Here’s how private investors can turn plastic into gold

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Rob Kaplan, Chief Executive Officer, Circulate Capital


  • A lack of capital is a significant barrier to creating a profitable plastics recycling market in emerging economies.
  • But attractive returns are there for the taking – while tackling plastic pollution at the same time.
  • Here’s how financial institutions can accelerate the creation of this marketplace.
  • One of the greatest impediments to our ability to transition to a circular economy for plastics in emerging markets is a dearth of private investment capital. While investment in the recycling and circular economy space is occurring, particularly in the South and Southeast Asia regions, the flows of capital are neither large enough nor sufficiently consistent to scale solutions.

    Meanwhile the plastic pollution crisis persists. Despite progress on several fronts, only 9% of all plastic waste ever generated has been recycled, and the flow of plastics into rivers, oceans and other natural ecosystems is expected to triple by 2040 without drastic action.

    To-date, much of the capital behind solutions is strategic (it’s put up by plastics supply chain actors, for example), concessionary in nature (from international development institutions), or from highly focused impact investors and philanthropic funders. Conspicuously absent are mainstream financial institutions— broadly comprising financial intermediaries, asset managers and trading venues— seeking a commercial rate of return. This is despite solid evidence that emerging markets offer a significant opportunity for achieving (a) the largest impact on plastic waste mismanagement and (b) an attractive risk-adjusted return.

    Financial institutions can participate in accelerating the development of a recycling and circular economy marketplace and, in turn, unlock opportunities for new investment. There are already a number of actors proving the investability of circular plastics models in emerging markets, who are referenced where possible in the hopes of spurring more financial institutions into action.

    These observations are based on a recent white paper Circulate Capital developed in collaboration with the World Economic Forum’s Global Plastic Action Partnership.

    Build a more ‘investible’ circular economy

    Negative perceptions of recycling and the circular economy in emerging markets persist, particularly when it comes to the lack of a track record for investment and a landscape dominated by small deals. Financial institutions can take two key steps to help counter this view:

    1. Creating track records for new investments. Financial institutions can consider prioritizing capital flows to recycling and circular economy markets and supply chain verticals where more track records already exist. For example, Circulate Capital Ocean Fund, representing $106 million in committed capital from the plastics supply chain – including leading companies such as PepsiCo, Coca-Cola, Danone, Dow, Procter & Gamble, Chanel, Unilever and CP Chem – for investment in South and Southeast Asia, is committed to disclosing its financial and impact returns.

    Financial institutions can also promote disclosure of financial performance and impact on plastic waste at the company and project levels as part of a broader sustainability discussion. For instance, through the creation of investment indices, underwriting capital raisings, or extending loans that incorporate metrics related to plastics circularity.

    2. Building stronger pipelines. Financial institutions can look to deploy capital via venture capital/private equity deals, funds or other vehicles that aggregate and channel capital to recycling and circular economy. For example, Morova’s Althelia Sustainable Ocean Fund, a $132 million vehicle focused on the circular economy and other ocean-related business models, has invested $2 million in India in an effort that seeks to transform informal sector actors into ‘waste-preneurs.’ The German development bank KFW, the European Investment Bank, together with French insurers BNP Paribas Cardif and Garance, are all investors in Althelia Sustainable Ocean Fund.

    Financial institutions can also explore innovative investor partnerships across the financing spectrum that encourage and facilitate acceptance of greater risk. For example, the Asian Development Bank has recently launched a Clean and Sustainable Ocean Partnership with the European Investment Bank in the Indo-Pacific region; this provides technical assistance and advisory support to help entities get sustainable blue economy and clean oceans projects off the ground.

    Do more to address volatility

    During a transition from a linear to circular economy, downstream (waste management and recycling) investments must contend with dynamic commodities markets influenced by a) historically high price volatility and b) supply-demand disconnect. Financial institutions have a great deal of recourse in terms of mitigating these fluctuations:

    1. Creating financial instruments (such as futures, options, insurance-like vehicles) to manage absolute and relative price risk in connection with recycled plastics and provide liquidity to resulting exchange-based contracts.

    2. Underwriting or investing in issuances, or extending loans, where the use of proceeds concerns long-term supply or demand contracts, and annual reporting is required on their application. For example, PepsiCo’s U$1 billion, 30-year inaugural green bond in October 2019 included sustainable plastics and packaging purchases and investments as eligible projects within its use of proceeds.

    3. Advising on, underwriting, or investing in new recycled plastics spot market trading venues (that is, similar to agricultural physical commodity markets) or platforms that encourage price discovery and product standardization (for example by polymer type, quality and quantity).

    Drive capital toward more early-stage innovations

    Two of the biggest obstacles to creating more innovation are a) early-stage technologies are concentrated in developed markets, lacking capital, and risky to transfer to emerging markets; and b) applying such innovations in emerging markets carries additional risks, including legal/regulatory, management expertise and workforce, and supply chain risks.

    To address these issues, financial institutions can deploy capital at scale by investing in and/or underwriting via early-stage innovation funds, such as Sky Ocean Ventures Fund, with $25 million deployed to new technologies, materials, and business models, and companies, such as RWDC Industries (a Singapore-registered/US-located facility), a PHA-based biomaterials producer which raised $133 million in Series B funds in May 2020. Plastic

    What is the World Economic Forum doing about plastic pollution?

    More than 90% of plastic is never recycled, and a whopping 8 million metric tons of plastic waste are dumped into the oceans annually. At this rate, there will be more plastic than fish in the world’s oceans by 2050.

    The Global Plastic Action Partnership (GPAP) is a collaboration between businesses, international donors, national and local governments, community groups and world-class experts seeking meaningful actions to beat plastic pollution.

    In Ghana, for example, GPAP is working with technology giant SAP to create a group of more than 2,000 waste pickers and measuring the quantities and types of plastic that they collect. This data is then analysed alongside the prices that are paid throughout the value chain by buyers in Ghana and internationally.

    It aims to show how businesses, communities and governments can redesign the global “take-make-dispose” economy as a circular one in which products and materials are redesigned, recovered and reused to reduce environmental impacts.

    Read more in our impact story.

    The good news for financial institutions is that there is an enormous opportunity to invest in recycling and circular economy solutions in ways that meet their risk / return preferences while simultaneously unlocking capital flows to accelerate growth in the space. Further, as we start to understand the linkages between investing in the circular plastics value chain and climate change outcomes, recycling and circular economy investments must become part of the consideration set for climate-oriented investors. The case for institutional capital to step up has never been stronger, and we need financial institutions to begin allocating their capital to recycling and circular economy in the fight against plastic pollution if we want to stem the tide. Now is the time to invest.


    Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

    Subscribe to get the latest posts sent to your email.

    Interesting reads

    © Unsplash/Planet Volumes A computer-generated image shows the Strait of Hormuz.

    Uncertainty continues over safety in the Strait of Hormuz

    This article is published in association with United Nations. Amid claims and counter-claims of strikes and confrontations in the crucial Strait of Hormuz between Iran and the United States, UN maritime officials continue to urge vessels to exercise “maximum caution”. “We are aware of the reports but do not have further details. We continue to urge […]
    © ADB/Ariel Javellana Women farmers in India sell wheat grain and buy fertilizer with the proceeds.

    Middle East crisis puts aid, food, fuel further out of reach for millions already struggling – UN agencies

    This article is published in association with United Nations. As the Middle East crisis continues the humanitarian fallout is worsening, with aid route disruptions and food and fuel price hikes wrecking the lives and the rights of the most vulnerable people worldwide, UN agencies warned on Friday. Heightened insecurity and instability around key Gulf routes, including […]
    © Unsplash/Angus Gray Ship transits through the Strait of Hormuz have dropped by over 90 per cent since the crisis escalated in late February 2026.

    Hormuz crisis strangling global economy, Guterres warns, demanding solutions to end stalemate

    This article is published in association with United Nations. The escalating crisis in the Strait of Hormuz could push tens of millions into poverty, trigger a surge in global hunger and even tip the world towards recession, the UN Secretary-General warned on Thursday. António Guterres decried the restrictions on free passage through the crucial chokepoint which […]
    This article is published in association with United Nations.

    AI in advertising risks fuelling information crisis, UN warns

    This article is published in association with United Nations. With spending on advertising topping $1 trillion a year worldwide, the United Nations on Wednesday highlighted the untapped power of major brands to shape the future of Artificial Intelligence, warning that a failure to act could deepen a global information integrity crisis. In a new brief titled […]
    This article is published in association with United Nations.

    2015 nuclear deal ‘no basis’ for any new agreement with Iran

    This article is published in association with United Nations. The 2015 nuclear accord with Iran cannot be the starting point for a new agreement with the country, the head of the International Atomic Energy Agency (IAEA) said on Wednesday in New York.  Rafael Mariano Grossi was speaking during a press conference at UN Headquarters held on […]
    Credit:Unsplash)

    From Hormuz to Lebanon, crisis reverberates through trade routes, upending humanitarian networks

    © WHO/Hanan Balkhy In Gaza displaced families are living in overcrowded tents and makeshift shelters, surrounded by waste and debris, with limited access to safe water and sanitation services. This article is published in association with United Nations. Disruptions in the Strait of Hormuz continue to send shockwaves through global food systems, the UN Food and Agriculture […]
    © UNICEF/Mohamed Zakaria A displacement centre in El Fasher, North Darfur (file).

    World News in Brief: Sudan drone attacks condemned, South Sudan violence, airstrikes in Ukraine, South Africa Freedom Day

    This article is published in association with United Nations. The United Nations has condemned two recent drone attacks in Sudan, one of which left seven dead, Spokesperson Stéphane Dujarric said on Monday during his regular media briefing in New York. An aid truck from the UN refugee agency (UNHCR) that was carrying emergency shelter kits came under attack by […]
    © IMO/Cihancan Tunay A ship makes its way across an ocean.

    Chokepoints and conflict: How the Hormuz crisis is exposing global shipping vulnerabilities

    This article is published in association with United Nations. The blockading of ships in the Strait of Hormuz as a result of the conflict between the United States and Iran has demonstrated how ships and seafarers have become “leverage in geopolitical disputes,” according to the head of the UN’s International Maritime Organization (IMO). Since conflict began […]
    Middle East war: After oil and gas, concerns grow over minerals crunch

    Middle East war: After oil and gas, concerns grow over minerals crunch

    This article is published in association with United Nations. The shipping crisis in the Strait of Hormuz caused by war in the Middle East has exposed a new threat: a looming shortage of strategic minerals that drive economies all over the world – and a race by countries to obtain them. Until war erupted on 28 […]
    This article is published in association with United Nations.

    Ceasefire extension offers diplomatic opening, but tensions persist in Strait of Hormuz

    This article is published in association with United Nations. The United States’ decision to extend a fragile ceasefire with Iran has kept a narrow window open for diplomacy, but fresh security incidents in the Strait of Hormuz on Wednesday underscore the volatility of the situation and the risks to global shipping and regional stability. The UN […]
    UN News Moreira da Silva (right), Executive Director of UNOPS on a visit to the Gaza Strip.

    Strait of Hormuz: With hunger looming, life-saving fertiliser shipments cannot wait, head of UN task force says

    This article is published in association with United Nations. As the Persian Gulf crisis continues, time is ticking for farmers who rely on fertilizer shipped via the Strait of Hormuz – and millions worldwide who depend on their crops, particularly in vulnerable countries such as war-torn Sudan.  In normal times, one third of global fertiliser trade […]
    UN News A popular market in Khan Younis, southern Gaza Strip.

    Economic collapse pushes highly educated Gazans into the ‘survival economy’

    This article is published in association with United Nations. Young Palestinians in Gaza with university-level educations are setting aside dreams of putting their hard-won skills into practice and doing whatever they can to survive.  Abdullah al-Khawaja, an electrical engineering graduate displaced from Rafah to Khan Younis, now stands behind a small spice stall, having lost the […]
    MONUSCO/Didier Vignon Dossou-Gbakon MONUSCO peacekeepers protect civilians in Ituri, eastern DRC.

    World News in Brief: AI diagnostics, humanitarian deal for DR Congo, rights abuse allegations in Belarus, Ukraine children bear heaviest burden

    This article is published in association with United Nations. New data shows that nearly three in four countries in Europe now use Artificial Intelligence in their health services to make a diagnosis. According to the UN World Health Organization (WHO) joint report with the European Union, 74% of countries in the bloc use AI tools in medical […]
    © WFP The conflict in the Middle East is impacting the cost of food in many parts of the world.

    Time running out on development goals as finance dries up, UN warns

    This article is published in association with United Nations. Rising conflicts, the climate crisis and shrinking development finance are putting growing pressure on the poorest and most vulnerable countries – pushing development goals further off track. The warning comes in the Financing for Sustainable Development Report 2026 (FSDR), a new UN report launched on Monday, which finds […]
    Ukraine’s women at breaking point after four years of war as attacks on energy, healthcare continue – UN humanitarians

    World News in Brief: Myanmar amnesty, rising needs in Afghanistan, another power loss at Ukraine nuclear plant

    This article is published in association with United Nations. Authorities in Myanmar released the country’s ousted president from prison on Friday, along with some 4,000 other people, as part of an amnesty to mark the traditional New Year festival. President Win Myint had been in jail since February 2021 when the military overthrew Myanmar’s democratically elected […]
    UN Photo/Eskinder Debebe Siobhán Mullally, Special Rapporteur on Trafficking in Persons, especially women and children, one of the UN independent human rights experts calling for more accountability for the alleged trafficking victims in the Epstein files.

    The Epstein files: Rights experts demand accountability, call for probe into trafficking allegations

    This article is published in association with United Nations. UN independent human rights experts called on Thursday for justice and accountability for young women and girls who were trafficked systematically as part of allegations contained in the so-called Epstein files. The Human Rights Council-appointed experts also issued a general warning over the “continuing violence of patriarchal power systems” revealed […]
    © World Bank A ship offloads its cargo at the port in Nuku'alofa, Tonga.

    Middle East conflict chokes end of supply chain as lights go out in the Pacific

    This article is published in association with United Nations. For Pacific Island countries, the Middle East crisis is not a distant geopolitical event. It is already showing up in higher fuel prices, electricity uncertainty and fears that communities sitting at the far end of global supply chains could be pushed into deeper economic insecurity. “We are […]
    © UNICEF/Fouad Choufany The Basta neighbourhood in Beirut, Lebanon, lies in ruins.

    ‘Time for diplomacy over escalation’ in Middle East war: Guterres

    This article is published in association with United Nations. As the war in the Middle East continues, the United Nations Secretary-General issued a passionate call for “serious negotiations” between the US and Iran to resume, warning that respect for international law “is being trampled” underfoot.  Addressing journalists at UN Headquarters in New York outside the Security […]
    © IFAD/GMB Akash Prolonged disruptions to fuel and natural gas supplies could affect the global availability of fertilizers and impact crop yields. (file photo)

    ‘Clock is ticking’: Hormuz disruption raises fears of global food crisis

    This article is published in association with United Nations. The clock is ticking for global food systems as disruptions in the Strait of Hormuz threaten to choke off the flow of fuel and crucial fertilizers needed for the next planting season – also raising the risk of higher food prices and a new wave of inflation.  […]

    Why don't you drop your comment here?

    Go back up

    Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com