Supply chains are on the cusp of a data-fed revolution. Here’s how businesses can succeed.

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Rob Handfield, Bank of America University Distinguished Professor of Supply Chain Management , North Carolina State University Poole College of Management & Tom Linton, Chief Procurement and Supply Chain Officer, Flextronics


  • Supply chains are about to face great changes through automation.
  • It will require managers to hand over the autonomy of decision making to machines.
  • Business strategies will come to reply on predictions based on the flows of world events, global supply chains and smart technologies.

Images of the Ever Given containership blocking the Suez canal caused another bout of global handwringing over supply chain risks in March this year. It’s been a frequent occupation during COVID, in fact, and yet most people only have a vague notion of how supply chains operate.

Often the impression is that significant technology lies behind supply chain provision. However, if one looks behind the curtain at transportation providers, there really isn’t as much there as you think (somewhat like the Wizard of Oz!).

Most of the activity that occurs behind the scenes at all stages of the supply chain involves human activity, processing transactions on screens and Excel sheets. Today, there are few efficiencies to wring out of the four walls of manufacturing plants, but massive white space opportunities in the global supply chain.

The next era of change will make supply chains as efficient as manufacturing plants are today, through automation that relies on data streams from smart technologies.

This change depends on the notion of FLOW, which is at the heart of the supply chain revolution underway. It involves the cognitive integration of end-to-end supply chains drawing on AI and machine learning.

Supply chains in flow

The movement towards digital supply chains will require managers to be bold and willing to take risks by handing over the autonomy of decision making to machines. Removing humans of this responsibility represents a major leap in culture.

For example, suppose there is an increase in the lead time required to order and ship a part from a supplier. Normally, a human planner would increase the minimum order quantity in the planning system manually. But doing so requires that individual to first recognise that a change in lead-time has occurred and get approval for the decision, before entering it manually into the planning system.

A machine, by contrast, would perform all of these tasks instantly, based on sensing changes monitored in the supply chain. A machine would also be able to link increases in a finished goods inventory to planned reductions in incoming raw material inventory for a product line, in order to optimise working capital holdings.

The advance of third-party logistics: two mutually reinforcing trends – the diversification of the range of services that are outsourced and the integration of these services under end-to-end supply chain control Image: ‘Mapping TradeTech: Trade in the Fourth Industrial Revolution’, Insight Report, December 2020

The fundamental theme behind our upcoming book, titled the same – Flow – is that global trade can be viewed in the context of flows over time, building on the concepts of thermodynamics in the field of physics. If events and materials flow, it also means they can be predicted – and this is an essential point for managers.

The ability to predict: a major gain

Business strategies will rely more on predictions based on the flows of world events, global supply chains, and data exchanged smart technologies. Those companies that build algorithms to interpret these data flows will have the greatest potential to eliminate waste. The reduction in working capital through improved supply chain flows will be massive and will create a major leap in global productivity.

Leveraging advanced knowledge and smart technologies to filter data into a concise area of focus are a game changer.—Tom Linton

The massive business disruptions in healthcare and industrial supply chains brought about by COVID have accelerated the need to be more predictive in order to pre-emptively predict and influence supply chain performance. Machine-learning-powered algorithms now predict (1) which suppliers will deliver late; (2) when pricing will go up or down; and (3) when lead times for raw materials will change.

Welcome, predictive analytics

Companies will be able to exploit the tremendous amount of data from their transactional systems, and combine it with data from other supply chain intelligence systems and real-time news feeds to get directional indicators of which areas of their supply chain are most vulnerable to reduced performance.

A single large company’s supply chain can be incredibly complex, spanning thousands of suppliers and tens of thousands of parts moving across more than 100 countries worldwide. Leveraging advanced knowledge and smart technologies to filter data into a concise area of focus are a game changer.

We predict that, eventually, machines will automatically generate orders up and down the supply chain. They will do so based on an ongoing stream of new events, adjusting and accommodating to these shifts and notifying buyers and sellers on how to adjust production and shipment schedules accordingly.

The future is here

Estimates vary, but ballpark figures of how much pandemic-provoked disruptions have cost global economies are all in the trillions of dollars. Most enterprises found themselves behind the curve, reacting to border closures and at the mercy of supply disruptions due to stay-at-home orders. They have started looking at AI to automate their supply-chain planning in response.

Humans will still be very much “in the loop”, but a new set of analytical skills and decision-making based on incoming data will be required.—Rob Handfield

In fact, companies are adopting predictive analytics in a big way, based on the painful experience of having financial performance decimated by suppliers missing or delaying shipments, raw material prices increasing and lead times going up.

Convoy is a technology that works with truckers carrying freight. More than 80% of trucks on the road today are independent – and most of them are operating half full. This is because they travel on one leg of a route to deliver a shipment, and often return back the other way with an empty truck.

Technologies such as Convoy provide drivers with a menu of pick-up options to choose from, based on where they are located (much like Uber does with drivers). This automated feature will allow truck drivers to pick loads that are the most profitable and that suit their scheduling preferences, optimising the flow of materials in the supply chain based on updated price quotes, capacity and scheduling of vehicles.

The Forum’s recent TradeTech report explores in more depth how AI, IoT and other emerging technologies are helping increase supply-chain visibility and coordination.

As our planning systems collect more information about real-time events, updates to the system will become more frequent, allowing continuous adjustment in supply chain responses. Humans will still be very much “in the loop”, but a new set of analytical skills and decision-making based on incoming data will be required.

The new level of automation and smart sensing in supply chains will allow flows to become more predictable. Smoother flows will be the antidote to an increasingly bumpy, or uncertain, world.


Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© UNICEF/Oleksii Fili Children's toys are covered in snow outside a residential building in Kyiv during prolonged winter power and heating outages.

World News in Brief: Syria ceasefire welcomed, ‘Olympic truce’, Ukraine’s freezing children

This article is published in association with United Nations. The UN Commission of Inquiry on Syria has welcomed a ceasefire agreement between the Syrian Government and the mainly-Kurdish Syrian Democratic Forces (SDF), urging all parties to seize the moment to protect civilians and prevent further violations in the country’s northeast.  “We welcome efforts to bring stability […]

This article was exclusively written for The European Sting by Mr. Frank Shao is a Tanzanian medical student. He is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer and do not necessarily reflect IFMSA’s view on the topic, nor The European Sting’s one.

Access to Healthcare: is it too much to ask?

This article was exclusively written for The European Sting by Mr. Khalil Al Bilani is a 5th-year medical student at Saint George’s University of Beirut. He is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer and do not necessarily reflect […]

UN Photo/Manuel Elías Ramiz Alakbarov (on screen), Deputy Special Coordinator for the Middle East Peace Process, briefs the Security Council meeting on the situation in the Middle East.

Potential turning point for Gaza as peace plan enters second phase: UN envoy

This article is published in association with United Nations. The start of a second phase of a stabilisation plan for Gaza offers a potential turning point for the war-ravaged enclave, a senior UN official told the Security Council on Wednesday. Ramiz Alakbarov warned that risks of violence escalating again remain high, while the situation in the […]

This article is published in association with United Nations.

Gaza ceasefire improves aid access, but children still face deadly conditions

The fragile ceasefire in the Gaza Strip is making a difference to the lives of over a million children, and improving overall access to food – but more aid still needs to enter.  That’s the assessment of two senior officials from the UN Children’s Fund (UNICEF) and the World Food Programme (WFP), speaking on Monday to journalists in New York following a […]

A new blow for UNRWA as headquarters in East Jerusalem ‘set on fire’

© UNRWA Destruction at UNRWA headquarters in East Jerusalem after Israeli authorities sent in bulldozers on 20 January. This article is published in association with United Nations. The head of embattled UN relief agency for Palestinians, UNRWA, has condemned reports that its headquarters in East Jerusalem have been set alight deliberately. It comes after Israeli authorities […]

© UNHCR/Yevheniia Kozun This cinema in Saltivka, Kharkiv, was hit during an earlier strike (file Jan 2026).

‘Cycle of attacks must end’: Lead UN official in Ukraine

This article is published in association with United Nations. The senior UN official in Ukraine, Matthias Schmale, has issued a condemnation of the massive overnight Russian drone and missile strike on several major Ukrainian cities, killing and injuring civilians, and knocking out energy infrastructure amid sub-zero temperatures. The attacks on some of Ukraine’s most important population […]

WHO/P. Virot The flag of the UN World Health Organization (WHO) flies at its headquarters in Geneva, Switzerland.

US withdrawal from WHO ‘risks global safety’, agency says in detailed rebuttal

This article is published in association with United Nations. The World Health Organization (WHO) has issued a detailed statement regretting the United States decision to leave the UN agency, and declaring that it will leave both the US and the world less safe as a result. The statement, released on Saturday, also includes a rebuttal of […]

© UNOCHA/Ximena Borrazas Kateryna and her two children warm up at a heating point and use rhe available electricity to charge their devices.

Keeping people warm amid hostilities and harsh winter weather in Ukraine

This article is published in association with United Nations. As people in war-torn Ukraine face the coldest winter in more than a decade, authorities and humanitarians are working to help them stay warm, particularly the most vulnerable residents.  Russian forces continue to attack Ukraine’s energy grid, leaving families without electricity and heating as temperatures plummet to -20° Celsius.  Since 2022, the Government has established so-called “Invincibility Points” – located in tents or public […]

UN News A UN emergency shelter set up amid the ruins of Gaza.

Gaza: War crimes probe pledges to continue work for justice and accountability

This article is published in association with United Nations. As President Trump launched the international Board of Peace plan for Gaza on Thursday, top independent rights experts tasked by the UN Human Rights Council with investigating grave abuses linked to the Hamas-Israel war pledged to continue their work seeking justice and accountability for all. “The Board […]

© WFP/Maxime Le Lijour Children wait for a hot meal at a kitchen in Khan Younis, Gaza, supported by the World Food Programme.

Cold kills another infant in Gaza as West Bank displacement intensifies

This article is published in association with United Nations. Another child in the Gaza Strip has died from hypothermia as winter weather continues to whip the enclave, the UN said on Wednesday, citing information from the health authorities.  The baby girl – just three months old – was found frozen to death on Tuesday morning at her home in […]

Critical medicines: EU measures to boost competitiveness and tackle shortages 

Critical medicines: EU measures to boost competitiveness and tackle shortages 

This article is brought to you in association with the European Parliament. On Tuesday, Parliament adopted proposals to enhance the availability and supply of essential medicines in the EU. The report, adopted with 503 votes in favour, 57 against and 108 abstentions, aims to ensure a high level of public health protection for EU citizens by […]

Europe Was Warned: Why the Next Pandemic Could Be  Worse 

This article was exclusively written for The European Sting by one of our passionate readers, Dr Taimoor Ahmed Shumail , MD | Dr Ahmed Bilal , MD , Vice  President Global Health and Diplomacy Wing – Pakistan International Medical Students  Association. The opinions expressed within reflect only the writer’s views and not necessarily The European Sting’s position […]

UN News Many Palestinian families are living in poorly equipped shelters that are highly vulnerable to flooding, leaving people inevitably exposed to harsh, stormy weather..

Gaza humanitarian crisis ‘far from being over,’ UN aid coordination office warns

This article is published in association with United Nations. Three months into the ceasefire in the Gaza Strip, the UN and partners have delivered tonnes of assistance items and carried out critical repairs, but this is only a temporary “Band-Aid” solution, a veteran aid worker has warned. “The humanitarian situation and crisis in Gaza is far […]

This article is published in association with European Investment Bank.

Will AI kickstart a new age of nuclear power?

This article is published in association with United Nations. The rapidly expanding use of artificial intelligence worldwide is putting electrical grids under huge pressure and many believe that, to meet that need without contributing to the climate crisis, a full-scale expansion of nuclear energy is essential. The global demand for electricity is growing at a vertiginous […]

UN Photo/Loey Felipe Martha Ama Akyaa Pobee, Assistant Secretary-General for Political Affairs briefs the Security Council meeting on the situation in Iran.

Iran: UN urges ‘maximum restraint’ to avert more death, wider escalation

This article is published in association with United Nations. As nationwide protests in Iran appear to ease after nearly three weeks of unrest and bloodshed, a senior UN official called on Thursday for action to prevent further escalation.  Assistant Secretary-General Martha Pobee briefed an emergency meeting of the Security Council in New York called by the […]

UNRWA UNRWA Headquarters in East Jerusalem

East Jerusalem: Forced shutdown of UN clinic signals escalating disregard for international law

This article is published in association with United Nations. The temporary closure of a UN-run health centre in East Jerusalem is the latest phase in “a pattern of deliberate disregard” for international law, the head of the UN agency that assists Palestine refugees, UNRWA, said on Wednesday.  Israeli forces stormed the UNRWA-operated health centre on Monday and ordered it […]

Unsplash

Iran: ‘The killing of peaceful demonstrators must stop,’ UN rights chief says

This article is published in association with United Nations.  As anti-government demonstrations continue across Iran, the UN human rights chief said on Tuesday that he was horrified at the mounting violence directed by security forces against protestors, with reports of hundreds killed and thousands arrested.  Volker Türk urged the authorities to immediately halt all forms of violence and repression against peaceful […]

© UNHCR/Yevheniia Kozun The bombing of residential buildings in Saltivka, Kharkiv, has left many Ukrainians without power.

Ukraine: Deadly Russian strikes push civilians deeper into winter crisis

This article is published in association with United Nations. Ukraine has entered the new year under intensifying and deadly Russian attacks which have crippled energy systems and left millions without heating, electricity or water amid freezing temperatures, senior UN officials told the Security Council on Monday. Under-Secretary-General for Political Affairs Rosemary DiCarlo told ambassadors the start […]

UN Photo/Eskinder Debebe UN Secretary-General António Guterres. (file photo)

UN chief ‘shocked’ by reports of excessive force against protesters in Iran

This article is published in association with United Nations. The UN Secretary-General is shocked by reports of violence and excessive use of force by Iranian authorities against protesters across the country, urging restraint and the immediate restoration of communications as unrest enters its third week. “All Iranians must be able to express their grievances peacefully and […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading