Why collective action is the key to saving our forests

forests

(Gustav Gullstrand, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Justin Adams, Director, Tropical Forest Alliance 2020, World Economic Forum
  • Individual actions by stakeholders have failed to halt deforestation.
  • With collective action, we can reverse this catastrophic trend.
  • The forests themselves have much to teach us about collaboration.
To grasp how primary tropical forests can make or break our future, consider three interwoven dynamics.
First, forests support the livelihoods of 1.6 billion people, more than the population of any country on earth. Second, each year, a few dozen tropical countries collectively raze and convert primary forests the size of Belgium – up to 40% of this conversion is driven by the growing demand for soft commodities like cattle, soybeans, palm oil, rubber and cocoa. Third, the impact of this loss, if deforestation were a country, it would rank third (behind the US and China) in CO2-equivalent emissions.
The implications are clear. Rapid decarbonization of the energy and transport sectors won’t be enough to limit a climate change-driven temperature rise of more than 2˚C. We also have to slow, stop and reverse tropical deforestation. But how?
We can start by recognizing forests are never cut down in a human vacuum. Economic interests, either of poor smallholder farmers, larger commercial interests or criminal syndicates, drive deforestation. Until we enlist and empower frontier communities, indigenous peoples and subsistence farmers who live near and derive their income from forests, we will never win the fight to stop deforestation. At its core this is a human problem – not an environmental one.
Over the past decade, many diverse interests and groups have worked hard to reduce deforestation and its catastrophic local and global footprint. Under the Tropical Forest Alliance, some 160 stakeholders remain committed to remove deforestation from supply chains.
The last decade has been challenging as ongoing deforestation numbers still attest. But there has also been real progress – the simplistic narrative that companies have done nothing is not true. Many leading brands and companies have made substantial progress to remove deforestation from their supply chains. Companies like Wilmar, the largest palm oil trader, can now trace 96% of their palm oil supply which then ends up in products sold by Consumer Goods Forum companies like Unilever, Nestlé or Mars. Rapid response alerts, powered by monitoring technology that was unthinkable 10 years ago, highlight where deforestation is occurring in near real-time. The leading palm oil companies then suspend these mills from their supply chain. The situation is still far from perfect and less scrupulous buyers still purchase deforestation-linked palm oil. But it is a fact that deforestation in Indonesia has fallen 30% below the 10-year average in the last two years. Government action has been important, but we would not be seeing this progress on the ground without the engagement and action from leading companies up and down commodity supply chains. This progress needs to be better recognized and celebrated.
There are many other examples where leading companies have made positive progress. And yet the combined progress from all the best measures have still proven insufficient. To complicate matters, the conversation about deforestation has grown increasingly polarized. Actors who adopt singular positions fail to see the broader whole. Urban environmental activists in rich countries too often ignore the perspective of frontline farmers; consuming countries undervalue the development priorities of producer countries. There is a clear global good, but we have failed to translate the benefit to those local actors – our potential partners – on the forest frontier.

What’s the World Economic Forum doing about deforestation?

Halting deforestation is essential to avoiding the worst effects of global climate change.
The destruction of forests creates almost as much greenhouse gas emissions as global road travel, and yet it continues at an alarming rate.
In 2012, we brought together more than 150 partners working in Latin America, West Africa, Central Africa and South-East Asia – to establish the Tropical Forest Alliance 2020: a global public-private partnership to facilitate investment in systemic change.
The Alliance, made up of businesses, governments, civil society, indigenous people, communities and international organizations, helps producers, traders and buyers of commodities often blamed for causing deforestation to achieve deforestation-free supply chains.
The Commodities and Forests Agenda 2020, summarizes the areas in which the most urgent action is needed to eliminate deforestation from global agricultural supply chains.
The Tropical Forest Alliance 2020 is gaining ground on tackling deforestation linked to the production of four commodities: palm oil, beef, soy, and pulp and paper.
Get in touch to join our mission to halt to deforestation.
To close the gap, forest advocates need to move beyond the simple blunt tool of pointing fingers, and instead engage in the complex yet necessary work of honest collaboration as equals. Big or small, we all have a role to play. Consumers can’t pretend that businesses – or for that matter NGOs, donors, and governments –can, or will, solve this by themselves.
Looking ahead, as we embark on a new decade, it is time for all tropical forest stakeholders to not only accelerate their own efforts but also cultivate a new decade of collective action.
Collective action neither absolves businesses of sourcing commitments, nor governments of their stewardship responsibilities. To the contrary, it matches corporate supply chain and integrated land use approaches with demand-side regulation (in market countries), stronger enforcement (in producer countries), and financial incentives for green supply chains. All parties need to co-define and redefine the metrics of success – and of failure. Demand-side governments will need to determine how to advance regulatory and non-regulatory measures to complement voluntary corporate action as the EU has already begun. NGOs hold corporate activities to a high and universal standard of transparency and accountability. Financiers reward improved environmental and social outcomes and innovations that scale.
Collective action is also essential in all production landscapes – so called jurisdictional approaches – to better understand and balance the conflicting priorities that play out at the forest frontier. So local stakeholders come together to agree how to support and respect the needs of local communities and farmers and map where forests need to be protected and where production can be concentrated. There will never be a single right answer. But we need to be better at managing tensions and the inevitable trade-offs through which advance. Partnership and collaboration aren’t easy, but it is essential for us to build one of the most valuable commodities: trust.
Collective action can reverse this trend
Collective action can reverse this trend
Image: World Resources Institute
Trust through collective action grows with time and practice. It doesn’t ask that we naively ignore competing agendas; simply that we acknowledge and work through our real differences at the negotiating table. With support from neutral brokers, unilateral actions give way to shared agendas, messy trade-offs and collaborative decisions.
Collective action is manifest in examples throughout the tropics. In Colombia, stakeholders have launched new national pacts and partnerships on dairy, beef and palm oil. Partnerships in the Africa Palm Oil Initiative bind 10 nations and leading companies to a regional pledge that steers palm oil development (a native tree and food staple in much of Africa) to degraded lands and supports smallholder inclusion. The Amazon Soy Moratorium, signed in 2006, is built on collective cross-sectoral collaboration and had a huge role in ensuring that soy is no longer a driver of deforestation in the Amazon.
Yet the real examples we should follow are systems older than our very species. Recent scientific research has altered our understanding of how forests themselves work. Rather than wage a lonely struggle for survival of the fittest, it is now clear that trees themselves collaborate; they communicate, share resources and forge alliances with other trees, weaving each other into a resilient force of collective action. This quiet web of complex relationships ensures the integrated whole grows far stronger than the sum of its parts.
To halt commodity-driven deforestation, we could learn much from the forest itself.

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

© SOS Méditerranée/Anthony Jean Up to $500 million was paid in migrant smuggling fees on sea routes to Europe in 2025, according to new UN estimates.

Migrants paid up to $500 million in smuggling fees on European sea routes

This article is published in association with United Nations. The price tag for smuggling on European sea routes reached up to half a billion dollars last year, the UN Office on Drugs and Crime (UNODC) and the UN migration office, IOM, reported on Wednesday. Key points Almost half of migrants trying to get smuggled into […]
The author of this article explored other courses in different fields, but it was in medicine that she found her place. From the beginning of her studies, Valéria discovered in medical practice more than just a career: she found her vocation when she realized that caring for others also gave meaning to her own life. Driven by a genuine desire to help, the student stood out as a Teaching Assistant in Public Health, strengthening her humanized perspective. Today, she is part of the coordinating board of IFMSA UNEX MED, working in the Human Rights and Peace (SCORP) area, where she transforms empathy into action and social commitment into real impact.

Global warming will breach 1.5°C – but deep, fast cuts can still bring it back

This article is published in association with United Nations. With global temperature rise set to exceed 1.5°C above pre-industrial levels, countries “must pull out all the stops” and urgently cut emissions to minimize the overshoot and return to the internationally agreed threshold by the end of this century. The recommendation comes in the Emissions Gap […]
© Agricultural Development Association – PARC A farmer in the West Bank harvest olives in October 2025. (file)

‘Season of fear’: Escalating Israeli attacks on West Bank olive farmers, deadly strikes on Gaza

This article is published in association with United Nations. Israeli attacks on war-torn Gaza over the weekend killed at least six Palestinians, including children, despite a year-old ceasefire agreement. Meanwhile, in the occupied West Bank, settler violence continued through the ongoing olive harvest, with UN independent experts on Monday urging Israel to protect Palestinian farmers. […]
This article is published in association with United Nations.

COP17: The world has a plan to save nature. Is it working?

This article is published in association with United Nations. The UN Secretary-General has called for an end to the “war on nature”. On Monday, governments gathering in Yerevan, Armenia, will have to confront a more practical question: are they doing enough to win the peace and put the world’s biodiversity goals back on track? COP17, […]
© WHO A large-scale combined missile and drone strike hit Kyiv's Solomianskyi district on August 20, 2026.

Ukraine: Critical health supplies destroyed in ongoing Russian attacks

This article is published in association with United Nations. Ongoing and deadly Russian attacks across Ukraine are causing serious healthcare disruption, with more than $1.5 million-worth of medicines and supplies destroyed in four separate strikes on warehouses used by the UN there since July. According to the World Health Organization (WHO), 21 warehouses have been […]
© UNICEF/Niccolò Corti A child sits alone, praying, at a reception centre for migrants in Lampedusa, Italy.

World News in Brief: West African migrant crossings, Argentina takes UK to maritime tribunal, farming in Gaza, mental health update

This article is published in association with United Nations. Fewer people from West Africa are reaching Europe by sea, but the journey has not become safer, the UN migration agency (IOM) said on Tuesday. Arrivals from Mali, Senegal, Guinea and The Gambia fell by 59 per cent in the first half of 2026 compared with […]
© UN Ukraine The aftermath of a drone attack in a residential area in Kyiv on 12 October.

Ukraine: Residents killed and dozens injured in attacks on Kharkiv and Kyiv

This article is published in association with United Nations. Russian attacks in recent days on on Ukraine’s two largest cities have again killed and injured civilians, damaged homes and civilian infrastructure, the UN aid coordination office (OCHA) said on Tuesday. Aid workers and rescuers were on the ground in Kyiv and Kharkiv following aerial strikes that […]
© IOM The war in Sudan has created extreme levels of displacement, both internally and across Sudan’s borders.

‘Efficiency has limits’: UNHCR chief warns refugee protection is buckling under cuts

This article is published in association with United Nations. The money is running out faster than needs are growing: with 117 million men, women and children now forced from their homes, the UN refugee agency (UNHCR) has received just $3 billion of the $8.5 billion it needs this year – and its chief, Barham Salih, warns […]
© UNOCHA/Ramatoulaye Moussa Maz A woman walks through a camp for displaced people in Ituri Province in eastern DR Congo, where decades of violence have impacted millions, creating a humanitarian emergency.

Rise in poverty is ‘a wake-up call for the world’, UN development chief says

This article is published in association with United Nations. The number of people living in “multidimensional” poverty has risen for the first time in 15 years, reaching 1.2 billion, as families struggle to meet their basic needs.  The finding comes in the 2026 update of the global Multidimensional Poverty Index (MPI) published by the United Nations […]
© UNDP Nidaa with the chickens and ducks she raises in Gaza.

Sustaining livelihoods amid crisis in Gaza

This article is published in association with United Nations. Nidaa, Hanaa and Hanin have different stories, but share a common thread: the determination to build something of their own and keep it going despite extraordinary challenges facing them in war-ravaged Gaza. Following the devastation of the past three years, productive capacity in Gaza has been severely […]
© UNICEF/Oleksii Filippov A firefighter works on the balcony of a wrecked building in Kyiv, Ukraine.

World News in Brief: Russian attacks continue in Ukraine, Gazans shelter in flood-prone areas, keeping sight of eye health

This article is published in association with United Nations. UN human rights chief Volker Türk said on Thursday he was appalled by a wave of attacks that have killed civilians across Ukraine over the past four days.  They include a strike on two public buses in Kramatorsk on Thursday, that left at least 30 civilians dead, […]
This article is published in association with United Nations.

Ukraine: UN condemns latest attacks and calls for civilian protection

This article is published in association with United Nations. The UN Humanitarian Coordinator for Ukraine on Wednesday called for an end to attacks against civilians following further overnight strikes by Russian forces that reportedly killed at least 19 in the Chernihiv Region. Among the dead in Pryluky were five children, three of them babies, according to the […]
© UNICEF-SoP/Crickx People walk down a dusty road in the West Bank carrying belongings.

Israeli demolition in East Jerusalem displaces 69 Palestinians

This article is published in association with United Nations. Sixty-nine Palestinians – more than half of them children – were displaced on Tuesday after Israeli authorities green lit the demolition of their residential building in the At Tur area of East Jerusalem, the UN aid coordination office (OCHA) has reported. This is the highest number of […]
This article is published in association with United Nations.

‘The clock on AI regulation is ticking’, warns UN rights chief

This article is published in association with United Nations. The world is running out of time to put guardrails on artificial intelligence, UN High Commissioner for Human Rights Volker Türk warned Monday, as a “ruthless race” between companies and countries raises concerns about human safety and even humanity’s survival. Speaking in the UK at an AI […]
© UNOCHA/Alina Basiuk A school in Ukraine lies in ruins after being hit by a missile.

Ukraine war ‘a human rights catastrophe’ that must end, says Türk

This article is published in association with United Nations. Human Rights The war in Ukraine is a human rights catastrophe that is “growing and intensifying by the week” and threatening an even greater disaster across the region, UN High Commissioner for Human Rights Volker Türk said on Friday. Addressing the Human Rights Council in Geneva, Mr. […]
UN News Massive tent settlement of displaced residents extends along the damaged Gaza coastline.

Palestinians yearn for ‘a return to normal life’, says top Middle East peace envoy

This article is published in association with United Nations. The UN is continuing efforts to support Palestinians in Gaza amid major challenges to humanitarian access, reconstruction and the restoration of essential services, according to Ramiz Alakbarov, Acting UN Special Coordinator for the Middle East Peace Process. Speaking to UN News on the margins of the UN […]
©UNIFIL/Tilak Pokharel UNIFIL personnel distribute food kits to displaced families in Saida, Lebanon (file).

Lebanon: One in five children goes to bed hungry, says UNICEF

This article is published in association with United Nations. Four in five households in Lebanon struggle to afford basic necessities today, with children increasingly going without food, missing school and being pushed into work as conflict compounds years of economic crisis. “I wanted to buy clothes for my children, but I could not. I also wanted […]

World News in Brief: Deadly Myanmar strikes as Malaysia begins deportations, new emergency funding released, Gaza and West Bank update

The UN chief on Tuesday strongly condemned an airstrike that reportedly killed at least 50 people at a market in Myanmar’s Rakhine state and called for those responsible to be held to account. Forces from the military junta reportedly hit Kyauktaw township around midday on Monday, when the market’s more than 200 shops were busy […]
This article is published in association with European Investment Bank.

EU provides €61 million in humanitarian aid amidst rapidly deteriorating situation in Ethiopia

This article is brought to you in association with the European Commission. Amid fears of renewed conflict in Northern Ethiopia, the European Union is providing €61 million in humanitarian funding to help the most vulnerable people in Ethiopia affected by conflict, displacement, disease outbreaks and climate-related hazards, including the impact of El Niño. The European Union […]

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com