COP26: What is the First Movers Coalition?

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Kate Whiting, Senior Writer, Formative Content


  • Half the low-carbon technologies the world needs to reach net zero by 2050 are still in development.
  • To accelerate their path to market, the World Economic Forum and John Kerry have launched the First Movers Coalition, with more than 30 members making purchasing commitments to drive demand.
  • It will operate across eight sectors, seven of which are responsible for more than a third of global carbon emissions.

Decarbonization technologies needed to reach net zero by 2050 could be widely available in the next decade, according to a new coalition of companies aiming to drive demand.

The First Movers Coalition, announced at COP26, is a partnership between the World Economic Forum and US Special Presidential Envoy for Climate John Kerry.

It’s a platform for companies to commit to buying zero-emission goods and services by 2030, to create demand for low-carbon technologies, make them cost-competitive and build the clean supply chains of the future.

Have you read?

The aim is for these commitments to be “significant enough” that industrial decarbonization technologies are commercially widespread within the next nine years.

Why does the First Movers Coalition need to create demand for clean tech?

Half the low-carbon technologies the world needs to reach net zero by 2050 – and limit warming to 1.5 degrees – are still in the early development or prototype stages, according to the International Energy Agency.

 Decarbonization technologies needed to reach net zero by 2050 could be widely available in the next decade, according to a new coalition of companies aiming to drive demand.  The First Movers Coalition, announced at COP26, is a partnership between the World Economic Forum and US Special Presidential Envoy for Climate John Kerry.  It’s a platform for companies to commit to buying zero-emission goods and services by 2030, to create demand for low-carbon technologies, make them cost-competitive and build the clean supply chains of the future.  The aim is for these commitments to be “significant enough” that industrial decarbonization technologies are commercially widespread within the next nine years.  Why does the First Movers Coalition need to create demand for clean tech?  Half the low-carbon technologies the world needs to reach net zero by 2050 - and limit warming to 1.5 degrees - are still in the early development or prototype stages, according to the International Energy Agency.
Image: IEA

In total, the new platform will operate across eight sectors, seven of which are responsible for more than a third of global carbon emissions, but do not have cost-competitive energy alternatives to fossil fuels.

These are: steel, cement, aluminium, chemicals, shipping, aviation and trucking.

It will cost less than 1% of global GDP for these seven industries to go carbon-free by 2050, according to the Energy Transitions Commission. While transitioning to a greener economy could create 24 million jobs, according to the International Labour Organization.

The eighth sector is direct air capture, which could help to reduce levels of carbon dioxide in the atmosphere, but needs greater investment in technological innovation to make it commercially viable.

Have you read?

In order for these technologies to make a difference by 2050, they must be ready to go by 2030.

“Technology has given us the tools to reduce our emissions and build a stronger and more inclusive economy of the future,” says Børge Brende, President of the World Economic Forum, calling on business leaders to join the coalition.

“For innovators and investors to play their part in tackling the climate crisis, they need clear market demand. The First Movers Coalition will leverage the collective purchasing power of leading companies and drive the need for these technologies.”

Which companies are in the First Movers Coalition and what have they committed to?

There are more than 30 founding members of the First Movers Coalition. They are all companies aiming to accelerate innovation through investment in solutions that are essential to achieving the Paris climate goals.

They have all made at least one purchasing commitment to the hard-to-abate phase 1 launch sectors, with the remaining sectors launching early next year:

Aviation

Members commit to use sustainable aviation fuels and propulsion technologies for air travel by 2030. Airlines and airfare and air freight purchasers will replace at least 5% of their conventional jet fuel demand with sustainable aviation fuels and/or propulsion technologies that reduce life-cycle emissions reductions by 85% or more, compared with conventional jet fuel and without any offsets.

Shipping

Members commit to use zero-emission fuels in new and retrofitted zero emission vehicles by 2030. Carriers also set a target that at least 5% of their deep-sea shipping will be powered by zero-emission fuels by 2030, enabled by ships capable of using zero-emission fuels. Cargo owners set a target that at least 10% of the volume of their goods shipped internationally will be on ships using zero-emission fuels by 2030, on the way to 100% by 2040.

Trucking

Members commit to purchase or contract zero-emission medium and heavy-duty vehicles by 2030. These can include battery or fuel-cell electric vehicles and also incorporate renewable sources of electricity and hydrogen for charging. Trucking owners and operators also set a target that at least 30% of their heavy-duty and 100% of their medium-duty truck purchases will be zero-emission trucks by 2030. Retailers & manufacturers set a target that they will require all of their trucking service providers to meet the trucking owners and operators’ commitment by 2030.

Steel

Members commit to purchasing volumes of near-zero emissions steel by 2030. The deployment of breakthrough iron and steelmaking technology is needed to deliver a net-zero steel sector with minimal residual emissions. These technologies include hydrogen direct reduction, carbon capture use and storage, and electrolysis-based production processes. Steel purchasers set a target that at least 10% of their annual steel procurement volumes by 2030 meet or exceed the First Movers Coalition definition for ‘breakthrough steel’.

These commitments were made in consultation with technical experts from public, private and civil sectors and in partnership with these existing initiatives: Getting to Zero Coalition (shipping); Climate Group (steel); Clean Skies for Tomorrow (aviation); Road Freight Zero (trucking).


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

This article is brought to you in association with the European Commission.

Commission seeks feedback on commitments offered by Sanofi over possible anticompetitive conduct regarding the promotion of a flu vaccine for vulnerable patients

This article is brought to you in association with the European Commission. The European Commission invites comments on commitments offered by Sanofi to address competition concerns regarding a communication campaign that has possibly disparaged the only rival flu vaccine recommended for vulnerable patients with risk factors. The Commission’s investigation Sanofi, headquartered in France, is a multinational […]
This article is published in association with United Nations.

US-Iran war: Renewed attacks in Strait of Hormuz prompts another global energy alert

This article is published in association with United Nations. Renewed attacks on shipping in the Strait of Hormuz unsettled energy markets on Wednesday and prompted calls from the UN maritime agency, IMO, for “maximum restraint and de-escalation”. Amid reports that three merchant vessels were hit along with Iranian targets, IMO Secretary-General Arsenio Dominguez condemned “reckless attacks” […]
This article is published in association with United Nations.

When AI hurts people, who’s to blame? Global experts grapple with accountability

This article is published in association with United Nations. Who is legally responsible when Artificial Intelligence causes harm? The issue took centre stage on Tuesday – day two of the first ever UN summit on AI governance, where leading experts warned of mounting evidence of human rights violations linked to the revolutionary technology. “Across 11 Global […]
UN News Humanitarian conditions in the Gaza Strip remain dire, with families in urgent need of shelter, healthcare and food.

Occupied Palestinian Territory: Aid restrictions in Gaza, ‘senseless’ infant deaths in the West Bank

This article is published in association with United Nations. Ongoing restrictions and closures of border crossings continue to hamper delivery of critical supplies into the Gaza Strip, amid mounting concern for children there and in the West Bank, the United Nations said on Monday.  UN teams in Gaza continued to collect food and fuel from the Kerem […]
About the author Sadia Khalid is a Scientist-Physician (MBBS, MD) at Tallinn University of Technology. She is driven by a commitment to advance public health and scientific understanding. With research interests spanning molecular medicine, infectious diseases, bacteriology, hepatology, and gastroenterology, she aims to contribute meaningful, evidence-based insights that support health, safety, and community awareness.

Heat, Flood, Fire: The Climate Crisis and the Body

This article was exclusively written for The European Sting by Ms. Sadia Khalid, a Scientist-Physician (MBBS, MD) at Tallinn University of Technologye. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer and do not necessarily reflect IFMSA’s view on […]
UN Ukraine The aftermath of a Russian missile and drone attack on Kyiv in May 2026.

Civilian dangers multiply as drones transform Ukraine’s battlefield

This article is published in association with United Nations. As drones reshape the battlefield in Ukraine, they are also creating new and increasingly complex dangers for civilians, threatening recovery efforts, agriculture and global food security long after the fighting ends. “The battlespace has become a lot deeper, a lot wider and a lot more lethal,” Paul […]
© WHO/PAHO PAHO has mobilised emergency health supplies from its Strategic Reserve in Panama following the earthquakes that struck the country on 24 June.

Venezuela’s earthquake-hit hospitals pushed to the brink as disease risk grows

This article is published in association with United Nations. A week after earthquakes tore through northern Venezuela, hospitals in La Guaira are buckling under the weight of the disaster – and the risk of disease outbreaks in shelters is rising fast. An assessment by the UN-backed Pan American Health Organization (PAHO) found that all eight health […]
Venezuela earthquake disaster: needs ‘skyrocketing’, say relief agencies

Venezuela earthquake disaster: needs ‘skyrocketing’, say relief agencies

This article is published in association with United Nations. In Venezuela, a rescue operation in La Guaira has succeeded in getting a toddler out alive from under the rubble, six days since the double-earthquake disaster. The miraculous story of the three-year-old’s rescue in the worst-hit northern region came as tens of thousands of people remained without […]
© WFP/Maxime Le Lijour Much of Gaza will need rebuilding after the war with Israel.

Despite record $100 million shortfall, Palestine relief agency still ‘a critical platform’ for Gaza recovery

This article is published in association with United Nations. The UN agency serving 5.9 million Palestine refugees, UNRWA, continues to strive to deliver on its mandate while facing an unprecedented $100 million budget shortfall, a gap it hopes to narrow during Tuesday’s pledging conference at UN Headquarters. Operating primarily on voluntary donations since its inception in the […]
© UNOCHA Sloviansk in eastern Ukraine has been regularly attacked with aerial bombs and drones.

UN details humanitarian toll of strikes on Ukrainian power industry

This article is published in association with United Nations. Missile and drone attacks killed at least a dozen civilians in Russia and Ukraine over the weekend as both countries continue to launch long-range drone strikes. Tweet URL Ukrainian authorities reported eight civilians killed and 35 others wounded in Russian attacks on the city of Dnipro on […]
Photo credit: Luis Garcia The UN System is present in La Guaira, the region most severely affected by the devastating twin earthquakes that struck Venezuela.

Venezuela earthquakes leave 680,000 children in need of assistance: UNICEF

This article is published in association with United Nations. Some 680,000 children are among the 1.8 million people in need of humanitarian assistance following the earthquakes that struck Venezuela on 24 June, the UN child rights agency UNICEF reported on Sunday as rescue efforts continue. Damage to hospitals, schools, and water systems is exacerbating the situation for affected families, […]
This article is published in association with United Nations.

Europe heatwave breaks records as UN agencies ramp up health warnings

This article is published in association with United Nations. Climate and Environment As a record-breaking heatwave grips large parts of Europe, the World Meteorological Organization (WMO), national weather services and partners are mobilising heat-health action plans for millions of people facing dangerous temperatures.  The extreme heat is also impacting economic activities, infrastructure, agriculture and ecosystems, the UN weather […]
© Unsplash/Angus Gray Ship transits through the Strait of Hormuz have dropped by over 90 per cent since the crisis escalated in late February 2026.

Stranded Hormuz seafarers begin mass evacuation operation

This article is published in association with United Nations. As the UN International Maritime Organization (IMO) released more details of its plan to evacuate more than 11,000 seafarers stranded in the Strait of Hormuz, one mariner caught up in the emergency has described the ever-present fear of coming under attack. “You don’t know when the war […]
© Unsplash/Angus Gray Ship transits through the Strait of Hormuz have dropped by over 90 per cent since the crisis escalated in late February 2026.

World News in Brief: UN launches Hormuz evacuation plan, UNICEF youth champion killed in Gaza, Lebanon ceasefire ‘largely holding’

This article is published in association with United Nations. The International Maritime Organization (IMO) will begin implementing an evacuation plan for more than 11,000 seafarers stranded in the Strait of Hormuz, the UN agency announced on Tuesday. The development follows months of hardship and distress for thousands of innocent seafarers and comes on the heels of […]
© Unsplash/Michu Đăng Quang The emissions from electricity or gasoline that power air conditioners contribute to global warming. "It's time to come clean" and do more to promote renewable energy, the UN Secretary-General told the London Climate Action Week.

Climate crisis: UN chief lays out solutions blueprint for clean energy transition

This article is published in association with United Nations. As a deadly heatwave continued to grip Europe on Tuesday, UN Secretary-General António Guterres issued an impassioned appeal for more ambitious global action on climate change caused by fossil fuels, to prevent irreversible damage. In a major keynote speech at London Climate Action Week, the UN chief […]

Libya’s political process regains momentum, but window for action is narrowing, UN envoy warns

This article is published in association with United Nations. Libya has been mired in political dysfunction since the collapse of Muammar Gaddafi’s regime in 2011, which shattered State institutions and triggered recurring struggles over legitimacy and power.  The country’s current stalemate pits the UN-recognised Government of National Unity in the capital Tripoli against eastern-based authorities backed […]
© UNICEF Chad hosts refugees from conflicts in neighbouring Sudan, the Central African Republic and Cameroon.

World Refugee Day: UN calls for renewed commitment and solidarity

This article is published in association with United Nations. The UN High Commissioner for Refugees has called on the international community to strengthen support for the nearly 42 million people worldwide who have fled their home countries to escape conflict, violence or persecution. Barham Salih highlighted the contributions refugees make to their host communities as workers, students, neighbours, […]
© WFP/Htet Oo Linn Families in Myanmar have been hit hard by rising prices, with the most vulnerable struggling to meet their daily needs.

US makes $1 billion contribution to UN child rights and food agencies

This article is published in association with United Nations. Two United Nations agencies have together welcomed more than $1 billion in assistance from the United States to support their operations targeting millions of children and hungry families in more than 40 countries. This week the US State Department announced a more than $800 million contribution to the […]
© UNICEF/Oleksii Filippov A bouquet of flowers and soft toys placed near the site of a missile strike, left in memory of the children killed in the early morning attack in Kyiv, Ukraine, on 24 April 2025.

‘Darkest chapter’: Record child violations in 2025, with national forces leading the way

This article is published in association with United Nations. For the first time, soldiers and Government forces were responsible for more grave violations against children in armed conflict than non-State armed groups – and 2025 set a grim new record for the total number of child victims.  The findings come in the annual UN report on Children and Armed […]

Trackbacks

  1. […] The Methane Pledge, Glasgow Leaders Declaration on Forests and Land Use, The Glasgow Breaktrough Agenda, The Mission Innovation, The Net Zero Carbon Buildings Commitment, The Green Grids Initiative, The First Movers Coalition och såklart den kanske mäktigaste, om det händer fullt ut: GFANZ initiativ där man samlar ihop rådighet över kolossala 130 tusen miljarder dollar (!) och lovar att till 2050 ha satt dessa pengar i linje med 1.5-gradersmålet. […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com