China will be the world’s top tourist destination by 2030

Mr Li KEQIANG, Prime Minister of China. Copyright: European Union Event: ASEM Summit 2018

This article is brought to you thanks to the strategic cooperation of The European Sting with the World Economic Forum.

Author: Pushpam Kumar, Chief, Ecosystem Services Economics Unit

Forget the Loire Valley and Eiffel Tower – by 2030, the Yellow Mountains and Shanghai Tower will be topping global travel bucket lists as China leapfrogs France to become the world’s top tourist destination.

And more Chinese will be travelling overseas in the coming decade than any other nationality, as household incomes rise, according to Euromonitor International’s Megatrends Shaping the Future of Travel report.

At the World Travel Market in London, Euromonitor International’s Head of Travel Caroline Bremner said: “Destinations like China are poised for a successful performance in inbound tourism, with China set to overtake France as the leading destination worldwide by 2030.”

The report estimates there will be 127 million arrivals in China each year by the end of the next decade, compared to 126 million in France and 116 million in the US.

Asia on the up

Globally, 1.4 billion trips are expected to be taken this year, a 5% increase on last year, with total travel sales coming in at almost $2.5 trillion, according to the report’s author, Wouter Geerts.

Travel across Asia is especially taking off, with both inbound and outbound trips on the increase thanks to upcoming sporting events (the Tokyo Olympics and Winter Games in Beijing) boosting the region’s appeal, as well as “rapidly growing economies, and an expanding middle class seeking to spend its increasing disposable income on travel”.

Technology is a huge factor in this growth, says Geerts: “Online travel intermediaries such as Ctrip and Fliggy are today’s travel enablers in China, while traditional travel intermediaries in Japan and South Korea such as JTB and Hanatour are actively investing in their online channels to meet demand from their constantly-connected consumers.”

“The gradual process of loosening visa restrictions has made travelling in the region easier, with 80% of arrivals in Asia originating from the region,” he adds.

Asia’s place as an emerging tourism market – both as an attractive destination and as a growing source of tourists – is also evident in the World Economic Forum’s Travel & Tourism Competitiveness Report 2017.

It predicted the top 10 fastest growing destinations for leisure travel spending between 2016 and 2026 would be India, Angola, Uganda, Brunei, Thailand, China, Myanmar, Oman, Mozambique and Vietnam.

China’s pulling power

Within Asia, China is seeing the biggest tourism growth, with outbound trips set to reach 260 million by 2030. As well as becoming the biggest inbound market by 2030, domestic tourism is also taking off. And there will be 6.7 billion domestic trips by 2023, up from 4.7 billion in 2018.

Geerts said: “Tourism is a key pillar of the Chinese economy, and much investment has been made to improve infrastructure and standards, in addition to tourism-friendly policies and initiatives.”

In the Forum’s 2017 index, China had moved up two places to be 15th in the rankings, with its exceptional natural and cultural resources to thank, as well as its increased international openness.

However, the report also noted China could enhance its competitiveness by doing more to “address environmental sustainability” (for which it ranked 132nd) and “to ensure the preservation of its unique natural resources”.

China has since changed its approach to the travel industry and is moving towards sustainable tourism.

In 2017, China National Tourism Association set guidelines on ‘all-for-one’ tourism demonstration zones to encourage local governments to improve tourism competitiveness and service quality – to boost regional economies.

Geerts notes: “The country is changing tack, and is looking at conservation, diversity of cultures and the natural environment as important aspects of a cohesive tourism offering.”


the sting Milestone

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

Gender equality and medicine in the 21st century

This man is sleeping out in the Davos cold to make a point about homelessness

Climate change is destroying a barrier that protects the US from hurricanes

Mobile World Congress Shanghai 2019, in association with The European Sting

Human Rights Council election: 5 things you need to know about it

This Latin American country is keeping COVID-19 firmly under control. How?

Can We(esterners) ever understand (the) Chinese

Long-term EU budget: The Union’s ambitions must be matched with sufficient reliable funding

Why leaders need to upgrade their operating systems

Fake news and Freedom of Press: can the EU ever find the fine line?

Erdogan’s Turkey in dire straits for flip flop policies in the Middle East

Polluted lungs: health in the center of environment discussion

Future of our planet hinges on action by today’s youth – UN deputy chief

What do Europeans believe about the crisis and the possible way out?

Pedal power makes ‘positive impact on climate’, urges UN on World Bicycle Day

North Sea fisheries: MEPs back EU plan to sustain stocks of demersal species

MEPs list conditions for new EU-Azerbaijan deal

WhatsApp to face scrutiny from EU regulators task force over data sharing with Facebook

New state aid rules: Commission increases national support to farmers up to €25,000

It’s a lie Eurozone isn’t competitive

The EU checks the multinationals for tax fraud but Britain may sail out of the EU via Panama

EU shapes its ambitious strategy on India

Teaching medical ethics and technology: Are our future doctors prepared for this merger?

Bangladesh: Head of UN refugee agency calls on Asia-Pacific leaders to show ‘solidarity’ with Rohingya refugees

Final turnout data for 2019 European elections announced

2018 Golden Pen of Freedom Awarded to Maria Ressa of the Philippines

GSMA Mobile 360 – Africa on 16-18 July 2019, in association with The European Sting

Why your next work meeting should be a ‘walk-and-talk’

How Gen Z and Millennials can learn to love manufacturing jobs for real

EU opens a third antitrust file against Google

To rebuild trust in the media, we must empower its consumers

4 ways to build businesses that work for good, right now

Parliament adopts new rules for short-stay visas

Development aid drops in 2018, especially to neediest countries

Schengen: MEPs ready for negotiations on temporary checks at national borders

Ethiopian Prime Minister Abiy Ahmed wins Nobel Peace Prize

A new global platform to unleash entrepreneurs on the world’s toughest problems

“Access denied”: the Greek health system under pressure

How to create a trustworthy COVID-19 tracking technology

More than one billion people do not have access to electricity. What will it take to get them connected?

EU leaders agree to delay Brexit until 31 October

Vote at 16 in Malta: next stop Europe

Climate Change and Human Health: Two Faces of The Same Coin

Why did Cameron gain absolute majority? What will he do now? Will he vote ‘yes’ in Britain’s in – out EU referendum?

The Ecofin deceives the SMEs with the EIB €10bn capital increase

Here are three ways blockchain can change refugees’ lives

Stepped-up efforts needed to combat pneumonia; save nearly nine million children’s lives

Here’s how a circular economy could change the world by 2030

‘Ground Zero’: Report from the former Semipalatinsk Test Site in Kazakhstan

The entire Australian state of New South Wales is in drought

Cholera prevention efforts underway to protect millions in Sudan’s Khartoum state

Environment Committee MEPs push for cleaner trucks and electric buses

Hydrogen power is here to stay. How do we convince the public that it’s safe?

MEPs wants to increase research funding to €120 billion in 2021-2027

The European Parliament x-rays the troika’s doings

Commission presents EU-Vietnam trade and investment agreements for signature and conclusion

From a refugee camp to Davos: one Co-Chair’s story

COP21 Breaking News_04 December: Launch of CREWS, climate risk & early warning systems

What the COVID-19 pandemic teaches us about cybersecurity – and how to prepare for the inevitable global cyberattack

Conflict prevention, mediation: among ‘most important tools’ to reduce human suffering, Guterres tells Security Council

More Stings?


Speak your Mind Here

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s