Ameya Hadap, Specialist, Climate Innovation, World Economic Forum, Thibault Villien De Gabiole, Lead, Industry Decarbonization – Trucking, World Economic Forum, Laia Barbarà, Acting Head, Climate Strategy, World Economic Forum


  • With the growing demand for greener alternatives, the competition for renewable resources has intensified.
  • We must address fair distribution, supply chain solutions, technological advancements, policies and the importance of investment and partnerships to accelerate the allocation of renewable resources by 2030.
  • Industry specialization and equitable allocation provide a blueprint for mitigating resource competition, while the imperative of manufacturing at scale underscores the need for global collaboration.

Amid a global drive towards sustainable energy, here we aim to untangle the complexities of allocating limited renewable resources among industrial and mobility sectors. Finite renewable hydrogen, electricity and biomass feedstocks beg the question of whichindustries are most in need of sustainable feedstocks.

With the growing demand for greener alternatives, the competition for renewable resources has intensified, prompting key players to address pressing questions about fair distribution, innovative supply chain solutions, technological advancements, effective policies and the importance of investment and partnerships to accelerate the allocation of the limited renewable resources by 2030.

In this article, we reflect on how to better ensure a collaborative spirit among sectors, instead of a cannibalizing approach to feedstock allocation in the race to decarbonize first.

The future green energy mix

The future energy mix will require an all-of-the-above approach, with efficiency profiles, transport limitations and supply chain considerations shunting demand centres to different energy sources. Many key clean technologies (electric vehicles, heat pumps and water heaters, to name a few) will draw their energy from the grid — with those electrons produced from zero-carbon sources — while others will need to rely on clean fuels, such as biofuel, hydrogen and others. Each one of these resources lends itself to particular use cases. This raises the stakes of the allocation question.

For example, hydrogen, a promising clean energy carrier, relies on water and clean power as feedstock. And, with climate change destabilizing global weather patterns — drought can threaten hydropower and nuclear power installations, for instance, while rising global temperatures are forecast to reduce wind speed around the world — the availability of renewable energy sources for hydrogen production alongside electricity generation is not guaranteed. Regions, such as the south of Spain, facing water shortages, highlight the need for a nuanced approach to utilize available resources to make hydrogen efficiently.

The dilemma of allocating green power to hydrogen production or directly greening the grid has become a contentious element of transition debates. The answer will be contingent on the existing energy mix, with a key factor being the current carbon intensity of the grid. Striking the right balance is imperative for an effective energy transition.

Discover

What’s the World Economic Forum doing about the transition to clean energy?

Moving to clean energy is key to combating climate change, yet in the past five years, the energy transition has stagnated.

Energy consumption and production contribute to two-thirds of global emissions, and 81% of the global energy system is still based on fossil fuels, the same percentage as 30 years ago. Plus, improvements in the energy intensity of the global economy (the amount of energy used per unit of economic activity) are slowing. In 2018 energy intensity improved by 1.2%, the slowest rate since 2010.

Effective policies, private-sector action and public-private cooperation are needed to create a more inclusive, sustainable, affordable and secure global energy system.

Benchmarking progress is essential to a successful transition. The World Economic Forum’s Energy Transition Index, which ranks 115 economies on how well they balance energy security and access with environmental sustainability and affordability, shows that the biggest challenge facing energy transition is the lack of readiness among the world’s largest emitters, including US, China, India and Russia. The 10 countries that score the highest in terms of readiness account for only 2.6% of global annual emissions.

To future-proof the global energy system, the Forum’s Shaping the Future of Energy and Materials Platform is working on initiatives including, Systemic Efficiency, Innovation and Clean Energy and the Global Battery Alliance to encourage and enable innovative energy investments, technologies and solutions.

Additionally, the Mission Possible Platform (MPP) is working to assemble public and private partners to further the industry transition to set heavy industry and mobility sectors on the pathway towards net-zero emissions. MPP is an initiative created by the World Economic Forum and the Energy Transitions Commission.

Is your organisation interested in working with the World Economic Forum? Find out more here.

Key policies for shaping the green fuel market

The emergence of champions in both demand and supply chains is essential for successfully navigating the energy transition. Companies committing to energy transition targets serve as exemplars on the demand side, driving the push for cleaner alternatives. An equally critical need exists, however, for leaders spearheading the transition in the supply chain, steering industries away from traditional fossil fuels towards green molecules.

While the current supply meets existing demand, the pivotal question revolves around the timeline – how fast can production and demand align with climate ambitions? The market is deemed unlikely to regulate itself to achieve this alignment; crucial government interventions are necessary to ensure price stability and to incentivize production and demand.

Regulations, such as procurement mandates, play a significant role in incentivizing investments in green technologies or sustainable fuels. Similarly, carbon pricing is increasingly considered across industries as a powerful tool, capable of creating a level playing field and incentivizing the adoption of green alternatives. The success of the Emissions Trading System (ETS) in Europe served as a testament to the transformative potential of the carbon pricing mechanism.

“

The market alone is insufficient to address the competitiveness challenge of alternative energies against the price and energy potential of fossil fuels. Policy intervention is essential to incorporate climate damage externalities into the overall cost of consuming fossil fuels. Without these measures, achieving a net-zero future remains unattainable.”— Maarten Wetselaar, CEO of Cepsa

Moreover, a robust certification scheme will be vital to prevent fraudulent production and enhance the premium value of clean energy feedstock. The European consumption of used cooking oil (UCO) serves as a poignant example, having more than doubled since 2015, primarily driven by its use in biodiesel for cars and trucks and expectations of it becoming a key component in sustainable aviation fuel (SAF). However, challenges arise as there have been reported instances where virgin oils, such as palm oil, are suspected of being falsely labelled as “used.” This deceptive practice aims to exploit the elevated value attributed to genuinely green fuels, emphasizing the critical need for a comprehensive, audited and globally recognized certification system to foster customer trust and guarantee the origin and nature of the product.

“

Implementation of carbon pricing, traceability and reporting schemes are incentivizing decarbonization at lowest cost in the industrial sector, especially cement, but their full effectiveness depends on addressing carbon leakage and ensuring clear monitoring, reporting and accounting rules are in place.”— Maria Mendiluce, CEO of We Mean Business Coalition

This extends to the key role of establishing stringent standards for the mitigation of the environmental impact of biomass production. These standards serve as crucial guidelines, encompassing practices that promote biodiversity conservation, responsible land use management and sustainable agricultural methods.

Industry specialization and feedstock allocation

Industry specialization is a potential more organic solution to alleviate the competition for the same resources. By diverting different types of energy to different industries, the pressure on identical feedstock can be alleviated, fostering a more sustainable and equitable approach.

“

There are certain industries that, for example, have the ability to operate using completely static forms of power. That’s where direct connection to wind or solar becomes extremely powerful… because you have energy loss or energy erosion as you transport green fuel in a non-green manner. We’re also looking at helping people understand how they can use solid-state batteries so as to not compete for lithium-ion resources. So we think about specialization of industries.”— Brandon Daniels, CEO of Exiger

Specialization and allocation informed by market conditions and physical limitations is the subject of a growing body of work aimed at analyzing the most efficient ways to decarbonize a given industry. For example, hydrogen may be well suited for the decarbonization of steel manufacturing, but less well suited as a fuel for smaller passenger vehicles (as compared to other decarbonization pathways). Roland Berger and BloombergNEF, among other organizations, are pioneering such work in an effort to optimize the deployment of these rapidly growing fuels. Additionally, to drive the same type of cost reduction experienced by the solar industry, large-scale manufacturing of key components will need to grow. Electrolyzers are of particular concern, with their production currently concentrated in just a few countries.

“

It’s all about manufacturing. The climate war will only be won if manufacturing ramps up. So the strategic question is… can policymakers around the world find ways to actually create the supply chain that we need? We need an Airbus for electrolyzers, a Boeing… Let’s start with the factories. We can do it in five years if we get our act together.”— Marco Alverà, CEO of Tree Energy Solutions

The way forward

To conclude, the dual focus on demand and supply chain champions, coupled with strategic government interventions, will be a linchpin for successful decarbonization. Incentivizing production and demand through mechanisms like carbon pricing, mandates and certification schemes is imperative for accelerating the transition to cleaner alternatives.

Industry specialization and equitable allocation provide a blueprint for mitigating resource competition, while the imperative of manufacturing at scale underscores the need for global collaboration.

As the world grapples with the urgency of climate action, these learnings serve as guiding beacons for shaping a sustainable and resilient energy future.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

This article is published in association with United Nations.

AI is changing the way we think. The question is whether we’ll notice in time

This article is published in association with United Nations. Artificial intelligence promises to make life easier. With a few keystrokes, it can write emails, summarize reports, generate ideas and answer complex questions in seconds. For many people, it feels like a technological leap on par with the arrival of the internet itself. But according to […]
© NYCDDC Flood defences are built on the east side of Manhattan Island by the East River in New York City.

Higher Ground: How New York is raising a park to hold back the sea

This article is published in association with United Nations. On 29 October 2012, Hurricane Sandy slammed into New York City, unleashing a devastating storm surge that flooded homes, subways and tunnels, knocked out power and sparked deadly fires. In just 48 hours, 44 people were killed, nearly two million New Yorkers lost power, and 6,500 […]
This article is brought to you in association with the European Commission.

World News in Brief: ‘No safe place in Ukraine’, IAEA calls for Iran nuclear inspections, Kenya hosts thousands of Ethiopians fleeing clashes

This article is published in association with United Nations. The UN refugee agency (UNHCR) on Tuesday urged continued international support for Ukraine’s population as Russian airstrikes intensify and humanitarian needs grow in advance of another bitterly cold winter. The “relentless” attacks are targeting critical energy infrastructure, leaving millions without heat and electricity, and limited access to […]
This article is published in association with United Nations.

Four in five domestic workers lack formal job protections, UN finds

This article is published in association with United Nations. An estimated 66.5 million domestic workers – representing more than four out of five domestic workers worldwide – were informally employed in 2025, a new report by the UN’s labour organisation has found. This makes them more than twice as likely as other employees to lack […]
© WFP/Mohamed Hinnawi An elderly woman in Al Saraya, Gaza, looks after young children after losing three sons, her husband, and home during the war.

Gaza: Families brace for fourth winter in tents as aid operations remain stymied

This article is published in association with United Nations. Families in Gaza are bracing for a fourth winter in tents and makeshift shelters as UN aid operations face mounting obstacles, with transport suspended on Tuesday due to Israel’s closure of the key Kerem Shalom crossing for election day. The UN project services agency in the […]

West Bank: Hebron crackdown displaces thousands, Türk warns of ethnic cleansing

This article is published in association with United Nations. Israel’s “aggressive operation” in the West Bank city of Hebron raises serious concerns of ethnic cleansing, UN human rights chief Volker Türk warned on Monday, as the number of Palestinians forced from their homes passed 3,000 on the eve of Israeli elections. The UN aid coordination […]
© UNICEF/Rawan Eleyan A mother and her children go through their belongings after a room in their home was burned in a settler attack in southern Hebron, West Bank. (July 2025)

West Bank: Guterres alarmed as Israel imposes sweeping closures after deadly Hebron attack

This article is published in association with United Nations. The UN said on Friday it was “extremely alarmed” by intensifying violence in the occupied West Bank, as Israel moved to seal off the territory following a deadly attack on its soldiers in Hebron. Two Israeli soldiers were killed and at least five injured when gunmen […]
This article is published in association with United Nations.

‘Connect the dots’ between street protests and global turmoil, urges Guterres

This article is published in association with United Nations. The international community must combat inequality and stop wars from expanding to ensure a safer world for all, the UN Secretary-General said on Thursday. Speaking to reporters in New York ahead of a visit to Egypt, António Guterres addressed growing public discontent in Europe and beyond, […]
© SOS Méditerranée/Anthony Jean Up to $500 million was paid in migrant smuggling fees on sea routes to Europe in 2025, according to new UN estimates.

Migrants paid up to $500 million in smuggling fees on European sea routes

This article is published in association with United Nations. The price tag for smuggling on European sea routes reached up to half a billion dollars last year, the UN Office on Drugs and Crime (UNODC) and the UN migration office, IOM, reported on Wednesday. Key points Almost half of migrants trying to get smuggled into […]
The author of this article explored other courses in different fields, but it was in medicine that she found her place. From the beginning of her studies, Valéria discovered in medical practice more than just a career: she found her vocation when she realized that caring for others also gave meaning to her own life. Driven by a genuine desire to help, the student stood out as a Teaching Assistant in Public Health, strengthening her humanized perspective. Today, she is part of the coordinating board of IFMSA UNEX MED, working in the Human Rights and Peace (SCORP) area, where she transforms empathy into action and social commitment into real impact.

Global warming will breach 1.5°C – but deep, fast cuts can still bring it back

This article is published in association with United Nations. With global temperature rise set to exceed 1.5°C above pre-industrial levels, countries “must pull out all the stops” and urgently cut emissions to minimize the overshoot and return to the internationally agreed threshold by the end of this century. The recommendation comes in the Emissions Gap […]
© Agricultural Development Association – PARC A farmer in the West Bank harvest olives in October 2025. (file)

‘Season of fear’: Escalating Israeli attacks on West Bank olive farmers, deadly strikes on Gaza

This article is published in association with United Nations. Israeli attacks on war-torn Gaza over the weekend killed at least six Palestinians, including children, despite a year-old ceasefire agreement. Meanwhile, in the occupied West Bank, settler violence continued through the ongoing olive harvest, with UN independent experts on Monday urging Israel to protect Palestinian farmers. […]
This article is published in association with United Nations.

COP17: The world has a plan to save nature. Is it working?

This article is published in association with United Nations. The UN Secretary-General has called for an end to the “war on nature”. On Monday, governments gathering in Yerevan, Armenia, will have to confront a more practical question: are they doing enough to win the peace and put the world’s biodiversity goals back on track? COP17, […]
© WHO A large-scale combined missile and drone strike hit Kyiv's Solomianskyi district on August 20, 2026.

Ukraine: Critical health supplies destroyed in ongoing Russian attacks

This article is published in association with United Nations. Ongoing and deadly Russian attacks across Ukraine are causing serious healthcare disruption, with more than $1.5 million-worth of medicines and supplies destroyed in four separate strikes on warehouses used by the UN there since July. According to the World Health Organization (WHO), 21 warehouses have been […]
© UNICEF/Niccolò Corti A child sits alone, praying, at a reception centre for migrants in Lampedusa, Italy.

World News in Brief: West African migrant crossings, Argentina takes UK to maritime tribunal, farming in Gaza, mental health update

This article is published in association with United Nations. Fewer people from West Africa are reaching Europe by sea, but the journey has not become safer, the UN migration agency (IOM) said on Tuesday. Arrivals from Mali, Senegal, Guinea and The Gambia fell by 59 per cent in the first half of 2026 compared with […]
© UN Ukraine The aftermath of a drone attack in a residential area in Kyiv on 12 October.

Ukraine: Residents killed and dozens injured in attacks on Kharkiv and Kyiv

This article is published in association with United Nations. Russian attacks in recent days on on Ukraine’s two largest cities have again killed and injured civilians, damaged homes and civilian infrastructure, the UN aid coordination office (OCHA) said on Tuesday. Aid workers and rescuers were on the ground in Kyiv and Kharkiv following aerial strikes that […]
© IOM The war in Sudan has created extreme levels of displacement, both internally and across Sudan’s borders.

‘Efficiency has limits’: UNHCR chief warns refugee protection is buckling under cuts

This article is published in association with United Nations. The money is running out faster than needs are growing: with 117 million men, women and children now forced from their homes, the UN refugee agency (UNHCR) has received just $3 billion of the $8.5 billion it needs this year – and its chief, Barham Salih, warns […]
© UNOCHA/Ramatoulaye Moussa Maz A woman walks through a camp for displaced people in Ituri Province in eastern DR Congo, where decades of violence have impacted millions, creating a humanitarian emergency.

Rise in poverty is ‘a wake-up call for the world’, UN development chief says

This article is published in association with United Nations. The number of people living in “multidimensional” poverty has risen for the first time in 15 years, reaching 1.2 billion, as families struggle to meet their basic needs.  The finding comes in the 2026 update of the global Multidimensional Poverty Index (MPI) published by the United Nations […]
© UNDP Nidaa with the chickens and ducks she raises in Gaza.

Sustaining livelihoods amid crisis in Gaza

This article is published in association with United Nations. Nidaa, Hanaa and Hanin have different stories, but share a common thread: the determination to build something of their own and keep it going despite extraordinary challenges facing them in war-ravaged Gaza. Following the devastation of the past three years, productive capacity in Gaza has been severely […]
© UNICEF/Oleksii Filippov A firefighter works on the balcony of a wrecked building in Kyiv, Ukraine.

World News in Brief: Russian attacks continue in Ukraine, Gazans shelter in flood-prone areas, keeping sight of eye health

This article is published in association with United Nations. UN human rights chief Volker Türk said on Thursday he was appalled by a wave of attacks that have killed civilians across Ukraine over the past four days.  They include a strike on two public buses in Kramatorsk on Thursday, that left at least 30 civilians dead, […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com