The Amazon rainforest is on the verge of collapse — and the finance industry can help to conserve it

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Marina Grossi, President, CEBDS & Ian Thompson, Executive Director, Brazil, The Nature Conservancy


  • Deforestation, climate change and rapid loss of biodiversity in the Amazon rainforest could lead to the collapse of the lynchpin of our planet’s health.
  • Innovative financial mechanisms can play a key role in conserving the Amazon.
  • The Brazilian government can aid this effort by committing to innovative policies that support the finance industry.

Brazil is one of the most biologically diverse countries in the world. It is home to between 15 and 20% of the entire world’s biodiversity, and, every year, as many as 700 new species of animals are discovered in the country. This ever-expanding biodiversity is thanks to the Amazon rainforest — a lynchpin of our planet’s health that must be conserved.

Protecting the Amazon and the biodiversity that it secures will not only support a forest-led economy that sustains livelihoods, but it will also begin to heal some of the worst global impacts of deforestation.

While the urgency of addressing biodiversity loss and climate change in the Amazon is no longer in doubt — deforestation took center stage at the recent COP26 negotiations — many leaders struggle with how to tackle these seismic challenges.

This problem can only be addressed with innovative solutions — including new approaches to financing that tap stakeholders throughout the value chain.

Finance’s role in the Amazon rainforest

The finance sector has the ability to secure flows of investment that reforest, restore and recover ecosystems. By bringing its considerable influence to bear, the industry can support and propel ongoing regenerative practices such as agroforestry, sustainable cattle intensification and crop expansion over degraded pastureland, as well as drive investment towards carbon and biodiversity offsets.

But challenges remain. One of the most important of them being the need to balance risk and reward for lenders, particularly in terms of the expected payback times.

Financial returns in regenerative practices often take years to materialize, but, without adequate funding, even producers that are willing to adopt more sustainable and climate-resilient practices will be unable to shift their production models.

Additionally, smallholders, indigenous peoples and local communities in the Amazon rainforest require special attention and conditions so they can continue to protect and restore lands. Without proper support, the livelihoods of millions of people and the land they live off remains at risk.

The sizeable financial returns currently offered by unsustainable practices are just too difficult to pass up.

Innovation in the private sector

In the absence of effective measures to halt illegal deforestation, some parts of Brazil’s finance sector have taken the issue into their own hands.

In 2020, Bradesco, Itaú and Santander — the three largest private banks in the country — developed the Amazon Plan, a commitment to focus on environmental conservation, the bioeconomy, sustainable infrastructure investments and to guarantee rights for local populations that steward and depend upon the forest ecosystem. This kind of approach has the potential to grow a vibrant bioeconomy, replete with incentives to maintain standing forests and clean, free-flowing rivers.

Of course, banks alone cannot provide the funding that is needed to protect the Amazon. Innovative ideas from other players are just as important.

For example, the BIDLAB bioeconomy fund injects finance into promising — but unproven — regenerative economy projects across Latin America. This solves a key problem for many hoping to protect and conserve their land: access to finance. It opens access to funds for organizations and individuals with a limited or unproven financial history.

Further, the Kaeté private equity investment fund, launched in 2011 with seed money from the Brazilian Development Bank (BNDES), invests in companies in the Amazon able to generate growth and income for local populations. The fund’s strategy is to invest in mid-sized businesses with growth potential that target low-income consumers. The fund also aims to deliver positive social and economic impact in low-income families and cooperatives located in communities with limited access to jobs and entrepreneurial activities, while also promoting more sustainable use of natural resources. One example was the investment in protein production companies in the state of Acre, generating income to local populations.

How soon the Amazon rainforest will reach the tipping point, depending on how much deforestation increases by every year, between 1% and 5%
How soon the Amazon rainforest will reach the tipping point, depending on how much deforestation increases by every year, between 1% and 5% Image: TNC

How Brasilia can help

While projects like these are clear progress toward a nature-positive economy, there is still more to be done — and the private sector cannot act alone.

The Brazilian government must implement ambitious policies to create an enabling environment for business and financial institutions to take action on nature and strengthen efforts to reduce deforestation.

Now is also the time to direct investment toward the environment, and fully fund existing programs to counter deforestation; a complex challenge that requires multiple solutions. Thankfully, in this regard, the Brazilian government has options.

The Leaders Pledge for Nature — signed by 88 heads of state and the European Union — commits signatories to actions aimed at reversing the loss of nature this decade.

Under this rubric, the government could invest in enforcement mechanisms, strengthen the scientific basis for policies and ensure that development guarantees sustainable livelihoods, respects the rights of indigenous peoples and local communities, and develops a bioeconomy that benefits people and nature.

How does the World Economic Forum encourage biological diversity?

How does the World Economic Forum encourage biological diversity?

In the last 100 years, more than 90 percent of crop varieties have disappeared from farmers’ fields, and all of the world’s 17 main fishing grounds are now being fished at or above their sustainable limits.

These trends have reduced diversity in our diets, which is directly linked to diseases or health risk factors, such as diabetes, obesity and malnutrition.

One initiative which is bringing a renewed focus on biological diversity is the Tropical Forest Alliance.

This global public-private partnership is working on removing deforestation from four global commodity supply chains – palm oil, beef, soy, and pulp and paper.

The Alliance includes businesses, governments, civil society, indigenous people and communities, and international organizations.

Enquire to become a member or partner of the Forum and help stop deforestation linked to supply chains.

The public sector can reinforce its role by reassessing its investment policies to enable private and blended finance solutions that, combined, are key for the implementation of solutions at scale.

With innovative and adequate financing, and a willingness from the financial sector to work collaboratively, industry players can also be incentivized to shift to restorative practices. Market prices could reward investment in nature-based solutions, and value commodities according to their local and global impacts.

The Brazilian Amazon delivers ecosystem services to the entire world. The world, in turn, must acknowledge the sociocultural value of the Amazon rainforest, and the importance of Brazil being equipped with the tools it needs to protect this vital, vibrant and irreplaceable ecosystem.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

This article is brought to you in association with the European Commission.

World News in Brief: ‘No safe place in Ukraine’, IAEA calls for Iran nuclear inspections, Kenya hosts thousands of Ethiopians fleeing clashes

This article is published in association with United Nations. The UN refugee agency (UNHCR) on Tuesday urged continued international support for Ukraine’s population as Russian airstrikes intensify and humanitarian needs grow in advance of another bitterly cold winter. The “relentless” attacks are targeting critical energy infrastructure, leaving millions without heat and electricity, and limited access to […]
This article is published in association with United Nations.

Four in five domestic workers lack formal job protections, UN finds

This article is published in association with United Nations. An estimated 66.5 million domestic workers – representing more than four out of five domestic workers worldwide – were informally employed in 2025, a new report by the UN’s labour organisation has found. This makes them more than twice as likely as other employees to lack […]
© WFP/Mohamed Hinnawi An elderly woman in Al Saraya, Gaza, looks after young children after losing three sons, her husband, and home during the war.

Gaza: Families brace for fourth winter in tents as aid operations remain stymied

This article is published in association with United Nations. Families in Gaza are bracing for a fourth winter in tents and makeshift shelters as UN aid operations face mounting obstacles, with transport suspended on Tuesday due to Israel’s closure of the key Kerem Shalom crossing for election day. The UN project services agency in the […]

West Bank: Hebron crackdown displaces thousands, Türk warns of ethnic cleansing

This article is published in association with United Nations. Israel’s “aggressive operation” in the West Bank city of Hebron raises serious concerns of ethnic cleansing, UN human rights chief Volker Türk warned on Monday, as the number of Palestinians forced from their homes passed 3,000 on the eve of Israeli elections. The UN aid coordination […]
© UNICEF/Rawan Eleyan A mother and her children go through their belongings after a room in their home was burned in a settler attack in southern Hebron, West Bank. (July 2025)

West Bank: Guterres alarmed as Israel imposes sweeping closures after deadly Hebron attack

This article is published in association with United Nations. The UN said on Friday it was “extremely alarmed” by intensifying violence in the occupied West Bank, as Israel moved to seal off the territory following a deadly attack on its soldiers in Hebron. Two Israeli soldiers were killed and at least five injured when gunmen […]
This article is published in association with United Nations.

‘Connect the dots’ between street protests and global turmoil, urges Guterres

This article is published in association with United Nations. The international community must combat inequality and stop wars from expanding to ensure a safer world for all, the UN Secretary-General said on Thursday. Speaking to reporters in New York ahead of a visit to Egypt, António Guterres addressed growing public discontent in Europe and beyond, […]
© SOS Méditerranée/Anthony Jean Up to $500 million was paid in migrant smuggling fees on sea routes to Europe in 2025, according to new UN estimates.

Migrants paid up to $500 million in smuggling fees on European sea routes

This article is published in association with United Nations. The price tag for smuggling on European sea routes reached up to half a billion dollars last year, the UN Office on Drugs and Crime (UNODC) and the UN migration office, IOM, reported on Wednesday. Key points Almost half of migrants trying to get smuggled into […]
The author of this article explored other courses in different fields, but it was in medicine that she found her place. From the beginning of her studies, Valéria discovered in medical practice more than just a career: she found her vocation when she realized that caring for others also gave meaning to her own life. Driven by a genuine desire to help, the student stood out as a Teaching Assistant in Public Health, strengthening her humanized perspective. Today, she is part of the coordinating board of IFMSA UNEX MED, working in the Human Rights and Peace (SCORP) area, where she transforms empathy into action and social commitment into real impact.

Global warming will breach 1.5°C – but deep, fast cuts can still bring it back

This article is published in association with United Nations. With global temperature rise set to exceed 1.5°C above pre-industrial levels, countries “must pull out all the stops” and urgently cut emissions to minimize the overshoot and return to the internationally agreed threshold by the end of this century. The recommendation comes in the Emissions Gap […]
© Agricultural Development Association – PARC A farmer in the West Bank harvest olives in October 2025. (file)

‘Season of fear’: Escalating Israeli attacks on West Bank olive farmers, deadly strikes on Gaza

This article is published in association with United Nations. Israeli attacks on war-torn Gaza over the weekend killed at least six Palestinians, including children, despite a year-old ceasefire agreement. Meanwhile, in the occupied West Bank, settler violence continued through the ongoing olive harvest, with UN independent experts on Monday urging Israel to protect Palestinian farmers. […]
This article is published in association with United Nations.

COP17: The world has a plan to save nature. Is it working?

This article is published in association with United Nations. The UN Secretary-General has called for an end to the “war on nature”. On Monday, governments gathering in Yerevan, Armenia, will have to confront a more practical question: are they doing enough to win the peace and put the world’s biodiversity goals back on track? COP17, […]
© WHO A large-scale combined missile and drone strike hit Kyiv's Solomianskyi district on August 20, 2026.

Ukraine: Critical health supplies destroyed in ongoing Russian attacks

This article is published in association with United Nations. Ongoing and deadly Russian attacks across Ukraine are causing serious healthcare disruption, with more than $1.5 million-worth of medicines and supplies destroyed in four separate strikes on warehouses used by the UN there since July. According to the World Health Organization (WHO), 21 warehouses have been […]
© UNICEF/Niccolò Corti A child sits alone, praying, at a reception centre for migrants in Lampedusa, Italy.

World News in Brief: West African migrant crossings, Argentina takes UK to maritime tribunal, farming in Gaza, mental health update

This article is published in association with United Nations. Fewer people from West Africa are reaching Europe by sea, but the journey has not become safer, the UN migration agency (IOM) said on Tuesday. Arrivals from Mali, Senegal, Guinea and The Gambia fell by 59 per cent in the first half of 2026 compared with […]
© UN Ukraine The aftermath of a drone attack in a residential area in Kyiv on 12 October.

Ukraine: Residents killed and dozens injured in attacks on Kharkiv and Kyiv

This article is published in association with United Nations. Russian attacks in recent days on on Ukraine’s two largest cities have again killed and injured civilians, damaged homes and civilian infrastructure, the UN aid coordination office (OCHA) said on Tuesday. Aid workers and rescuers were on the ground in Kyiv and Kharkiv following aerial strikes that […]
© IOM The war in Sudan has created extreme levels of displacement, both internally and across Sudan’s borders.

‘Efficiency has limits’: UNHCR chief warns refugee protection is buckling under cuts

This article is published in association with United Nations. The money is running out faster than needs are growing: with 117 million men, women and children now forced from their homes, the UN refugee agency (UNHCR) has received just $3 billion of the $8.5 billion it needs this year – and its chief, Barham Salih, warns […]
© UNOCHA/Ramatoulaye Moussa Maz A woman walks through a camp for displaced people in Ituri Province in eastern DR Congo, where decades of violence have impacted millions, creating a humanitarian emergency.

Rise in poverty is ‘a wake-up call for the world’, UN development chief says

This article is published in association with United Nations. The number of people living in “multidimensional” poverty has risen for the first time in 15 years, reaching 1.2 billion, as families struggle to meet their basic needs.  The finding comes in the 2026 update of the global Multidimensional Poverty Index (MPI) published by the United Nations […]
© UNDP Nidaa with the chickens and ducks she raises in Gaza.

Sustaining livelihoods amid crisis in Gaza

This article is published in association with United Nations. Nidaa, Hanaa and Hanin have different stories, but share a common thread: the determination to build something of their own and keep it going despite extraordinary challenges facing them in war-ravaged Gaza. Following the devastation of the past three years, productive capacity in Gaza has been severely […]
© UNICEF/Oleksii Filippov A firefighter works on the balcony of a wrecked building in Kyiv, Ukraine.

World News in Brief: Russian attacks continue in Ukraine, Gazans shelter in flood-prone areas, keeping sight of eye health

This article is published in association with United Nations. UN human rights chief Volker Türk said on Thursday he was appalled by a wave of attacks that have killed civilians across Ukraine over the past four days.  They include a strike on two public buses in Kramatorsk on Thursday, that left at least 30 civilians dead, […]
This article is published in association with United Nations.

Ukraine: UN condemns latest attacks and calls for civilian protection

This article is published in association with United Nations. The UN Humanitarian Coordinator for Ukraine on Wednesday called for an end to attacks against civilians following further overnight strikes by Russian forces that reportedly killed at least 19 in the Chernihiv Region. Among the dead in Pryluky were five children, three of them babies, according to the […]
© UNICEF-SoP/Crickx People walk down a dusty road in the West Bank carrying belongings.

Israeli demolition in East Jerusalem displaces 69 Palestinians

This article is published in association with United Nations. Sixty-nine Palestinians – more than half of them children – were displaced on Tuesday after Israeli authorities green lit the demolition of their residential building in the At Tur area of East Jerusalem, the UN aid coordination office (OCHA) has reported. This is the highest number of […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com