How digital identity can improve lives in a post-COVID-19 world

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Julie Dawson, Director, Regulatory and Policy, Yoti & Cristian Duda, Project Lead, Digital Identity, World Economic Forum


  • Industries from travel to health to education will recover more quickly if solutions once primarily associated with the finance sector are harnessed effectively.
  • Building trust with citizens around the secure usage of personal data will be key to creating effective frameworks.
  • Policymakers need to move as quickly as the technology.

The World Travel and Tourism Council predicted in November 2020 that 174 million people could lose their travel-related jobs that year alone due to the COVID-19 pandemic. To re-boot the global economy and re-connect society physically and virtually in a new reality, people will need to engage physically and digitally with public authorities and businesses.

But the potential is bigger: the possibility to safely claim who we are will impact how we live and how fast the world economy can recover – alleviating key risks highlighted in World Economic Forum’s COVID-19 Risk Outlooks Report.

Human-centric digital identities are an enabler to alleviate the global risks of health, movement, travel and trade highlighted in the COVID-19 Risks Outlook, May 2020.

The need for trust

The advantages of trusted claims are multiple from binding health tests to an individual being able to enter venues or travel, to relying upon education and work certificates issued remotely, to remotely signing property contracts. But with contact tracing, self-declaration or health credential approaches facing scrutiny – how to enable the new normal?

People are worried about the impact of technology on their personal data management (66% of people lack trust in data based on the Edelman Trust Barometer), but there is one fundamental digital infrastructure layer that can bring transparency to interactions: digital identity.

Table show global risks of health, movement, travel and trade highlighted in the COVID-19 Risks Outlook, May 2020.
Human-centric digital identities are an enabler to alleviate the global risks of health, movement, travel and trade highlighted in the COVID-19 Risks Outlook, May 2020. Image: World Economic Forum

Human-centric digital identities: an enabler to rebuild economy and trust

Human-centric, digital identity lets people know who they are dealing with without revealing more than the strictly necessary information. Digital identities give the user control of their data – they provide clear audit trails and streamline how businesses and governments allow people to register and access their services and trade. It has great potential for online education, issuing employment credentials, fighting fraud or proving one’s health status. Digital identity was often confined to the technology community or banking’s Know Your Customer checks and to combat money laundering.

With our digital footprint extending into all walks of life, digital identification is becoming a global topic. A healthy digital identity network widens civic participation and supports societal advancement, a case in point would be the Estonian digital identity approach, which allows the nation’s public and private sector e-service information systems to link up and function in harmony.

What is the World Economic Forum doing about digital identity?

In an era of unprecedented data and ubiquitous intelligence, it is essential that organizations reimagine how they manage personal data and digital identities. By empowering individuals and offering them ways to control their own data, user-centric digital identities enable trusted physical and digital interactions – from government services or e-payments to health credentials, safe mobility or employment.

The World Economic Forum curates the Platform for Good Digital Identity to advance global digital identity activities that are collaborative and put the user interest at the center.

The Forum convenes public-private digital identity collaborations from travel, health, financial services in a global action and learning network – to understand common challenges and capture solutions useful to support current and future coalitions. Additionally, industry-specific models such as Known Traveller Digital Identity or decentralized identity models show that digital identity solutions respecting the individual are possible.

Digital identities are widely accepted

While government’s role is key, regulators have understood that they don’t hold all the cards and that solutions are needed across the public and private sectors. Digital identity trust frameworks led by governments working with the private sector are emerging – defining claims for people and organizations that should be broadly recognized.

Such frameworks have emerged in Canada, the EU, the Smart Africa Alliance, Australia and New Zealand, and in vertical market sectors from health and employment to travel, encompassing data responsibility, cyber security, interoperability, inclusion, governance, redress and liability.

‘As proven in Canada, a digital ID ecosystem is not only a motor to connect people, governments and the private sector in a trusted and transparent way – but it also accelerates participation in the economy, work and mobility’—Vidya ShankarNarayan, Assistant Deputy Minister and CIO, Agriculture and Agri-Food Canada and previously Director General, Digital Government

Human-led identity approaches avoid surveillance and mistrust

While trust models vary among regions following the eminently practical Good Digital Identity guidelines will help to open an era of transparency:

  • Strong governance and transparency of the data and business models behind digital identity provision are key to build trust with people. To avoid surveillance, the safe capture, storage, transfer and agreed usage of identity data requires strict oversight.
  • Digital identity provision needs to be interoperable. Some digital identity models have developed from banking communities sharing data, others from payment networks or mobile operators. The next chapter must break new ground and function across sectors and borders – as a key piece in establishing trade areas or travel corridors.
  • The accessibility of digital identity systems will be judged. In many countries, citizens do not have access to identity documents, while people with disabilities, or without technical skills or the latest devices may be disadvantaged. An opportunity for new trust solutions now emerges: e.g. tech for good to open hitherto closed data sources from companies and authorities; new community vouching models – e.g. paying bills regularly, giving blood or volunteering as verifiable claims of existence.

The risks of doing nothing

The cost of not pursuing digital identities is high. Being able to digitally prove claims is vital to enable paperless, contactless, streamlined processes across public and private sectors. Sadly, COVID-19 has shown many cases of fraud applications for grants from bogus organisations, selling non-genuine tests to citizens, setting up fake companies or enlisting fake directors to harvest data. In the UK alone, Policy Exchange estimates that fraud and error could cost the government between £1.3bn-£7.9bn ($1.8bn-$10.8bn) in 2020.

Illustration shows the intersection of digital identity in social and economic sectors.
Digital identity enables trusted interactions needed now and in the future global society and economy.

Next steps for governments and companies

Governments around the world are spending huge amounts to bail out economies due to the impacts of COVID-19, looking for GDP gains, streamlining economies and decreasing fraud. Digital identity enables all this, as well as robust testing regimes, opening travel and work places. The value creation of digital ID is equivalent to 3-13% of GDP by 2030, according to McKinsey.

So what needs to be done?

  • Frameworks may have to be rewritten to enable digital forms of identification to be accepted at parity with physical ID documents.
  • Policymakers need to be able to move as quickly as the technology and times in which they live. Data protection authorities must offer sufficient data protection legal bases to enable biometric digital identity to function.
  • For citizens to trust and be willing participants, organizations must take the time to contribute to the global dialogue between trust frameworks and explain their models clearly. Innovative thinking is needed to enable citizens of all backgrounds to participate in this digital public infrastructure.

the sting Milestones

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

In the future of work it’s jobs, not people, that will become redundant

‘Right to disconnect’ should be an EU-wide fundamental right, MEPs say

The refugee crisis brings to light EU’s most horrible flaws and nightmares

Myanmar Government side-lining democratic reform, resorting to military era repression: UN expert

Around 52 million in Near East, North Africa, suffering chronic undernourishment, new UN food agency report reveals

Missile strike kills at least 12 civilians, including children, in Syria’s Idlib: UN humanitarians

INTERVIEW: ‘Defend the people, not the States’, says outgoing UN human rights chief

Why law enforcement and businesses need to join forces to fight global cybercrime

Reasons to hope and reasons to keep perspective on a vaccine

UK’s Cameron takes the field to speed up TTIP talks. Will “rocket boosters” work?

Five cities short-listed to become the European Youth Capital 2017

Fostering global citizenship in medicine

250+ senior claims leaders under one roof, exchanging transformation strategy

Over 80 per cent of schools in anglophone Cameroon shut down, as conflict worsens

Draghi: A bridge from Brussels to Berlin

Sudan: New political transition, bolstered by peacebuilding, could bring long-term stability to Darfur, Security Council told

State aid: Commission approves €24.7 million of Italian support to compensate Alitalia for further damages suffered due to coronavirus outbreak

European Development Days 2013

What lies ahead for the Korean Peninsula?

“France will be there, it will always be there!”, French President Hollande says in a rather disorganised speech; the Sting reports live from World Economic Forum 2015 in Davos

Seaweed, enzymes and compostable cups: Can ‘Big Food’ take on plastic and win?

UK’s May stresses global cooperation at UN General Assembly

Sustainable finance: Commission publishes guidelines to improve how firms report climate-related information and welcomes three new important reports on climate finance by leading experts

Why is black plastic packaging so hard to recycle?

Gender-Based Violence and HIV/SRHR – The commonly ignored linkages we need to open our eyes for

Strengthening the rule of law through increased awareness, an annual monitoring cycle and more effective enforcement

Venezuela: MEPs call for free and fair elections in the crisis-torn country

How impact finance can alleviate COVID-19’s economic symptoms

Ghana will grow faster than any other economy this year, the IMF says why

ITU Telecom World 2016: it’s all about working together

We have solutions to crime. We just need to scale them

In New Zealand it takes less than a day to start a business

To win combat against HIV worldwide, ‘knowledge is power’, says UNAIDS report

‘Starvation’ now a reality for displaced Syrians stranded in camp near Jordanian border

White Coat, Stained red

The Sahel is engulfed by violence. Climate change, food insecurity and extremists are largely to blame

In the future, no one should be excluded from healthcare

The scary EU elections result and the delayed Council’s repentance

Caravan of Mothers of Missing Migrants kick off a global migration search movement

Mental health in the pandemic: how to stay emotionally stable?

On sidelines of UN climate summit, US President calls for protection of religious freedom

Science is ‘key’ to pushing forward the 2030 Agenda, UN development forum told

End Syria fighting to avoid ‘even greater humanitarian catastrophe’

Terrorist content online should be removed within one hour, says EP

The Junior Enterprise concept: Business & Education

Summer 2018 Interim Economic Forecast: Resilient Growth amid increased uncertainty

Business management: how can you introduce new ideas?

New ECB boss quizzed for the first time by Economic Affairs Committee

Fit for Future platform selects EU initiatives for simplification and modernisation

To recruit younger people, you have to understand them. Here’s a guide

New technologies, artificial intelligence aid fight against global terrorism

Elections in Britain may reserve a surprise for May’s Tories

A good night’s sleep ‘washes’ your brain, scientists say

Health professionals: the frontline in the fight against the Covid-19

Mexico must increase foreign bribery enforcement: full implementation of anti-corruption reforms could help

Draghi hands over to banks €77.7 billion more

Fail fast, fail better: 3 ways companies can master innovation

EU to Turkey: No other ties than €3+3bn to upkeep refugees

Venezuela: UN human rights office calls for ‘maximum restraint’ by authorities in face of new demonstrations

Why Italy will not follow the Greek road; Eurozone to change or unravel

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s