Supply chains are on the cusp of a data-fed revolution. Here’s how businesses can succeed.

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Rob Handfield, Bank of America University Distinguished Professor of Supply Chain Management , North Carolina State University Poole College of Management & Tom Linton, Chief Procurement and Supply Chain Officer, Flextronics


  • Supply chains are about to face great changes through automation.
  • It will require managers to hand over the autonomy of decision making to machines.
  • Business strategies will come to reply on predictions based on the flows of world events, global supply chains and smart technologies.

Images of the Ever Given containership blocking the Suez canal caused another bout of global handwringing over supply chain risks in March this year. It’s been a frequent occupation during COVID, in fact, and yet most people only have a vague notion of how supply chains operate.

Often the impression is that significant technology lies behind supply chain provision. However, if one looks behind the curtain at transportation providers, there really isn’t as much there as you think (somewhat like the Wizard of Oz!).

Most of the activity that occurs behind the scenes at all stages of the supply chain involves human activity, processing transactions on screens and Excel sheets. Today, there are few efficiencies to wring out of the four walls of manufacturing plants, but massive white space opportunities in the global supply chain.

The next era of change will make supply chains as efficient as manufacturing plants are today, through automation that relies on data streams from smart technologies.

This change depends on the notion of FLOW, which is at the heart of the supply chain revolution underway. It involves the cognitive integration of end-to-end supply chains drawing on AI and machine learning.

Supply chains in flow

The movement towards digital supply chains will require managers to be bold and willing to take risks by handing over the autonomy of decision making to machines. Removing humans of this responsibility represents a major leap in culture.

For example, suppose there is an increase in the lead time required to order and ship a part from a supplier. Normally, a human planner would increase the minimum order quantity in the planning system manually. But doing so requires that individual to first recognise that a change in lead-time has occurred and get approval for the decision, before entering it manually into the planning system.

A machine, by contrast, would perform all of these tasks instantly, based on sensing changes monitored in the supply chain. A machine would also be able to link increases in a finished goods inventory to planned reductions in incoming raw material inventory for a product line, in order to optimise working capital holdings.

The advance of third-party logistics: two mutually reinforcing trends – the diversification of the range of services that are outsourced and the integration of these services under end-to-end supply chain control Image: ‘Mapping TradeTech: Trade in the Fourth Industrial Revolution’, Insight Report, December 2020

The fundamental theme behind our upcoming book, titled the same – Flow – is that global trade can be viewed in the context of flows over time, building on the concepts of thermodynamics in the field of physics. If events and materials flow, it also means they can be predicted – and this is an essential point for managers.

The ability to predict: a major gain

Business strategies will rely more on predictions based on the flows of world events, global supply chains, and data exchanged smart technologies. Those companies that build algorithms to interpret these data flows will have the greatest potential to eliminate waste. The reduction in working capital through improved supply chain flows will be massive and will create a major leap in global productivity.

Leveraging advanced knowledge and smart technologies to filter data into a concise area of focus are a game changer.—Tom Linton

The massive business disruptions in healthcare and industrial supply chains brought about by COVID have accelerated the need to be more predictive in order to pre-emptively predict and influence supply chain performance. Machine-learning-powered algorithms now predict (1) which suppliers will deliver late; (2) when pricing will go up or down; and (3) when lead times for raw materials will change.

Welcome, predictive analytics

Companies will be able to exploit the tremendous amount of data from their transactional systems, and combine it with data from other supply chain intelligence systems and real-time news feeds to get directional indicators of which areas of their supply chain are most vulnerable to reduced performance.

A single large company’s supply chain can be incredibly complex, spanning thousands of suppliers and tens of thousands of parts moving across more than 100 countries worldwide. Leveraging advanced knowledge and smart technologies to filter data into a concise area of focus are a game changer.

We predict that, eventually, machines will automatically generate orders up and down the supply chain. They will do so based on an ongoing stream of new events, adjusting and accommodating to these shifts and notifying buyers and sellers on how to adjust production and shipment schedules accordingly.

The future is here

Estimates vary, but ballpark figures of how much pandemic-provoked disruptions have cost global economies are all in the trillions of dollars. Most enterprises found themselves behind the curve, reacting to border closures and at the mercy of supply disruptions due to stay-at-home orders. They have started looking at AI to automate their supply-chain planning in response.

Humans will still be very much “in the loop”, but a new set of analytical skills and decision-making based on incoming data will be required.—Rob Handfield

In fact, companies are adopting predictive analytics in a big way, based on the painful experience of having financial performance decimated by suppliers missing or delaying shipments, raw material prices increasing and lead times going up.

Convoy is a technology that works with truckers carrying freight. More than 80% of trucks on the road today are independent – and most of them are operating half full. This is because they travel on one leg of a route to deliver a shipment, and often return back the other way with an empty truck.

Technologies such as Convoy provide drivers with a menu of pick-up options to choose from, based on where they are located (much like Uber does with drivers). This automated feature will allow truck drivers to pick loads that are the most profitable and that suit their scheduling preferences, optimising the flow of materials in the supply chain based on updated price quotes, capacity and scheduling of vehicles.

The Forum’s recent TradeTech report explores in more depth how AI, IoT and other emerging technologies are helping increase supply-chain visibility and coordination.

As our planning systems collect more information about real-time events, updates to the system will become more frequent, allowing continuous adjustment in supply chain responses. Humans will still be very much “in the loop”, but a new set of analytical skills and decision-making based on incoming data will be required.

The new level of automation and smart sensing in supply chains will allow flows to become more predictable. Smoother flows will be the antidote to an increasingly bumpy, or uncertain, world.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

This article is published in association with United Nations.l student with a strong interest in research and global health.

COP31: Energy transition takes centre stage as countries map path beyond fossil fuels

This article is published in association with United Nations. The global energy transition took centre stage on the second day of COP31, as countries explored how to move away from fossil fuels, accelerate clean energy and overcome financial and infrastructure barriers standing in the way. Today at COP31 Energy and Transport Day at COP31 got […]
UN News Two children stand in a rain-soaked tent in Deir al-Balah, Gaza.

Children among the dead as heavy rains flood tents and shelters in Gaza

This article is published in association with United Nations. An infant reportedly drowned and five Gazans were killed – including three children – when a sand dune collapsed on their tents as the first heavy rains swept across the enclave at the weekend, according to the UN aid coordination office (OCHA). Thousands of families lost […]
© EducAid “Before [this], the difference was huge – I used to carry Anas, and he had to crawl on his hands,” said Anas’s mother.

‘For the first time I have my own chair’: Gaza siblings find new freedom

This article is published in association with United Nations. In Gaza, 10-year-old Anas is one of three siblings born without legs and with only two fingers on each of their hands. They struggle to move around and perform daily activities like eating and writing independently. With funding from the UN’s aid coordination office (OCHA), and […]
© UNICEF A child looks out from a makeshift shelter in Rafah, in the south of the Gaza Strip.

Gunfire damages tents at Rafah displacement site in Gaza, as aid teams prepare for winter storms

This article is published in association with United Nations. Gunfire hit and damaged multiple tents at a displacement site in Gaza’s northern Rafah region on Tuesday, reportedly causing injuries and forcing a humanitarian partner to leave the area, the UN aid coordination office (OCHA) has said. The NGO had been working on flood control ahead […]
© UNIFIL UNIFIL remains a critical stabilising factor in south Lebanon..

UN peacekeeping chief warns of ‘security vacuum’ as Blue Helmets leave Lebanon and Western Sahara

© UNIFIL UNIFIL remains a critical stabilising factor in south Lebanon.. This article is published in association with United Nations. The UN’s peacekeeping chief warned on Wednesday that the withdrawal of “Blue Helmets” from Lebanon and Western Sahara risks leaving a dangerous security vacuum, while the Security Council remains divided over what, if anything, should […]
© IOM/Haithm Abdulbaqi Young people in Yemen play football on a sandy pitch.

15 years of ‘almost no progress’ in getting young people moving: WHO

This article is published in association with United Nations. One in four adolescents worldwide reported not getting at least 60 minutes of physical activity on any day in the previous week, according to new global estimates released by the World Health Organization (WHO) on Wednesday. That amounts to some 240 million young people aged 11 […]
© UNICEF/Sultan Mahmu A mother and daughter wade through floodwaters in Feni, southeastern Bangladesh.

COP31 explained: What’s at stake at this year’s UN climate summit?

This article is published in association with United Nations. The world has more tools than ever to tackle climate change, yet millions remain unable to benefit from them. As clean energy technologies advance faster than ever, the challenge facing countries at COP31 is no longer just finding solutions – but making sure everyone can afford […]
© UNICEF/Christina Pashkina A school in Chuhuiv, Ukraine, lies in ruins after being hit by a missile.

Air raid alerts and attacks on schools: the devastating face of education in Ukraine

This article is published in association with United Nations. Ukraine has sustained almost 2,000 attacks on education since the full-scale Russian invasion in 2022, with some 270 this year alone, the UN Children’s Fund (UNICEF) said on Tuesday, a day after a strike at a school being used to distribute aid. Tweet URL Since the […]
© UNICEF/Oleksii Filippov People walk past a war-damaged building in Ukraine.

Ukraine: WFP provides hot meals to Oleshky evacuees as UN pushes to restore power before winter

This article is published in association with United Nations. The UN World Food Programme (WFP) is providing emergency food assistance to more than 400 people who were able to leave the Russian-occupied city of Oleshky, in Ukraine’s Kherson region, during a brief local ceasefire. Many arrived in worrying condition at medical facilities in Kyiv on […]

COP17: Nations chart ‘Yerevan Pathway’ to speed up action for nature

This article is published in association with United Nations. At the halfway mark to 2030, countries meeting in Armenia have agreed a roadmap to accelerate action for nature, after a global review found the world off track to meet its biodiversity targets. Agreement was formalised through the Yerevan Pathway as the UN Biodiversity Conference (COP17) […]
This article is published in association with United Nations.

AI is changing the way we think. The question is whether we’ll notice in time

This article is published in association with United Nations. Artificial intelligence promises to make life easier. With a few keystrokes, it can write emails, summarize reports, generate ideas and answer complex questions in seconds. For many people, it feels like a technological leap on par with the arrival of the internet itself. But according to […]
© NYCDDC Flood defences are built on the east side of Manhattan Island by the East River in New York City.

Higher Ground: How New York is raising a park to hold back the sea

This article is published in association with United Nations. On 29 October 2012, Hurricane Sandy slammed into New York City, unleashing a devastating storm surge that flooded homes, subways and tunnels, knocked out power and sparked deadly fires. In just 48 hours, 44 people were killed, nearly two million New Yorkers lost power, and 6,500 […]
This article is brought to you in association with the European Commission.

World News in Brief: ‘No safe place in Ukraine’, IAEA calls for Iran nuclear inspections, Kenya hosts thousands of Ethiopians fleeing clashes

This article is published in association with United Nations. The UN refugee agency (UNHCR) on Tuesday urged continued international support for Ukraine’s population as Russian airstrikes intensify and humanitarian needs grow in advance of another bitterly cold winter. The “relentless” attacks are targeting critical energy infrastructure, leaving millions without heat and electricity, and limited access to […]
This article is published in association with United Nations.

Four in five domestic workers lack formal job protections, UN finds

This article is published in association with United Nations. An estimated 66.5 million domestic workers – representing more than four out of five domestic workers worldwide – were informally employed in 2025, a new report by the UN’s labour organisation has found. This makes them more than twice as likely as other employees to lack […]
© WFP/Mohamed Hinnawi An elderly woman in Al Saraya, Gaza, looks after young children after losing three sons, her husband, and home during the war.

Gaza: Families brace for fourth winter in tents as aid operations remain stymied

This article is published in association with United Nations. Families in Gaza are bracing for a fourth winter in tents and makeshift shelters as UN aid operations face mounting obstacles, with transport suspended on Tuesday due to Israel’s closure of the key Kerem Shalom crossing for election day. The UN project services agency in the […]

West Bank: Hebron crackdown displaces thousands, Türk warns of ethnic cleansing

This article is published in association with United Nations. Israel’s “aggressive operation” in the West Bank city of Hebron raises serious concerns of ethnic cleansing, UN human rights chief Volker Türk warned on Monday, as the number of Palestinians forced from their homes passed 3,000 on the eve of Israeli elections. The UN aid coordination […]
© UNICEF/Rawan Eleyan A mother and her children go through their belongings after a room in their home was burned in a settler attack in southern Hebron, West Bank. (July 2025)

West Bank: Guterres alarmed as Israel imposes sweeping closures after deadly Hebron attack

This article is published in association with United Nations. The UN said on Friday it was “extremely alarmed” by intensifying violence in the occupied West Bank, as Israel moved to seal off the territory following a deadly attack on its soldiers in Hebron. Two Israeli soldiers were killed and at least five injured when gunmen […]
This article is published in association with United Nations.

‘Connect the dots’ between street protests and global turmoil, urges Guterres

This article is published in association with United Nations. The international community must combat inequality and stop wars from expanding to ensure a safer world for all, the UN Secretary-General said on Thursday. Speaking to reporters in New York ahead of a visit to Egypt, António Guterres addressed growing public discontent in Europe and beyond, […]
© SOS Méditerranée/Anthony Jean Up to $500 million was paid in migrant smuggling fees on sea routes to Europe in 2025, according to new UN estimates.

Migrants paid up to $500 million in smuggling fees on European sea routes

This article is published in association with United Nations. The price tag for smuggling on European sea routes reached up to half a billion dollars last year, the UN Office on Drugs and Crime (UNODC) and the UN migration office, IOM, reported on Wednesday. Key points Almost half of migrants trying to get smuggled into […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com