2 years of growth in the trillion trees movement

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Nicole Schwab, Co-Head, Nature-Based Solutions; Member of the Executive Committee, World Economic Forum, Gill Einhorn, Head, 1t.org, World Economic Forum Geneva


  • 1t.org was launched against a backdrop of worldwide interest in nature. Two years on, we are seeing progress in the movement to conserve, restore and grow a trillion trees by 2030.
  • The narrow view of trees as small carbon sequestration machines has given way to a greater recognition of the vital and multi-dimensional role trees play in our lives.
  • In our efforts to build a nature-positive economy we must shift from being a destructive species paving the way to our own demise, to being a regenerative and restorative force on the planet.

In January 2020, 1t.org launched at the World Economic Forum’s Annual Meeting, with the ambition to serve the global restoration movement to conserve, restore and grow a trillion trees by 2030. As we look back upon these troubled years, against all odds, we see glimmers of hope.

Trillion trees by 2030

1t.org began against a backdrop of renewed worldwide interest in nature, with a greater understanding of the socio-economic risks associated with nature loss, the urgent need to transition to a nature-positive economy, and to pair rapid decarbonization with investment in natural climate solutions. With the launch of the UN Decade on Ecosystem Restoration, the European Green Deal, and the campaign to protect 30% of the planet by 2030, there was optimism in the air and conserving our planet was in the spotlight.

The tide turned rapidly, with the onset of the global pandemic, which rightly captured the world’s attention, casting doubt as to the feasibility of maintaining momentum behind what many were calling the “super year for nature”. When it comes to forests, the World Resources Institute’s 2021 global forest review would indeed suggest that we have come to a standstill: primary tropical forests continue to be lost at rates higher than two decades ago, and we are seeing unprecedented wildfires across major continents.

And yet, we would argue that there has been significant progress.

From quantity to quality at scale

We are witnessing a tree-planting rush, which while criticized for its initial focus on numbers, is now maturing. The narrative has changed. It’s no longer just about the size of tree-planting commitments, it’s also about making sure they are implemented in a way that is ecologically and socially sound.

The global restoration movement has developed guidance behind the “right tree, right place” mantra, including among others, the 10 Golden Rules for Restoring Forests, the Trillion Trees Guide to Investing in Forest Restoration and the IUCN’s Global Standard for NBS. The hierarchy of protect, manage and then restore lands for climate mitigation has gained traction. Key stakeholders that are essential in design and implementation (such as youth and Indigenous groups) are receiving greater attention.

The narrow view of trees as small carbon sequestration machines is also giving way to a greater recognition of the vital and multi-dimensional role trees play, from climate regulation to water capture and soil retention, and as critical components of food security, livelihoods, and our collective well-being. A forest is more than just the sum of its trees – it’s a living and breathing organism that we have yet to fully acknowledge.

Trees are also an essential part of our well-being and social justice. Access to the benefits they provide should be a basic human right, and yet research done by our 1t.org US Chapter partner American Forests shows that with few exceptions, trees are sparse in socio-economically disadvantaged and neighbourhoods of colour and more prominent in wealthier, whiter neighbourhoods. Everyone should have access to the health, economic and climate benefits that trees provide, and the Tree Equity Score gives a guided path for building understanding, commitment and action.

From commitments to tracking implementation of trillion trees

We are also seeing unprecedented contributions to restoration from the private sector. At 1t.org we have mobilised commitments from 65 companies to conserve, restore and grow over 5.75 billion trees around the world. These companies have further committed to applying ecologically and socially responsible approaches, ensuring local communities and ecosystems are appropriately involved and considered in these investments.

Importantly, we are not alone in this collective effort to protect and restore our world’s forests. Founded in 2016, Trillion Trees – a joint venture between BirdLife International, Wildlife Conservation Society and WWF focused on the protection and restoration of forests – has, in the last two years, mobilised programming and funding to protect and restore 20.8 million hectares of forest landscapes, totalling an estimated 9.6 billion trees.

But the key to more credible implementation is effective monitoring that will enable progress to be tracked. Many developments have taken place over the past two years to support this: 1t.org has collaborated with the IUCN to develop a pledge implementation tracking system for the private sector based on the framework of the Restoration Barometer, while geospatial platforms such as Restor support practitioners’ implementation tracking using artificial intelligence and remote sensing imagery. Quality commitments require quality implementation that’s monitored.

The Ecopreneurship revolution

In parallel, we need to grow a new generation of entrepreneurs: ecopreneurs, who put nature-restoration at the heart of their business models and pave the way for a new economic model that fully accounts for natural capital and ecosystem services.

With our partner UpLink, we hosted 9 Trillion Trees Innovation Challenges to crowd-source and scale the best ecopreneurial ideas for restoration. Our 100 Top Innovators have mobilized more than $129 million in funding, and have reported that their innovations have conserved and restored 10 million hectares of natural habitat, reduced and avoided 2.8 million metric tons of greenhouse gas emissions into the atmosphere, returned 3,000 species to their natural habitats, and helped 172,000 people gain increased resiliency to climate change impacts.

Across 1t.org’s priority regions, ecopreneurs are generating local livelihoods that put societies on a more resilient, inclusive, and sustainable path. Los Aliados provides livelihoods to Indigenous communities by implementing a bioeconomy model in the Amazon, SeriousShea champions women groups in Shea production to contribute to the Great Green Wall and Gratitude Farms engages veterans for food security in rural India.

And to grow the next generation of youth ecopreneurs, we have also launched the Nature and Climate education series, so that young leaders can learn how to launch and scale their green ideas for maximum impact. The 1t.org Global Youth Hub for #GenerationRestoration includes 60 influential youth leaders, ecopreneurs, activists and practitioners, each representing a youth network or youth-led enterprise, with a potential collective reach of 70 million youth.

Trillion Trees: the road ahead

The evolution of the trillion trees movement has been inspiring and achieving vital impact is only possible by growing the global initiative. In March the 1t.org India Platform was launched to support the country’s commitments under the Paris agreement to restore 26 million hectares of deforested and degraded land and sequester an additional 2.5 to 3 billion tons of CO2 equivalent through increased forest and tree cover by 2030. And excitingly at this year’s Annual Meeting, China’s Special Envoy for Climate Change announced that with the World Economic Forum and China Green Foundation, China will aim to plant and conserve 70 billion trees by 2030 through the newly announced 1t.org China Action.

These successes are cause for celebration, yet much work remains to be done. In our efforts to build a nature-positive economy we must shift from being a destructive species paving the way to our own demise, to being a regenerative and restorative force on the planet. Restoration should no longer be a radical choice, but the new normal.

Achieving the scale we need will require collective action: It means the private sector restructuring their business models to account for natural capital and making bold restoration commitments. It means new financial instruments, such as debt for nature swaps, to unlock greater funding for conservation at scale. And it means new governance structures that give local communities and Indigenous people the ownership and agency to restore their land and reap the economic rewards.

But most of all, this movement needs you. Your passion. Your energy. Your drive.

We are at a tipping point. The next eight years will determine the future we have chosen. Join us at 1t.org to find out how you can get involved.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© UNICEF A child looks out from a makeshift shelter in Rafah, in the south of the Gaza Strip.

Gunfire damages tents at Rafah displacement site in Gaza, as aid teams prepare for winter storms

This article is published in association with United Nations. Gunfire hit and damaged multiple tents at a displacement site in Gaza’s northern Rafah region on Tuesday, reportedly causing injuries and forcing a humanitarian partner to leave the area, the UN aid coordination office (OCHA) has said. The NGO had been working on flood control ahead […]
© UNIFIL UNIFIL remains a critical stabilising factor in south Lebanon..

UN peacekeeping chief warns of ‘security vacuum’ as Blue Helmets leave Lebanon and Western Sahara

© UNIFIL UNIFIL remains a critical stabilising factor in south Lebanon.. This article is published in association with United Nations. The UN’s peacekeeping chief warned on Wednesday that the withdrawal of “Blue Helmets” from Lebanon and Western Sahara risks leaving a dangerous security vacuum, while the Security Council remains divided over what, if anything, should […]
© IOM/Haithm Abdulbaqi Young people in Yemen play football on a sandy pitch.

15 years of ‘almost no progress’ in getting young people moving: WHO

This article is published in association with United Nations. One in four adolescents worldwide reported not getting at least 60 minutes of physical activity on any day in the previous week, according to new global estimates released by the World Health Organization (WHO) on Wednesday. That amounts to some 240 million young people aged 11 […]
© UNICEF/Sultan Mahmu A mother and daughter wade through floodwaters in Feni, southeastern Bangladesh.

COP31 explained: What’s at stake at this year’s UN climate summit?

This article is published in association with United Nations. The world has more tools than ever to tackle climate change, yet millions remain unable to benefit from them. As clean energy technologies advance faster than ever, the challenge facing countries at COP31 is no longer just finding solutions – but making sure everyone can afford […]
© UNICEF/Christina Pashkina A school in Chuhuiv, Ukraine, lies in ruins after being hit by a missile.

Air raid alerts and attacks on schools: the devastating face of education in Ukraine

This article is published in association with United Nations. Ukraine has sustained almost 2,000 attacks on education since the full-scale Russian invasion in 2022, with some 270 this year alone, the UN Children’s Fund (UNICEF) said on Tuesday, a day after a strike at a school being used to distribute aid. Tweet URL Since the […]
© UNICEF/Oleksii Filippov People walk past a war-damaged building in Ukraine.

Ukraine: WFP provides hot meals to Oleshky evacuees as UN pushes to restore power before winter

This article is published in association with United Nations. The UN World Food Programme (WFP) is providing emergency food assistance to more than 400 people who were able to leave the Russian-occupied city of Oleshky, in Ukraine’s Kherson region, during a brief local ceasefire. Many arrived in worrying condition at medical facilities in Kyiv on […]

COP17: Nations chart ‘Yerevan Pathway’ to speed up action for nature

This article is published in association with United Nations. At the halfway mark to 2030, countries meeting in Armenia have agreed a roadmap to accelerate action for nature, after a global review found the world off track to meet its biodiversity targets. Agreement was formalised through the Yerevan Pathway as the UN Biodiversity Conference (COP17) […]
This article is published in association with United Nations.

AI is changing the way we think. The question is whether we’ll notice in time

This article is published in association with United Nations. Artificial intelligence promises to make life easier. With a few keystrokes, it can write emails, summarize reports, generate ideas and answer complex questions in seconds. For many people, it feels like a technological leap on par with the arrival of the internet itself. But according to […]
© NYCDDC Flood defences are built on the east side of Manhattan Island by the East River in New York City.

Higher Ground: How New York is raising a park to hold back the sea

This article is published in association with United Nations. On 29 October 2012, Hurricane Sandy slammed into New York City, unleashing a devastating storm surge that flooded homes, subways and tunnels, knocked out power and sparked deadly fires. In just 48 hours, 44 people were killed, nearly two million New Yorkers lost power, and 6,500 […]
This article is brought to you in association with the European Commission.

World News in Brief: ‘No safe place in Ukraine’, IAEA calls for Iran nuclear inspections, Kenya hosts thousands of Ethiopians fleeing clashes

This article is published in association with United Nations. The UN refugee agency (UNHCR) on Tuesday urged continued international support for Ukraine’s population as Russian airstrikes intensify and humanitarian needs grow in advance of another bitterly cold winter. The “relentless” attacks are targeting critical energy infrastructure, leaving millions without heat and electricity, and limited access to […]
This article is published in association with United Nations.

Four in five domestic workers lack formal job protections, UN finds

This article is published in association with United Nations. An estimated 66.5 million domestic workers – representing more than four out of five domestic workers worldwide – were informally employed in 2025, a new report by the UN’s labour organisation has found. This makes them more than twice as likely as other employees to lack […]
© WFP/Mohamed Hinnawi An elderly woman in Al Saraya, Gaza, looks after young children after losing three sons, her husband, and home during the war.

Gaza: Families brace for fourth winter in tents as aid operations remain stymied

This article is published in association with United Nations. Families in Gaza are bracing for a fourth winter in tents and makeshift shelters as UN aid operations face mounting obstacles, with transport suspended on Tuesday due to Israel’s closure of the key Kerem Shalom crossing for election day. The UN project services agency in the […]

West Bank: Hebron crackdown displaces thousands, Türk warns of ethnic cleansing

This article is published in association with United Nations. Israel’s “aggressive operation” in the West Bank city of Hebron raises serious concerns of ethnic cleansing, UN human rights chief Volker Türk warned on Monday, as the number of Palestinians forced from their homes passed 3,000 on the eve of Israeli elections. The UN aid coordination […]
© UNICEF/Rawan Eleyan A mother and her children go through their belongings after a room in their home was burned in a settler attack in southern Hebron, West Bank. (July 2025)

West Bank: Guterres alarmed as Israel imposes sweeping closures after deadly Hebron attack

This article is published in association with United Nations. The UN said on Friday it was “extremely alarmed” by intensifying violence in the occupied West Bank, as Israel moved to seal off the territory following a deadly attack on its soldiers in Hebron. Two Israeli soldiers were killed and at least five injured when gunmen […]
This article is published in association with United Nations.

‘Connect the dots’ between street protests and global turmoil, urges Guterres

This article is published in association with United Nations. The international community must combat inequality and stop wars from expanding to ensure a safer world for all, the UN Secretary-General said on Thursday. Speaking to reporters in New York ahead of a visit to Egypt, António Guterres addressed growing public discontent in Europe and beyond, […]
© SOS Méditerranée/Anthony Jean Up to $500 million was paid in migrant smuggling fees on sea routes to Europe in 2025, according to new UN estimates.

Migrants paid up to $500 million in smuggling fees on European sea routes

This article is published in association with United Nations. The price tag for smuggling on European sea routes reached up to half a billion dollars last year, the UN Office on Drugs and Crime (UNODC) and the UN migration office, IOM, reported on Wednesday. Key points Almost half of migrants trying to get smuggled into […]
The author of this article explored other courses in different fields, but it was in medicine that she found her place. From the beginning of her studies, Valéria discovered in medical practice more than just a career: she found her vocation when she realized that caring for others also gave meaning to her own life. Driven by a genuine desire to help, the student stood out as a Teaching Assistant in Public Health, strengthening her humanized perspective. Today, she is part of the coordinating board of IFMSA UNEX MED, working in the Human Rights and Peace (SCORP) area, where she transforms empathy into action and social commitment into real impact.

Global warming will breach 1.5°C – but deep, fast cuts can still bring it back

This article is published in association with United Nations. With global temperature rise set to exceed 1.5°C above pre-industrial levels, countries “must pull out all the stops” and urgently cut emissions to minimize the overshoot and return to the internationally agreed threshold by the end of this century. The recommendation comes in the Emissions Gap […]
© Agricultural Development Association – PARC A farmer in the West Bank harvest olives in October 2025. (file)

‘Season of fear’: Escalating Israeli attacks on West Bank olive farmers, deadly strikes on Gaza

This article is published in association with United Nations. Israeli attacks on war-torn Gaza over the weekend killed at least six Palestinians, including children, despite a year-old ceasefire agreement. Meanwhile, in the occupied West Bank, settler violence continued through the ongoing olive harvest, with UN independent experts on Monday urging Israel to protect Palestinian farmers. […]
This article is published in association with United Nations.

COP17: The world has a plan to save nature. Is it working?

This article is published in association with United Nations. The UN Secretary-General has called for an end to the “war on nature”. On Monday, governments gathering in Yerevan, Armenia, will have to confront a more practical question: are they doing enough to win the peace and put the world’s biodiversity goals back on track? COP17, […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com