Empathy and human connection: how businesses can respond to COVID-19

business 2020

(Credit: Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author:  Scott Frisch, Chief Operating Officer, AARP
  • The COVID-19 pandemic has forced businesses to adapt quickly to ensure operational continuity and employee safety;
  • Employers must take the personal impact of the pandemic on employees into consideration as they support their staff through this uncertain time and prepare for the post-COVID-19 world;
  • Internal and external collaboration will be vital to this work and recovery from the pandemic.
The COVID-19 pandemic will have a permanent impact on the way we approach work. With continued physical distancing to prevent the spread of the disease, businesses are adapting quickly to ensure continuity of operations.
 
In April, the World Economic Forum, OECD and AARP held Living, Learning, and Earning Longer (LLEL), a collaborative, peer-learning conference call with more than 30 global executives from six countries to discuss the impact of COVID-19 on business operations. We heard compelling examples of how organizations are finding new sources of resilience and innovation in these very difficult times through collaboration.
At AARP, managing our workforce during the COVID-19 pandemic has reinforced and broadened some crucial lessons.
We have fresh evidence of how vital it is to build a foundation for business continuity well in advance of the circumstances that would require such a capacity.
We have been reminded that it is critically important to have far-sighted leadership in HR and IT and to have those two departments work harmoniously together.
Workplace closures during the COVID-19 pandemic
Workplace closures during the COVID-19 pandemic
Image: Our World in Data
In adapting our operations through remote connections, we have focused on the human connection, taking into account the personal lives of all the individuals who comprise our multigenerational workforce. Regardless of age and life stage, we all want to continue to make a meaningful contribution and technology is helping light the way.
Close coordination between our human resources, IT and broader business continuity teams has enabled us to move quickly to ensure business continuity during the pandemic. Flexible workplace policies and many online training and development opportunities for our employees had already prepared us to a certain extent; now we have gone further and faster to make universal telework work.
HR reframed its onboarding and offboarding workflows to the virtual model used for our state office employees. This is critical for keeping enterprise operations intact.
We have successfully delivered virtual training and professional development programmes and are providing 13 virtual learning workshops.
The way IT has carried out its indispensable role in making sure employees have the right business technology for use at home has been tremendously beneficial.

The value of a multigenerational workforce

Business leaders, in this period of great uncertainty, must consider new ways to ensure business continuity and organizational resilience. A multigenerational workforce, with four or five generations working alongside each other — if not physically, then virtually — helps to meet these challenges.
Adapting policies and practices to meet employees’ needs across a spectrum of age and life-stages builds the workforce of the future. Age-diverse teams contribute to greater innovation. They can help address vital questions in dramatically new environments: how teams work together, how a supply chain is managed and how other essential operations are prioritized.
The stereotype of older workers as technophobes is wrong and counterproductive. Workers across the age span have proven to be adept at teleworking. This realization will have lasting consequences. At the same time, younger workers are more likely to be mentors in tech solutions, just as many older workers can share their institutional knowledge and experience.
Part of our foundation for adaptation at AARP is the policies we have established to help our employees achieve a work-life balance.
We already had a policy of 80 hours a year of caregiving leave for our employees, as well as robust vacation and sick leave policies, and flexible work arrangements. HR has adjusted these to accommodate working parents whose children’s schools are shut down and who are carrying out childcare responsibilities during mandated stay-at-home orders.
We are continuing to educate employees on the use of administrative leave and caregiving leave for telemedicine visits, essential runs for medication, caregiving for family members and self-care.
One of our existing benefits takes on even greater importance during this pandemic. We offer 48 hours a year for what we call “community builders hours”. Employees can use these hours to donate blood, participate in meal deliveries to seniors or help out in other ways during this very difficult time.
We have also amplified the use of many benefit programmes that can be delivered virtually such as telemedicine services from our health care providers and prescription drug mail delivery.
Our positive experience with virtual training and learning points us in the direction of further use of such programmes, even when we are not operating under these conditions.

Lessons from others

I am deeply proud of the preparations we have made and the resilience our workforce has shown. I am also convinced there is much we can learn from other organizations. Here are six guiding principles discussed by my fellow executives from around the globe during the peer learning call:
1. There is no playbook on how to respond to COVID-19 as the future of work changes before our eyes. The pandemic has, for example, hastened the adoption of remote working and other initiatives to engage and sustain the workforce.
2. Now more than ever, collaboration internally and externally will be vital to recovery.
3. Businesses need to develop continuity plans that respond to the unique nature of this crisis, as well as a strategy for re-entry to the workforce that takes the personal lives of employees and their families into consideration, for the long-term benefit of the enterprise.
4. Leaders within their organizations have the responsibility to provide clear, concise and timely communication to their employees and other stakeholders.
5. Start thinking through the long-term impact of how your business and workforce will and should operate as we emerge from the COVID-19 crisis.
6. Have empathy for your employees who may be taking on new responsibilities and roles while at home. Listen to employees and co-develop creative solutions that allow employers to continue to contribute as we transition into a new normal.
coronavirus, health, COVID19, pandemic

What is the World Economic Forum doing to manage emerging risks from COVID-19?

The first global pandemic in more than 100 years, COVID-19 has spread throughout the world at an unprecedented speed. At the time of writing, 4.5 million cases have been confirmed and more than 300,000 people have died due to the virus.
As countries seek to recover, some of the more long-term economic, business, environmental, societal and technological challenges and opportunities are just beginning to become visible.
To help all stakeholders – communities, governments, businesses and individuals understand the emerging risks and follow-on effects generated by the impact of the coronavirus pandemic, the World Economic Forum, in collaboration with Marsh and McLennan and Zurich Insurance Group, has launched its COVID-19 Risks Outlook: A Preliminary Mapping and its Implications – a companion for decision-makers, building on the Forum’s annual Global Risks Report.
The report reveals that the economic impact of COVID-19 is dominating companies’ risks perceptions.
Companies are invited to join the Forum’s work to help manage the identified emerging risks of COVID-19 across industries to shape a better future. Read the full COVID-19 Risks Outlook: A Preliminary Mapping and its Implications report here, and our impact story with further information.
AARP is actively engaged in the response to COVID-19 and we are working hard to help our members, their families and the broader community. Here are resources you might find helpful to share with your employees, friends, and family:
In these difficult times, we should commit to and build a stronger and more inclusive future for workers of all ages. New ideas and bold solutions can surface from this disaster. Let’s continue to share promising practices that will work well in the current environment and beyond.

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© WFP/Maxime Le Lijour People living in Gaza have received humanitarian aid from the UN throughout the conflict with Israel.

UN relief chief condemns ‘$1 billion-a-day’ cost of war in Middle East

This article is published in association with United Nations. The UN’s emergency relief chief on Wednesday condemned the “$1 billion-a-day” cost of the war in the Middle East, at a time when humanitarian needs are soaring and aid funding is falling dangerously short. “We’re seeing the consequences spread faster than we can respond”, warned the UN emergency […]
© UNICEF/Azizullah Karimi Afghan returnees from Iran gather at the Islam-Border, near Herat in western Afghanistan (file).

‘Toxic rain’ warning from oil depot strikes amid ongoing Middle East war

This article is published in association with United Nations. Toxic “black rain” linked to strikes on oil depots, mass displacement and continuing disruption to aid supply chains are upending lives across the Middle East and beyond after 10 days of war in the region, UN humanitarians said on Tuesday.  Speaking to reporters in Geneva, UN Human […]
© UNHCR People gather at the Masnaa border point in Lebanon as they wait to cross into Syria.

Nearly 700,000 displaced in Lebanon as Middle East crisis escalates

This article is published in association with United Nations. On day 10 of the war engulfing the Middle East, UN agencies on Monday reported massive displacement across the region, along with surging food and fuel prices that risk increasing hunger and suffering for the most vulnerable. In Lebanon alone, nearly 700,000 people including around 200,000 children […]
UN Photo/Pasqual Gorriz Smoke rises in Beirut, Lebanon, following the outbreak of hostilities across the Middle East.

Lebanon ‘dragged back into turmoil’, UN envoy warns

This article is published in association with United Nations. Lebanon has been “dragged back into a state of turmoil and violence”, the UN’s top envoy in the country warned on Saturday, after the latest round of regional strikes triggered a fast‑escalating crisis along the Blue Line. What had been fragile but real momentum, she said, has […]
UNHCR Smoke rises after an airstrike in Beirut, Lebanon.

MIDDLE EAST LIVE: Strikes continue across Middle East as humanitarian concerns grow

This article is published in association with United Nations. Highlights Production team: Vibhu Mishra with Daniel Johnson in GenevaToday 12:15 μ.μ. UN rights office warns displacement orders in Lebanon affecting hundreds of thousands The UN human rights office has warned that large-scale displacement orders and ongoing airstrikes in Lebanon are worsening the suffering of civilians already affected […]
© UNICEF/Ramzi Haidar Destroyed buildings and debris in the southern suburbs of Beirut, Lebanon, following airstrikes.

MIDDLE EAST LIVE: Further escalation drives uncertainty and suffering

This article is published in association with United Nations. On day six of the war in the Middle East, there’s been no let-up in bombs, drones and rockets targeting Iran, Israel, Lebanon and many Gulf States, while NATO forces reportedly intercepted a missile fired at Türkiye by Iran, a claim denied by Tehran. We’ll bring you […]
UN Photo/Pasqual Gorriz Smoke rises in Beirut, Lebanon, following the outbreak of hostilities across the Middle East.

MIDDLE EAST LIVE: Conflict continues across region amid US, Israeli and Iranian strikes

This article is published in association with United Nations. Violence in the Middle East is continuing into a fifth day, with US and Israeli strikes against Iran and Iranian missile and drone attacks reported across several countries in the region. The escalating confrontation is disrupting airspace, transport and daily life while raising fears of a wider […]
© IAEA/Paolo Contri The Bushehr Nuclear Power Plant in Iran.

Iran crisis: Schoolgirls killed, thousands displaced and aid compromised

This article is published in association with United Nations. On the fourth day of Israeli and United States airstrikes against Iran and amid growing violence and instability in the Middle East, the UN urgently called for protection of civilians and warned of growing displacement and humanitarian needs. UN human rights office spokesperson Ravina Shamdasani also recalled […]
© Unsplash/Kamran Gholami Tehran, the capital of Iran. (file photo)

MIDDLE EAST LIVE: Strikes continue from US, Israel and Iran as UN urges restraint

This article is published in association with United Nations. Violent escalation in the Middle East has entered a third day as coordinated US and Israeli strikes against Iran aimed at regime change continue to cause loss of life and damage across the region, prompting Iranian missile and drone counter-strikes hitting targets in multiple countries. Explosions, airspace […]
Iran attacks

Deadly bombing of Iran primary school ‘a grave violation of humanitarian law’: UNESCO

This article is published in association with United Nations. The UN education agency, UNESCO, says that the bombing of a primary school during the US and Israeli military attacks on Iran on Saturday constitutes a grave violation of humanitarian law. The missiles reportedly destroyed a girl’s primary school in Minab, southern Iran, killing around 150 and […]
© UNRCO Iran Tehran, the capital of Iran.

Attacks on Iran and retaliatory strikes ‘undermine international peace and security’

This article is published in association with United Nations. UN Secretary-General António Guterres and the heads of UN agencies have condemned Saturday’s joint Israeli and US attacks on Iran and the Iranian retaliatory strikes on Israel and the Gulf Regions. The attack on Iran reportedly targeted military sites as well as the leadership of the Iranian […]
© WFP/Maxime Le Lijour A woman holds a child as a storm approaches Khan Younis in Gaza.

Palestine: UN rights chief highlights suffering, atrocity crimes ‘that remain unpunished

This article is published in association with United Nations. The UN rights chief Volker Türk on Thursday highlighted the “human-made disaster” across the Occupied Palestinian Territory stemming from Israel’s disregard for human rights norms and serious violations also committed by Hamas and other Palestinian armed groups. Citing a new report from his office (OHCHR) covering the […]
Ángela Soria Pitarch was born on March 28, 2003. She is currently a fifth-year medical student at the University of Valencia.

Not the Future, the Present: Young Voices Shaping Global Health in 2026

This article was exclusively written for The European Sting by Ms. Ángela Soria Pitarch was born on March 28, 2003. She is currently a fifth-year medical student at the University of Valencia. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to […]
© UNOCHA Many rural areas of Ukraine have been blasted by shelling and drone strikes. The country is also one of the most mined in the world, top UN aid officials warn.

Ukraine wakes to more violence as Russia’s invasion enters fifth year

This article is published in association with United Nations. The full-scale invasion of Ukraine by Russian troops on 24 February 2022 shattered the peaceful aspirations of an entire continent, but war must never be the new normal, UN General Assembly President Annalena Baerbock said on Tuesday. “Four years ago, people in Europe woke up in another […]
Fokah Wembe Darrell Dupray is a 4th-year medical student at Université des Montagnes, Bangangté Cameroon and a student leader within the Cameroon Medical Students’ Association (CAMSA).

From Local Barriers to Global Lessons: Practical Paths Toward Inclusive Healthcare

This article was exclusively written for The European Sting by Ms. Zainatun Nawwariyah is a fifth-year medical student at the Faculty of Medicine, University of North Sumatera, who is passionate about advancing medicine through research, advocacy, and service. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed […]
© UNICEF/Bullen Chol A grandmother takes care of her 17-month-old malnourished grandson in South Sudan.

World News in Brief: UN humanitarian chief visits South Sudan, shelter fire risks in Gaza, West Bank violence

This article is published in association with United Nations. The UN Emergency Relief Coordinator arrived in South Sudan on Friday to visit one of the most under-reported humanitarian crises in the world, as clashes between government and opposition forces continue in Jonglei state.  Tom Fletcher will focus on the deteriorating humanitarian situation in the world’s youngest country and escalating protection risks for both civilians and aid workers.  […]
Ukraine’s women at breaking point after four years of war as attacks on energy, healthcare continue – UN humanitarians

Ukraine’s women at breaking point after four years of war as attacks on energy, healthcare continue – UN humanitarians

This article is published in association with United Nations. Four years into Russia’s full-scale invasion, millions in Ukraine struggle to keep the lights on and heat their homes, with the crisis taking a particular toll on women, humanitarians warned on Friday. Freshly back from a visit to the country UN Women’s Chief of Humanitarian Action Sofia […]
Fears of ethnic cleansing in Gaza and the West Bank: UN rights report

Fears of ethnic cleansing in Gaza and the West Bank: UN rights report

This article is published in association with United Nations. Increased Israeli attacks and the forced transfer of Palestinians have sparked concern over ethnic cleansing in the Gaza Strip and the West Bank, the UN human rights office, OHCHR, said in a report issued on Thursday.  The report covers the period from 1 November 2024 to 31 October 2025 and is […]
Samaya Rahimova  is a public health student at the Azerbaijan Medical University and an active member of SCOPH at Azermeds

Inclusive Healthcare Fails When We Design for the “Average Patient”

This article was exclusively written for The European Sting by Ms. Samaya Rahimova , a public health student at the Azerbaijan Medical University and an active member of SCOPH at Azermeds. She is affiliated with the International Federation of Medical Students Associations (IFMSA), cordial partner of The Sting. The opinions expressed in this piece belong strictly to the writer […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com