This is how social media giants are helping stop the spread of measles

social media pill

(Marc Schaefer, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Katharine Rooney, Senior Writer, Formative Content


Social media companies are responding to the World Health Organization’s call to help prevent the spread of misinformation about vaccines, following a measles increase in almost every region in the world.

Pinterest has announced that for search terms such as “measles” and “vaccine safety”, it will only share information from public health organizations, such as the WHO, the Centers for Disease Control (CDC) and the Vaccine Safety Net, a global network of websites that provides reliable vaccine safety information.

The site now features content on the number of lives saved each year thanks to vaccines, and includes the message: “If you’re looking for medical advice, please contact a healthcare provider”.

“We’re taking this approach because we believe that showing vaccine misinformation alongside resources from public health experts isn’t responsible,” says Pinterest’s Public Policy and Social Impact Manager Ifeoma Ozoma.

Image: Statista

Stopping the spread

Nearly three times as many cases were reported from January to July of this year than in the same period in 2018, according to the WHO. Four European countries – Albania, the Czech Republic, Greece and the UK – lost their measles-free status in 2018.

Vaccines, Health and healthcare, Gavi

What is the World Economic Forum doing about access to vaccines?

In 2000, Gavi, the Vaccine Alliance was launched at the World Economic Forum’s Annual Meeting in Davos, with an initial pledge of $750 million from the Bill and Melinda Gates Foundation.

The aim of Gavi is to make vaccines more accessible and affordable for all – wherever people live in the world.

Along with saving an etimated 10 million lives worldwide in less than 20 years,through the vaccination of nearly 700 million children, – Gavi has most recently ensured a life-saving vaccine for Ebola.

At Davos 2016, we announced Gavi’s partnership with Merck to make the life-saving Ebola vaccine a reality.

The Ebola vaccine is the result of years of energy and commitment from Merck; the generosity of Canada’s federal government; leadership by WHO; strong support to test the vaccine from both NGOs such as MSF and the countries affected by the West Africa outbreak; and the rapid response and dedication of the DRC Minister of Health. Without these efforts, it is unlikely this vaccine would be available for several years, if at all.

Read more about the Vaccine Alliance, and how you can contribute to the improvement of access to vaccines globally – in our Impact Story.

Vaccine hesitancy – the refusal to take up widely available vaccines – has been reported in more than 90% of countries – driven in part by misinformation spread via social media.

Between 2010-2017, nearly 3 million US children did not have their first measles vaccine. The country recently logged 1,215 measles cases across 30 states, in the worst outbreak since 1992.

A plea from the American Academy of Pediatrics to ensure social media users are only given access to “credible, science-based information” has led to other digital giants changing their recommendation algorithms and demonetizing “anti-vax” videos.

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

the European Sting Milestones

Featured Stings

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

At this Italian bookshop, children swap their recycling for something to read

Making the most of the Sustainable Development Goal 3: its overlooked role in medical education

Mergers: Commission clears E.ON’s acquisition of Innogy, subject to conditions

Confirmed ‘Blue Line’ tunnels ‘do not appear’ to surface in Israel – UN peacekeeping chief

A Young entrepreneur cries out: “start in Europe, stay in Europe”

From violence to dialogue: as land conflicts intensify, UN boosts efforts to resolve disputes through mediation

US – Russia bargain on Syria, Ukraine but EU kept out

EU and Japan select first Erasmus Mundus Joint Master Programmes

New book honours UN women who made HERstory

There are more than 1 billion guns in the world and this is who owns them

Around 600,000 Afghan children face death through malnutrition without emergency funds: UNICEF

IFMSA and IPSF on the Health of Migrants and Refugees

EU budget: Commission proposes most ambitious Research and Innovation programme yet

Why precision medicine is the future of healthcare

UN chief condemns terror attack in Kismayo, Somalia

This Mexican company is making biofuel from cactus plants

Half the world’s refugee children not in school, UN agency finds

MEPs approve boost to workers’ rights in the gig economy

Berlin and Paris pursue the financial fragmentation of Eurozone

FROM THE FIELD: Watering the parched farmland of São Tomé and Príncipe

Draghi cuts the Gordian knot of the Banking Union

UN food agency begins ‘last resort’ partial withdrawal of aid to opposition-held Yemeni capital

EU Copyright Directive: Will US tech giants comply or ditch the EU market?

Greenery: the miracle cure for urban living

Why Eurozone can afford spending for growth

An ageing workforce isn’t a burden. It’s an opportunity

Portugal can use its economic recovery to build up resilience

Khashoggi case highlights ‘very worrying practice’ of overseas abductions, says UN expert

How can entrepreneurship tackle the migration crisis in the EU?

UN chief praises New Zealand premier’s ‘admirable’ response to Christchurch attacks

45th Anniversary of the French Confederation (Confédération Nationale des Junior Entreprises)

UN experts urge United Arab Emirates to release terminally ill woman to live her last days ‘in dignity’

How music can help children with autism connect

EU’s unsparing question to UK: now what kind of future relations do you want?

July was the hottest month ever – what does that actually mean?

We can save our ocean in three steps – if we act now

The West unites against Mali desert rebels

How a teen refugee survived a shipwreck and saved a baby’s life

‘Staunch support’ for Iran nuclear deal tempered by concern over missile testing

‘Pioneering’ former Chilean President Michelle Bachelet officially appointed new UN human rights chief

5 ways to #BeatAirPollution

China Unlimited: the dragon’s long and winding road

Metrics of the Sustainable Developments Goals: Can we trust our data?

Scourge of slavery still claims 40 million victims worldwide, ‘must serve as a wakeup call’

Spotlight Initiative – EU and UN fight against domestic violence in the Pacific region

Congolese expelled from Angola returning to ‘desperate situation’: UN refugee agency

Greece may offer to China a European gateway

Utmost hypocrisy emitted by EU’s energy regulation

The JADE Spring Meeting is about to begin

Ceasefire holds in Tripoli, but core problems remain, says UN Libya mission chief

COP21 Breaking News_10 December: UN Climate Chief Calls for Final Push to Meet Adaptation Fund Goal Very Close to Target

What keeps me up at night? Two strategists reply

Syria: UN chief warns Idlib offensive may set off ‘humanitarian catastrophe’

These are the fastest trains in the world

What makes America the world’s most competitive economy?

COP21 Breaking News: Paris Pact on Water and Climate Change Adaptation Announced

MWC 2016 LIVE: The top 5 themes of this year’s Mobile World Congress

The EU launches € 1 billion plan on supercomputers and tries to catch-up with competitors

Most people on the internet live in this country

These are the world’s best cities to be a cyclist

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s