football 2019

(Unsplash, 2019)

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.

Author: Alex Liu, Managing partner, AT Kearney


The practical power of joy is so clearly evident across most human endeavours, I wonder why business leaders have not made joy a pillar of their performance strategies?

As a lifelong fan of team sports, I point to all the remarkable moments when success is linked to joy. When a team is performing at its awe-inspiring best, despite its limitations or challenges, every player – indeed the entire arena – experiences a brimming ecstasy that lifts the team even further. Success sparks joy. Joy fuels further success.

Can the joy that is so apparent in championship athletics be replicated in business? Absolutely. Joy within any team arises from a combination of harmony, acknowledgment, and impact – all of which we as leaders can engender in the business world and in our communities.

1. Harmony. Each player on a winning team is keenly aware of his or her distinct contribution to achieving the overarching goal. When a team effectively blends its players’ diverse talents, roles, and personalities into harmonious action, the whole exceeds the sum of its parts. (“No hero ball.”)

2. Acknowledgment. Great basketball coaches instruct their players that when they make a basket, they should point immediately to the teammate who made the pass that created the shot opportunity. Directly acknowledging a teammate’s “assist” reinforces the tangible behaviours that yield collective success. (“Team first.”)

3. Impact. Shared success is among the most fulfilling of human experiences, and can forge unusually strong and lasting bonds. Championship teams often reunite decades after their triumph to recapture the sense of joy they shared together – a connection they confess is among their most meaningful memories. Even on teams that do not win championships, personal connections often endure because teammates have made a lasting imprint on each other. (“Shared legacy.”)

Many businesses are investing heavily in technologies to develop such visceral connections – to link their people to each other, to customers and to other stakeholders. Hyper-connectivity is being embraced as central to sustaining operational competitiveness in the digital age, breaking down walls and boundaries. However, many companies are hitting speed bumps because their internal cultures get in the way. Employees habitually seek safety by staying within their own silos and comfort zones, resisting the change needed to fully embrace new ways of connecting and working.

To overcome this inherent obstacle, companies must foster a “culture of connectivity”, as is already so evident in the millennial generation. In such a culture, people are both inclined and prepared to apply evolving connectivity technologies to business strategy and operations. Connectivity – joyfully requesting and giving help, and freely sharing information – becomes second nature.

But technology is just the start, as our new survey shows. Three hundred and fifty employees of companies with $2bn+ revenues in a range of industries responded to a global December 2018 survey sponsored by AT Kearney.

Respondents were first asked to report how much joy they feel at work, on a 1-10 scale. They were then asked to rate (again on a 1-10 scale) how much each of a series of statements reflects their own experience at work. The study explored people’s workplace experiences across the Americas (40% of respondents), EMEA (40%), and APAC (20%).

This chart shows how employees who feel high levels of joy at work (light grey bars) responded to each statement, contrasted to how people who feel lower levels of joy (black bars) replied to the same set of statements.

The results point to a pronounced “joy gap” at work – and to its root cause. People who feel less joy on the job (black bars) also have fewer of the kinds of experiences (reflected in the series of statements) that visibly yield joy on athletic teams. The lesson? By providing their people more experiences that engender joy in any team setting, business leaders can tap more of the practical power of joy in their companies.

Business leaders tend to think a great deal about success, but rarely about joy. Chances are, few are even aware of “the joy gap” in their organization and the resulting lack of personal connection. That must change. Joy packs as much transformational punch as technology. Both are required to maintain the cohesion that helps large organizations nimbly communicate and adapt to unprecedented challenges. Technology provides the infrastructure for that connectivity, but the foundation must be a culture dedicated to the human experience of harmony, acknowledgment and impact. In sum, joy.