How 4IR is encouraging the development of people, not just machines

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Francisco Betti, Head of Shaping the Future of Advanced Manufacturing & Value Chains; ExCom Memb, World Economic Forum & Radu Palamariu, Managing Director Asia Pacific and Chief Energy Officer, Alcott Global


  • New manufacturing opportunities are expected to create 133 million jobs in the next four years due to the Fourth Industrial Revolution (4IR), but an estimated 75 million jobs are likely to be lost to technology development at the same time.
  • Manufacturers must prioritise their people and their technology to thrive in the 4IR age.
  • Emerging best practice in this area involves attracting and engaging with talent, and working with third parties to develop the skills of both current and future employees, as well as third parties such as suppliers.

We live in one the most exciting ages ever – the age of the Fourth Industrial Revolution (4IR). Digital transformation, and technology more broadly, increasingly form an integral part of life, giving humanity a unique opportunity to rethink and redesign the way they source, produce, deliver, and consume. And this is not only to boost productivity and growth, but also to generate new value for workers, society and the environment.

Manufacturing accounts for about 22% of global employment, yet the majority of manufacturing companies still lack a clear strategy on how best to equip their workforce with the required capabilities for this new age. The 4IR could lead to the displacement of an estimated 75 million jobs worldwide in the next four years. At the same time, it is expected that new opportunities could create 133 million new jobs – a net positive of 58 million new 4IR roles by 2022.

So, how can organizations thrive in the age of the 4IR? The answer is simple: the future of manufacturing is not just about technology, it’s about developing both technology and people. Here are three manufacturing best practices that optimize both the skills of people and the use of machines:

1) Talent attraction and engagement

While technology has made everything more efficient, it is usually by adding a mix of talent and skills that companies are successful. All systems, processes and technologies fall flat when we don’t have the right people to work with them. Now, more than ever, organizations need to hire the best talent available and build a strong employer brand. Moreover, companies need to actively engage their employees in the design and implementation of their digital strategies – from senior management to shopfloor staff. This will ease technology adoption throughout the organization, rather than pushing through acceptance of new systems and tools from the top down.

When brewing company Heineken wanted to highlight the importance it places on its people, it created a series of videos featuring the stories of current Heineken employees that work in a variety of positions and locations. The intent and effect of the campaign was to show that the brand revolves around the unique personalities and ambitions of the employees.

General Electric (GE) also repositioned itself as a digital industrial company with an employer branding strategy using modern commercials. One of these videos, “What if Millie Dresselhaus, Female Scientist, Was Treated Like a Celebrity?”, attracted lots of social media views and engagement for the multinational conglomerate. https://www.youtube.com/embed/PdhzZ56D4Kc?enablejsapi=1&wmode=transparent

2) Upskilling and reskilling

Manufacturing skills can have a short life cycle of about 5 years. This means the skills workers learnt a decade ago have most likely become obsolete as companies try to deploy digital transformation strategies. Organizations need to invest in providing continuous learning opportunities to upskill and reskill their employees. This should also drive a cross-company mindset change and take cross-team collaboration to new levels.

For example, Indian steel producer Tata Steel Kalinganagar(TSK) has developed a highly sophisticated training strategy as part of its aspiration to transform into what it calls a “self-sustaining digital organization”. TSK believes digital will become a “way of life” and crucial to all transformations in coming years. To ensure it has the necessary human resources, the organization has developed a three-pronged, integrated approach for employee capability-building using a combination of academies, experiential learning on projects and self-learning modules.

3) Strengthening supply networks

Forget about departments working in silos. Due to the complexity of the new disruptions that manufacturing companies will continue to face in this new age – from pandemics to climate change – no organization can work alone anymore. Bringing suppliers on board and developing support skills across the entire supply network is going to be critical as companies transform value chains end-to-end and develop new customer experiences.

Establishing a new degree of collaboration and integration at a network level enables the sharing of best practice, accelerating the learning curve and helping organizations thrive together. Collaboration with other actors outside the ecosystem will also play a critical role going forward, for example engaging with research institutions or governments to support talent development efforts.

“Establishing a new degree of collaboration and integration at a network level enables the sharing of best practice, accelerating the learning curve and helping organizations thrive together.”—Francisco Betti, WEF & Radu Palamariu, Alcott Global

Tool manufacturer Stanley Black & Decker for example,hosts local high school teachers during the summer holiday break. By working with those teaching subjects related to its industry, it can support workplace learning by providing direct experience about trends, skill requirements, new technologies and opportunities.

This initiative enriches and strengthens their teaching, making it more relevant to students’ potential college and career choices. During these month-long externships, teachers shadow the Stanley Black & Decker Industry 4.0 team as they deploy digital technologies across their global manufacturing network. These teachers gain exposure to supply-chain and distribution operations, as well as the company’s corporate social responsibility efforts.

In another example of this kind of best practice, Turkish automotive joint venture Ford Otosan not only provides training for its employees, but also its suppliers. It does this regularly for 25 different topics. It also educates suppliers about the 4IR by, first assessing their knowledge, and then inviting them to send their employees for technical plant tours to expand their awareness.

What is the World Economic Forum doing about the Fourth Industrial Revolution?

The World Economic Forum was the first to draw the world’s attention to the Fourth Industrial Revolution, the current period of unprecedented change driven by rapid technological advances. Policies, norms and regulations have not been able to keep up with the pace of innovation, creating a growing need to fill this gap.

The Forum established the Centre for the Fourth Industrial Revolution Network in 2017 to ensure that new and emerging technologies will help—not harm—humanity in the future. Headquartered in San Francisco, the network launched centres in China, India and Japan in 2018 and is rapidly establishing locally-run Affiliate Centres in many countries around the world.World Economic Forum | Centre for the Fourth Industrial R…

The global network is working closely with partners from government, business, academia and civil society to co-design and pilot agile frameworks for governing new and emerging technologies, including artificial intelligence (AI), autonomous vehicles, blockchain, data policy, digital trade, drones, internet of things (IoT), precision medicine and environmental innovations.

Learn more about the groundbreaking work that the Centre for the Fourth Industrial Revolution Network is doing to prepare us for the future.

Want to help us shape the Fourth Industrial Revolution? Contact us to find out how you can become a member or partner.

In this new age, the most successful companies will be those approaching the future of manufacturing and operations with a human-led and a human-centered approach. This is a philosophy that is already embraced by Toyota among other Japanese firms, when they discuss “giving wisdom to the machine”.

We look forward to seeing more companies embarking on this journey of 4IR transformation by using the people-machine combination to their best advantage.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© WFP/Maxime Le Lijour People living in Gaza have received humanitarian aid from the UN throughout the conflict with Israel.

UN relief chief condemns ‘$1 billion-a-day’ cost of war in Middle East

This article is published in association with United Nations. The UN’s emergency relief chief on Wednesday condemned the “$1 billion-a-day” cost of the war in the Middle East, at a time when humanitarian needs are soaring and aid funding is falling dangerously short. “We’re seeing the consequences spread faster than we can respond”, warned the UN emergency […]
© UNICEF/Azizullah Karimi Afghan returnees from Iran gather at the Islam-Border, near Herat in western Afghanistan (file).

‘Toxic rain’ warning from oil depot strikes amid ongoing Middle East war

This article is published in association with United Nations. Toxic “black rain” linked to strikes on oil depots, mass displacement and continuing disruption to aid supply chains are upending lives across the Middle East and beyond after 10 days of war in the region, UN humanitarians said on Tuesday.  Speaking to reporters in Geneva, UN Human […]
© UNHCR People gather at the Masnaa border point in Lebanon as they wait to cross into Syria.

Nearly 700,000 displaced in Lebanon as Middle East crisis escalates

This article is published in association with United Nations. On day 10 of the war engulfing the Middle East, UN agencies on Monday reported massive displacement across the region, along with surging food and fuel prices that risk increasing hunger and suffering for the most vulnerable. In Lebanon alone, nearly 700,000 people including around 200,000 children […]
UN Photo/Pasqual Gorriz Smoke rises in Beirut, Lebanon, following the outbreak of hostilities across the Middle East.

Lebanon ‘dragged back into turmoil’, UN envoy warns

This article is published in association with United Nations. Lebanon has been “dragged back into a state of turmoil and violence”, the UN’s top envoy in the country warned on Saturday, after the latest round of regional strikes triggered a fast‑escalating crisis along the Blue Line. What had been fragile but real momentum, she said, has […]
UNHCR Smoke rises after an airstrike in Beirut, Lebanon.

MIDDLE EAST LIVE: Strikes continue across Middle East as humanitarian concerns grow

This article is published in association with United Nations. Highlights Production team: Vibhu Mishra with Daniel Johnson in GenevaToday 12:15 μ.μ. UN rights office warns displacement orders in Lebanon affecting hundreds of thousands The UN human rights office has warned that large-scale displacement orders and ongoing airstrikes in Lebanon are worsening the suffering of civilians already affected […]
© UNICEF/Ramzi Haidar Destroyed buildings and debris in the southern suburbs of Beirut, Lebanon, following airstrikes.

MIDDLE EAST LIVE: Further escalation drives uncertainty and suffering

This article is published in association with United Nations. On day six of the war in the Middle East, there’s been no let-up in bombs, drones and rockets targeting Iran, Israel, Lebanon and many Gulf States, while NATO forces reportedly intercepted a missile fired at Türkiye by Iran, a claim denied by Tehran. We’ll bring you […]
UN Photo/Pasqual Gorriz Smoke rises in Beirut, Lebanon, following the outbreak of hostilities across the Middle East.

MIDDLE EAST LIVE: Conflict continues across region amid US, Israeli and Iranian strikes

This article is published in association with United Nations. Violence in the Middle East is continuing into a fifth day, with US and Israeli strikes against Iran and Iranian missile and drone attacks reported across several countries in the region. The escalating confrontation is disrupting airspace, transport and daily life while raising fears of a wider […]
© IAEA/Paolo Contri The Bushehr Nuclear Power Plant in Iran.

Iran crisis: Schoolgirls killed, thousands displaced and aid compromised

This article is published in association with United Nations. On the fourth day of Israeli and United States airstrikes against Iran and amid growing violence and instability in the Middle East, the UN urgently called for protection of civilians and warned of growing displacement and humanitarian needs. UN human rights office spokesperson Ravina Shamdasani also recalled […]
© Unsplash/Kamran Gholami Tehran, the capital of Iran. (file photo)

MIDDLE EAST LIVE: Strikes continue from US, Israel and Iran as UN urges restraint

This article is published in association with United Nations. Violent escalation in the Middle East has entered a third day as coordinated US and Israeli strikes against Iran aimed at regime change continue to cause loss of life and damage across the region, prompting Iranian missile and drone counter-strikes hitting targets in multiple countries. Explosions, airspace […]
Iran attacks

Deadly bombing of Iran primary school ‘a grave violation of humanitarian law’: UNESCO

This article is published in association with United Nations. The UN education agency, UNESCO, says that the bombing of a primary school during the US and Israeli military attacks on Iran on Saturday constitutes a grave violation of humanitarian law. The missiles reportedly destroyed a girl’s primary school in Minab, southern Iran, killing around 150 and […]
© UNRCO Iran Tehran, the capital of Iran.

Attacks on Iran and retaliatory strikes ‘undermine international peace and security’

This article is published in association with United Nations. UN Secretary-General António Guterres and the heads of UN agencies have condemned Saturday’s joint Israeli and US attacks on Iran and the Iranian retaliatory strikes on Israel and the Gulf Regions. The attack on Iran reportedly targeted military sites as well as the leadership of the Iranian […]
© WFP/Maxime Le Lijour A woman holds a child as a storm approaches Khan Younis in Gaza.

Palestine: UN rights chief highlights suffering, atrocity crimes ‘that remain unpunished

This article is published in association with United Nations. The UN rights chief Volker Türk on Thursday highlighted the “human-made disaster” across the Occupied Palestinian Territory stemming from Israel’s disregard for human rights norms and serious violations also committed by Hamas and other Palestinian armed groups. Citing a new report from his office (OHCHR) covering the […]
Ángela Soria Pitarch was born on March 28, 2003. She is currently a fifth-year medical student at the University of Valencia.

Not the Future, the Present: Young Voices Shaping Global Health in 2026

This article was exclusively written for The European Sting by Ms. Ángela Soria Pitarch was born on March 28, 2003. She is currently a fifth-year medical student at the University of Valencia. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to […]
© UNOCHA Many rural areas of Ukraine have been blasted by shelling and drone strikes. The country is also one of the most mined in the world, top UN aid officials warn.

Ukraine wakes to more violence as Russia’s invasion enters fifth year

This article is published in association with United Nations. The full-scale invasion of Ukraine by Russian troops on 24 February 2022 shattered the peaceful aspirations of an entire continent, but war must never be the new normal, UN General Assembly President Annalena Baerbock said on Tuesday. “Four years ago, people in Europe woke up in another […]
Fokah Wembe Darrell Dupray is a 4th-year medical student at Université des Montagnes, Bangangté Cameroon and a student leader within the Cameroon Medical Students’ Association (CAMSA).

From Local Barriers to Global Lessons: Practical Paths Toward Inclusive Healthcare

This article was exclusively written for The European Sting by Ms. Zainatun Nawwariyah is a fifth-year medical student at the Faculty of Medicine, University of North Sumatera, who is passionate about advancing medicine through research, advocacy, and service. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed […]
© UNICEF/Bullen Chol A grandmother takes care of her 17-month-old malnourished grandson in South Sudan.

World News in Brief: UN humanitarian chief visits South Sudan, shelter fire risks in Gaza, West Bank violence

This article is published in association with United Nations. The UN Emergency Relief Coordinator arrived in South Sudan on Friday to visit one of the most under-reported humanitarian crises in the world, as clashes between government and opposition forces continue in Jonglei state.  Tom Fletcher will focus on the deteriorating humanitarian situation in the world’s youngest country and escalating protection risks for both civilians and aid workers.  […]
Ukraine’s women at breaking point after four years of war as attacks on energy, healthcare continue – UN humanitarians

Ukraine’s women at breaking point after four years of war as attacks on energy, healthcare continue – UN humanitarians

This article is published in association with United Nations. Four years into Russia’s full-scale invasion, millions in Ukraine struggle to keep the lights on and heat their homes, with the crisis taking a particular toll on women, humanitarians warned on Friday. Freshly back from a visit to the country UN Women’s Chief of Humanitarian Action Sofia […]
Fears of ethnic cleansing in Gaza and the West Bank: UN rights report

Fears of ethnic cleansing in Gaza and the West Bank: UN rights report

This article is published in association with United Nations. Increased Israeli attacks and the forced transfer of Palestinians have sparked concern over ethnic cleansing in the Gaza Strip and the West Bank, the UN human rights office, OHCHR, said in a report issued on Thursday.  The report covers the period from 1 November 2024 to 31 October 2025 and is […]
Samaya Rahimova  is a public health student at the Azerbaijan Medical University and an active member of SCOPH at Azermeds

Inclusive Healthcare Fails When We Design for the “Average Patient”

This article was exclusively written for The European Sting by Ms. Samaya Rahimova , a public health student at the Azerbaijan Medical University and an active member of SCOPH at Azermeds. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com