Facebook changes its terms and clarify its use of data for consumers following discussions with the European Commission and consumer authorities

facebook eu data .png

(William Iven, Unsplash)

This article is brought to you in association with the European Commission.


Today, the European Commission and consumer protection authorities have welcomed Facebook’s updated terms and services. They now clearly explain how the company uses its users’ data to develop profiling activities and target advertising to finance their company.

The new terms detail what services, Facebook sells to third parties that are based on the use of their user’s data, how consumers can close their accounts and under what reasons accounts can be disabled. These developments come after exchanges, which aimed at obtaining full disclosure of Facebook’s business model in a comprehensive and plain language to users.

Vera Jourová, Commissioner for Justice, Consumers and Gender Equality welcomed the agreement: “Today Facebook finally shows commitment to more transparency and straight forward language in its terms of use. A company that wants to restore consumers trust after the Facebook/ Cambridge Analytica scandal should not hide behind complicated, legalistic jargon on how it is making billions on people’s data. Now, users will clearly understand that their data is used by the social network to sell targeted ads. By joining forces, the consumer authorities and the European Commission, stand up for the rights of EU consumers.”

In the aftermath of the Cambridge Analytica scandal and as a follow-up to the investigation on social media platforms in 2018, the European Commission and national consumer protection authorities requested Facebook to clearly inform consumers how the social network gets financed and what revenues are derived from the use of consumer data. They also requested the platform to bring the rest of its terms of service in line with EU Consumer Law.

As a result, Facebook will introduce new text in its Terms and Services explaining that it does not charge users for its services in return for users’ agreement to share their data and to be exposed to commercial advertisements. Facebook’s terms will now clearly explain that their business model relies on selling targeted advertising services to traders by using the data from the profiles of its users.

In addition, following the enforcement action, Facebook has also amended:

–      its policy on limitation of liability and now acknowledges its responsibility in case of negligence, for instance in case data has been mishandled by third parties;

–      its power to unilaterally change terms and conditions by limiting it to cases where the changes are reasonable also taking into account the interest of the consumer;

–      the rules concerning the temporary retention of content which has been deleted by consumers.  Such content can only be retained in specific cases – for instance to comply with an enforcement request by an authority – and for a maximum of 90 days in case of technical reasons;

–      the language clarifying the right to appeal of users when the their content has been removed.

Next steps

Facebook will complete the implementation of all commitments at the latest by the end of June 2019. The Commission and the Consumer Protection Cooperation network will closely monitor the implementation.

If Facebook does not fulfil its commitments, national consumer authorities could decide to resort to enforcement measures, including sanctions.

Background

The EU Consumer Protection Cooperation Regulation links national consumer authorities in a pan-European enforcement network. On that basis, a national authority in one EU country can request the assistance of their counterpart in another EU country to stop a cross-border infringement of EU consumer law.

The Consumer Protection Cooperation Network carried out a joint assessment of Facebook’s terms of service under the coordination of the French Directorate General for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF) and asked the company, as well as Twitter and Google+ to improve a number of contract terms.

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

the European Sting Milestones

Featured Stings

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

Eurozone: Bankers-politicians rig keeps robbing taxpayers

UN chief pays tribute to Egypt’s role in avoiding ‘dramatic’ escalation in conflict across the Gaza-Israel border

The European brain drain and the deteriorating medical workforce

Brexit uncertainty keeps shaking the world’s financial markets

4 ways the US can take the lead in the fight against human trafficking

Germany tries to save Europe from war between Ukraine and Russia

IMF asks Europe to decide on bank resolutions and the Greek Gordian knot

Why home is the least safe place to be a woman

The horrific trend of the anti-vaccine movement in Turkey

Food supply chain: A step closer to ending unfair trading

DR Congo: Insecurity and attacks mean Ebola will keep spreading, warns world health agency

UN agency chiefs issue ‘call to action’ on behalf of refugee children

SCADA Security Conference 2017 in Prague, Czech Republic

Support for EU remains at historically high level despite sceptics

Climate changes and the imminent public health crises

MWC 2016 LIVE: Mobile has power to tame transaction fees – PayPal CEO

Is poor generational intelligence holding you back at work?

These are the 10 most in-demand skills of 2019, according to LinkedIn

Here are three ways the private sector can act as a sustainability catalyst for Globalization 4.0

UN blue helmets in South Sudan use Sustainable Development Goals to help build peace

We need to rethink neuroscience. And you can help us

This incredibly detailed map of Africa could help aid and development

When nations work together, hope prevails and collective solutions can be found – UN chief tells Peace Forum, marking World War centenary in Paris

Mali not fulfilling its ‘sovereign role’ in protecting its people: UN human rights expert

Hydrogen isn’t the fuel of the future. It’s already here

UN-based World Summit Award (WSA) presents its master list on digital innovation with impact on society from 24 countries

Hiring is broken. Here’s how to fix it

Why David Cameron’s large victory in UK elections will not pursue a ‘Brexit’

UN rights expert calls for end to ‘purgatory’ of ‘international inaction’ facing Myanmar’s remaining Rohingya

“America first” policy goes against EU-US partnership, say MEPs

70 years on, landmark UN human rights document as important as ever

Stateless Rohingya refugee children living in ‘untenable situation’, UNICEF chief

Europe plans to send satellites into space to monitor CO2 emissions

Yemen parties underscore ‘strong desire’ for peace, UN Envoy reports

Afghanistan: Bring ‘architects’ of latest ‘appalling’ suicide bombing to justice, says deputy UN mission chief

Income inequality threatens the socio-political structures in developed countries

How women are transforming the Arab world’s start-up scene

‘Two pack’ austerity package in force but with less vigor

How innovation from within is transforming International Organizations as well as lives

Strengthening security through an EU-wide information system

‘Reasons to hope’ for sustainable peace in Central African Republic – UN Mission chief

Living to 100: why we should plan for more sushi, chocolate and work

Merkel had it her way with the refugees & immigrants but can Greece and Turkey deliver?

Road safety: Data show improvements in 2018 but further concrete and swift actions are needed

How Asia could be the winner in the US and China’s Belt and Road race

Scale of displacement across Myanmar ‘very difficult to gauge’, says UN refugee agency

My unlimited China

Quicker freezing and confiscation of criminal assets in the EU

Refugee crisis update: EU fails to relocate immigrants from Greece and Italy

3 ways to use digital identity systems in global supply chains

Car clocking: MEPs call for new legislation to combat odometer fraud

The countries most ready for the global energy transition

Neither side stands to benefit in US-China trade spat, UN says

EU–US: What is the real exchange in a Free Trade Agreement?

These countries have the most powerful passports

‘Time is of the essence’ for refugees on Greek islands – UN agency

Is euro to repeat its past highs with the dollar?

Reform of road use charges to spur cleaner transport and ensure fairness

A multipolar world brings back the national champions

Statement by the Brexit Steering Group on UK paper on EU citizens in the UK

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s