YouTubers are teaming up to plant 20 million trees

youtube

(Kon Karampelas, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Charlotte Edmond,  Formative Content,


YouTube stars are pulling together to plant 20 million trees.

It’s a simple idea that demonstrates how social media’s power can be harnessed for good – and they’re already more than halfway there. More than 600 YouTubers are rallying their followers to raise $20 million for the Arbor Day Foundation, a US charity that plants trees and teaches conservation.

For every dollar donated, Arbor Day will fund the planting of a tree, many of them in state and national forests managed by government agencies. The goal is to plant a variety of species on every continent except Antarctica.

The #TeamTrees fundraiser started when Jimmy Donaldson, who posts on YouTube under the name MrBeast, was challenged to commemorate hitting 20 million subscribers. He called on other influencers to make the idea a reality, claiming a new fundraising record for the site.

Creative tactics have encouraged donations. Jackscepticeye hosted an eight-hour livestream of him planting trees in video game Minecraft. One online gamer donated $10 for each kill in a Fortnite tournament, and domino artist #Hevesh5 created a giant tree out of dominoes. Tesla CEO Elon Musk donated a million trees, changing his Twitter name to Treelon.

By flooding YouTube with fundraising clips, the aim is to push videos about climate change and the environment higher up the platform’s recommended lists, and ultimately to a broader audience.

Graph showing tropical tree cover loos since 2001
The steady decline of tropical forests
Image: World Resources Institute

Engaging people in conservation is important, since the WWF estimates we’re losing the equivalent of 27 soccer fields of trees every minute, mainly through expansion of agriculture and illegal logging. Forests play a critical role in managing climate change, soaking up carbon dioxide that would otherwise be in the atmosphere. They are also crucial to biodiversity.

What’s the World Economic Forum doing about deforestation?

Halting deforestation is essential to avoiding the worst effects of global climate change.

The destruction of forests creates almost as much greenhouse gas emissions as global road travel, and yet it continues at an alarming rate.

In 2012, we brought together more than 150 partners working in Latin America, West Africa, Central Africa and South-East Asia – to establish the Tropical Forest Alliance 2020: a global public-private partnership to facilitate investment in systemic change.

The Alliance, made up of businesses, governments, civil society, indigenous people, communities and international organizations, helps producers, traders and buyers of commodities often blamed for causing deforestation to achieve deforestation-free supply chains.

The Commodities and Forests Agenda 2020, summarizes the areas in which the most urgent action is needed to eliminate deforestation from global agricultural supply chains.

The Tropical Forest Alliance 2020 is gaining ground on tackling deforestation linked to the production of four commodities: palm oil, beef, soy, and pulp and paper.

Get in touch to join our mission to halt to deforestation.

Announcing the initiative, MrBeast said: “People just keep making fun of our generation for ‘retweet activism’ and not actually doing something.

“This is your chance to make a difference … this is our chance to show the world we care.”

the sting Milestones

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

International community agrees on a road map for resolving the tax challenges arising from digitalisation of the economy

‘Crimes against humanity,’ ‘war crimes’ and risk of new ethnic violence in DR Congo, warn UN experts

Statement by OECD Secretary-General Angel Gurría on the outcome of COP 25

‘Maintain calm’ and ‘exercise patience’ UN envoy urges, as Nigeria heads to polls

The refugee crisis seen through the eyes of a young doctor from Turkey

Cleantech innovation is being stifled. Here’s how to unlock it

Basel III rules relaxed: Banks got it all but become more prone to crisis

These are the world’s 10 most innovative economies

4 myths about corruption

How to reimagine our cities as hubs for biodiversity, conservation and climate resilience

OECD and European Commission join forces to further support structural reforms in European countries

3 ways to protect LGBTI rights across the world

Commission disburses €14 billion under SURE to nine Member States

Protecting refugees in Europe: UNHCR calls for a ‘year of change’

‘Bicycle Kingdom’ makes a comeback, as China seeks solutions to tackle air pollution crisis

GSMA Announces First Keynote Speakers for 2019 “MWC Los Angeles, in Partnership with CTIA”

Palliative Care: A Gap to fill in healthcare service

5G will redefine entire business models. Here’s how

‘Catastrophic’ healthcare costs put mothers and newborns at risk

The Eurogroup protects Germany and blames others

How to talk about climate change: 5 tips from the front lines

Global Cooperation for Local Action: Fighting antimicrobial resistance

The future of crypto-assets, from opportunities to policy implications

This is what different countries are doing to stop coronavirus from spreading

Future-proofing the European banking market – removing the obstacles to exit

Why trade wars have no winners

Ηealth’s foundation is falling apart: what can we do about it?

European Commission and European Investment Fund launch €75 million BlueInvest Fund

Trade war or not New York bankers will have it their way

How building renovations can speed up the electric vehicle revolution

European Youth Capital 2018 : Cascais

Central African Republic: Guterres says UN mission committed to protecting civilians, helping stabilize country, as violence flares

Turkey needs to step up investment in renewables to curb emissions

Commissioner for Crisis Management in Kabul: EU steps up humanitarian assistance with €32 million

Senior UN children’s advocate says they ‘should never be targeted by violence’

A Sting Exclusive, the European Commissioner for Energy Günther Oettinger writes for the Sting on “EU Industry: a major energizer”

Chart of the day: These are the cities where the World Cup threatens productivity the most

Wash your hands, but keep your mind clean

Human rights breaches in Bangladesh, Cuba and Vietnam

New UN-supported farming app is cream of crop in tackling Sahel pest

Privatisation and public health: a question of Human Rights

Can this billion-dollar initiative save the world’s tropical forests?

European Investment Bank to borrow €70 billion in 2013

‘These are very dark times for Yemen’: senior UN official on air strike mass casualties

Why and how did ISIS and Muslim fundamentalism gain momentum this year?

Brexit: when the hubris of one man can set the UK, the EU and the entire world on fire

Warmongers ready to chew what is left of social protection spending

State aid: Commission refers United Kingdom to European Court for failure to fully recover illegal tax exemption aid of up to around €100 million in Gibraltar

Youth Forum calls on Parliament to ease entry into Europe for young people

Better sanitation for India is in the pipeline

Why transparency in drug pricing is more complicated than it seems

COVID-19: faster authorisation for vaccines adapted to variants

As inequality grows, the UN fights for a fairer world

DiscoverEU: 20,000 more young people will explore Europe in 2020

‘Undersea gardeners’ are restoring Jamaica’s lost coral reefs

The global response to the coronavirus pandemic must not be undermined by bribery

Banks must take bold action to fight climate change. This is how they can do it

COVID-19 threatens the developing world’s small businesses. This is how to save them

Chronic illnesses: UN stands up to stop 41 million avoidable deaths per year

Mediterranean migrant drownings should spur greater action by European countries, urge UN agencies

More Stings?

Comments

  1. Arthur Tamale says:

    Just visited today on this site and seen all the efforts and neglecting east Africa and from that region. How ever we are planting avocado trees which helps people to get fruits and sell them and the same time protecting the environment. In any case of any support please we well come it.

Trackbacks

  1. […] Restoration in 2021, interest in tree planting exploded in 2019. Jumping on the bandwagon were YouTube celebrities and Elon Musk, among pop culture icons, as well as tech companies and drone start-ups. But […]

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s