The 5 things you need to make your teams more effective, according to Google

Google

Google, New York, United States (Arthur Osipyan, Unsplash)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Douglas Broom, Senior Writer, Formative Content


What makes a great team? Four years ago, Google announced it had the answer. The tech giant said its research showed personality types were not as important as setting a clear framework to support a team.

Abeer Dubey, who led the research by Google’s People Analytics division told The New York Times: “We had lots of data, but there was nothing showing that a mix of specific personality types or skills or backgrounds made any difference. The ‘who’ part of the equation didn’t seem to matter.”

On revisiting its findings, Google sparked a new debate about how teams really work. A recent article in the Harvard Business Review (HBR) disagreed with the Google research, asserting that personality types were still key to building great teams.

Dave Winsborough, head of personality profiler Hogan X and Professor Tomas Chamorro-Premuzic, Chief Talent Scientist at staffing firm ManpowerGroup, said in the article that Google was arguing success depended on a team’s collective level of emotional intelligence and good communication.

“Google’s recipe of being nice and joining in makes perfect sense and is hardly counterintuitive,” they said. “Perhaps more surprising, Google’s research implies that the kinds of people in the team are not so relevant.

“While that may be true at Google, a company where people are preselected on the basis of their personality (or “Googliness”), this finding is inconsistent with the wider scientific evidence, which indicates quite clearly that individuals’ personalities play a significant role in determining team performance.”

The authors said in their experience, teams rarely perform at maximum capacity because most of the models devoted to creating high-performing teams focus solely on skills and experience, and ignore the influence of personality.

“Achieving the right mix of skills, experience, and personality is the key to a productive team and contented workforce. Get that mix wrong, by even just one individual, and the results can be disastrous.”

Google’s five dynamics of an effective team:

  • 1. Psychological safety – empowering people to contribute without fear and to own up to mistakes
  • 2. Dependability – members of dependable teams can rely on one another to live up to their responsibilities
  • 3. Structure and clarity – a team that has clear roles, goals and plans
  • 4. Meaning – a sense of purpose in the team’s work or its output is vitally important for team effectiveness
  • 5. Impact – belief that the work makes a difference to an organization’s goals and will bring about change.

Google says the most important of its five dynamics is psychological safety. The research found teams with high scores for psychological safety exceeded sales targets by an average of 17%, while those with low ratings fell short by as much as 19%.

Understanding personalities

There is a plethora of psychological tools out there to help managers understand the traits of their people and combine them for maximum effectiveness.

One of the first was the Myers-Briggs Type Indicator, developed in the first half of the 20th century by mother and daughter team Katharine Cook Briggs and Isabel Briggs Myers. Based on the ideas of Swiss psychiatrist Carl Jung, they built a tool that defines an individual’s personality traits using four categories.

Like the later Belbin Team Roles, developed by an academic at the UK’s Henley Business School, the idea is that if people have a better understanding of their colleagues’ personalities they will be able to play to their strengths as members of a team.

The role of business leaders

Bernadette Wightman, Managing Director, Global Services, BT Group emphasises the role of business leaders in building strong teams. Speaking at the World Economic Forum Annual Meeting in Davos this year she said leaders were defined by the quality of their teams.

Leaders must coach and mentor teams and avoid corporate speak if they want to raise engagement. “It’s never the wrong time to build the right team. As leaders, it’s our responsibility to attract the very best people to create a team that’s greater than the sum of its parts,” she said.

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