
(Arnaud Jaegers, Unsplash)
In September 2018, as part of the State of the Union, President Juncker proposed measures to bolster European democracy and protect free and fair elections in Europe. Ahead of the European elections, Commissioner Vera Jourová has written to national political parties calling on them to ensure transparency of political advertising, to be ready to face cyberattacks and to respect European data protection rules during the campaign. Frans Timmermans, First Vice-President said: “We know there are forces which are trying to disrupt our societies, meddle in our elections and subvert our democracies. They will most likely step up their malicious activities in the run-up and during the European elections. We cannot be naïve. It’s time we too step up our democratic defences as soon as possible so that people will be better informed, and their data better protected.” Věra Jourová, Commissioner for Justice, Consumers and Gender Equality said, “Our elections and ultimately our democracies are challenged by new threats. Today, I call on all political parties to play their part in securing free and fair elections. Voters deserve transparency to make an informed choice. Online political advertising should be as transparent as the advertising you receive in your mailbox or on the market. Political parties also need to secure their networks to prevent cyberattacks and fully respect data protection rules. I expect all political actors to take their responsibility; at the same time the new sanctions introduced will also ensure the rules are respected.” The package of measures adopted in September aims to bolster European democracy and protect free and fair elections in Europe. It includes a series of actions addressed to national and European political parties and foundations. Today, the Commission calls on national parties to ensure transparency of the sources and amount of campaign funding for online activities during the upcoming European Parliament election campaigns. To increase this transparency the Commission urges national political parties, foundations and campaign organisations to:
- ensure citizens can easily recognise online paid political advertisements and communications, and the party, foundation or organisation behind them;
- make information available about their spending for online activities on their websites. This includes paid online political advertisements and communications, as well as information on any targeting criteria used in the dissemination of such advertisements and communications;
- make their paid online political advertisements and communications accessible through their websites.
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