YouTubers are teaming up to plant 20 million trees

youtube

(Kon Karampelas, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Charlotte Edmond,  Formative Content,


YouTube stars are pulling together to plant 20 million trees.

It’s a simple idea that demonstrates how social media’s power can be harnessed for good – and they’re already more than halfway there. More than 600 YouTubers are rallying their followers to raise $20 million for the Arbor Day Foundation, a US charity that plants trees and teaches conservation.

For every dollar donated, Arbor Day will fund the planting of a tree, many of them in state and national forests managed by government agencies. The goal is to plant a variety of species on every continent except Antarctica.

The #TeamTrees fundraiser started when Jimmy Donaldson, who posts on YouTube under the name MrBeast, was challenged to commemorate hitting 20 million subscribers. He called on other influencers to make the idea a reality, claiming a new fundraising record for the site.

Creative tactics have encouraged donations. Jackscepticeye hosted an eight-hour livestream of him planting trees in video game Minecraft. One online gamer donated $10 for each kill in a Fortnite tournament, and domino artist #Hevesh5 created a giant tree out of dominoes. Tesla CEO Elon Musk donated a million trees, changing his Twitter name to Treelon.

By flooding YouTube with fundraising clips, the aim is to push videos about climate change and the environment higher up the platform’s recommended lists, and ultimately to a broader audience.

Graph showing tropical tree cover loos since 2001
The steady decline of tropical forests
Image: World Resources Institute

Engaging people in conservation is important, since the WWF estimates we’re losing the equivalent of 27 soccer fields of trees every minute, mainly through expansion of agriculture and illegal logging. Forests play a critical role in managing climate change, soaking up carbon dioxide that would otherwise be in the atmosphere. They are also crucial to biodiversity.

What’s the World Economic Forum doing about deforestation?

Halting deforestation is essential to avoiding the worst effects of global climate change.

The destruction of forests creates almost as much greenhouse gas emissions as global road travel, and yet it continues at an alarming rate.

In 2012, we brought together more than 150 partners working in Latin America, West Africa, Central Africa and South-East Asia – to establish the Tropical Forest Alliance 2020: a global public-private partnership to facilitate investment in systemic change.

The Alliance, made up of businesses, governments, civil society, indigenous people, communities and international organizations, helps producers, traders and buyers of commodities often blamed for causing deforestation to achieve deforestation-free supply chains.

The Commodities and Forests Agenda 2020, summarizes the areas in which the most urgent action is needed to eliminate deforestation from global agricultural supply chains.

The Tropical Forest Alliance 2020 is gaining ground on tackling deforestation linked to the production of four commodities: palm oil, beef, soy, and pulp and paper.

Get in touch to join our mission to halt to deforestation.

Announcing the initiative, MrBeast said: “People just keep making fun of our generation for ‘retweet activism’ and not actually doing something.

“This is your chance to make a difference … this is our chance to show the world we care.”

the sting Milestones

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

Nearly 900 reportedly killed following ‘shocking’ intercommunal attacks in DR Congo

Plastic waste from Western countries is poisoning Indonesia

The European Agenda on Migration: EU needs to sustain progress made over the past 4 years

COVID-19: from the chaos of the pandemic to the difficulties in vaccination

Libya on verge of civil war, threatening ‘permanent division’, top UN official warns Security Council

Lebanon: EU delivers additional emergency assistance following the explosion in Beirut

Everyone has ‘a moral imperative’ to uphold the rights of persons with disabilities, says UN chief

IMF: The near-term outlook for the U.S. economy is one of strong growth and job creation

Unemployment and stagnation can tear Eurozone apart if austere policies persist

Primary Healthcare vs Specialization Careers, how to promote PHC to the Young Health Workforce?

This Scottish forest is both a home for wildlife and a boost for the local economy

China Unlimited Special Report: The trip to China

This is how drones and other ‘tradetech’ are transforming international trade

The megatrend that will shape our working future

Palliative care and health coverage: informing is also universalizing

IMF’s Lagarde: Ukraine must fight corruption

Taxes on polluting fuels are too low to encourage a shift to low-carbon alternatives

Western Balkans: An Economic and Investment Plan to support the economic recovery and convergence

Why 2020 is a turning point for cybersecurity

Tougher defence tools against unfair imports to protect EU jobs and industry

Madagascar: UN chief commends leaders, State institutions following ‘historic milestone’ election

Resolving banks with depositors’ money?

Russia to cut gas supplies again: can the EU get back to growth without a solid energy market?

How the future of computing can make or break the AI revolution

Security Council condemns ‘heinous and cowardly’ attack in Iran

Music is a vital urban resource. How do we plan for it?

Digital development: technology-enabled, but human-centric

A third of young people polled by UN, report being a victim of online bullying

EU’s new sanctions on Russia into force “in the next few days”: strength, weakness or strategy?

Meeting the basic needs of our healthcare workers

Is there a cure for corruption in Greece?

UN sees progress in fight against tobacco, warns more action needed to help people quit deadly product

Threats from mammoth banks and Brussels fuel May’s poll rates

Responding to the anger

After Rio Grande tragedy, UNICEF chief highlights ‘dire’ detention centres on US-Mexico border

In the future of work it’s jobs, not people, that will become redundant

Real EU unemployment rate at 10.2%+4.1%+4.7%: Eurostat Update

China’s stock markets show recovery signs while EU is closely watching in anticipation of the €10bn investment

These 4 scenarios show how we might be working in the future

This is how Europe is helping companies and workers as the coronavirus crisis deepens

The good news on pensions: sustainable equals profitable

Science is ‘key’ to pushing forward the 2030 Agenda, UN development forum told

How to end overfishing in the global South

Digital education is both a necessity and an advantage for the Global South. Here’s why

A Sting Exclusive: EU Commission’s Vice President Šefčovič accentuates the importance of innovation to EU’s Energy Union

World Health Organisation and young doctors: is there any place for improvement?

Car-free day – and the other 364 days of the year

Madagascar villagers learn dangers of outdoor defecation

A year on from Yemen talks breakthrough, top UN Envoy hails ‘shift’ towards peace, despite setbacks

These are the countries with the highest inflation

Claude Akpokavie, Senior ILO Adviser:“Engaging in policy debates and organizing workers, are two key challenges faced by unions in Export processing zones”

The West and Russia accomplished the dismembering and the economic destruction of Ukraine

Modernising EU justice systems: New package to speed up digitalisation of justice systems and boost training of justice professionals

DR Congo Ebola outbreak now a Public Health Emergency, UN health agency declares

Donald Tusk presents EU summit conclusions for last time

On Youth Participation: Are we active citizens?

Letter to The European Sting from Italy

Charlotte in Ghana

‘Critical test’ for North Korea’s Government as civilian suffering remains rife, warns UN rights expert

25 years after population conference, women still face challenges to ‘well-being and human rights’, says UN chief

More Stings?

Comments

  1. Arthur Tamale says:

    Just visited today on this site and seen all the efforts and neglecting east Africa and from that region. How ever we are planting avocado trees which helps people to get fruits and sell them and the same time protecting the environment. In any case of any support please we well come it.

Trackbacks

  1. […] Restoration in 2021, interest in tree planting exploded in 2019. Jumping on the bandwagon were YouTube celebrities and Elon Musk, among pop culture icons, as well as tech companies and drone start-ups. But […]

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s