Here are five tips to make your message clear in a crowded world

Diversity Tolerance 2018

UN Photo/Rick Bajornas Refugee children at the Centre Tenda Di Abramo of the Community of Sant’Egidio, at the time of Secretary-General Ban Ki-moon’s visit to the reception centre in Rome.

This article is brought to you thanks to the strategic cooperation of The European Sting with the World Economic Forum.

Author: Tiffany Misrahi, Community Lead, Aviation, Travel & Tourism Industries, Global Leadership Fellow, World Economic Forum LLC

We are in a new era of communication, whether we like it or not. The fact that you may be reading this article on your phone, in an online newsletter or on Twitter proves this. In a world of multiplying content and channels, we all struggle to identify fake news, select reliable sources and focus on what really matters.

How can we best deal with this situation? How can we manage the endless stream of information while conveying our own message to the world? Here are five tips to get you started:

1. Know your environment

You don’t need to have a million Twitter followers or a thousand Facebook likes, but you should have a good understanding of the different channels of communication, and how to use them effectively. This includes being searchable and having a clear presence on the web, regardless of whether you are a local osteopath or an executive at a multinational company. Word-of-mouth is no longer enough to establish a reputation.

2. Good writing skills are essential

The ability to write well and express your thoughts clearly is often underrated. It applies to every area of communication, from marketing to journalism, from social media to print. Storytelling can be a particularly powerful tool in communicating your message, and it is worth studying different narrative styles and techniques.

Some companies have long recognized the power of good writing. Sixty years ago, the oil and gas company Eni put the poet Attilio Bertolucci in charge of its in-house publication, “The Wild Cat”. Pirelli, the tyre maker, commissioned famous writers such as Eugenio Montale, Umberto Eco and Dino Buzzati for its own magazine, “The Civilization of Cars”. Pirelli now publishes a volume called “New World” that looks more like a coffee-table book than a magazine, featuring high-quality illustrations and photos. Olivetti, famous for its iconic typewriters, also partnered with well-known storytellers to promote its brand.

Hiring talented writers is a crucial first step in this complex, hyper-connected world. Skilled storytellers can work across a range of platforms. In my own role as editor-in-chief of an in-house publication, I am currently experimenting with new formats for our branded content, such as short documentaries that are published on our website.

3. Live, analyze and interpret the context

Not all communication skills can be learnt in a formal way. Lived experience is a vital part of understanding overall context and making the right decisions.

Emile Zola, the 19th-century French writer, journalist, critic and photographer, would not pen a single word until he had the chance to go for a walk, take a few pictures and jot down some notes. His beautiful notebooks still illustrate this method. He would walk around and survey the scene, which Google now makes very easy to do. Still, no online search will ever replace actually visiting a place and seeing it with your own eyes.

Zola’s equivalent today might be the curator and critic Germano Celant, who always highlights the value of context. For his Fondazione Prada exhibition, “Post Zang Tumb Tuuum. Art Life Politics: Italia 1918-1943”, he studied the context in which artworks were created, and the artistic, social, economic and cultural systems of the inter-war period, adding depth to the display.

4. Creativity is key

Is it innate, or can it be taught? In my view, much can be learned by reading about the lives and methods of artists around the world. Rules and a sense of structure are indispensable for most creative people. Reading “Originals: How Non-Conformists Move the World” by Adam Grant, I was struck by how many singers, writers, painters and photographers of the past and present were driven by an urge to rebel against the establishment. Starting with complete freedom may actually hinder creativity, or fuel ideas that lead nowhere.

Successful creative careers require commitment and persistence. John Legend continued to give powerpoint presentations during the day and sing at night, even after the release of his first successful album. Stephen King worked as a teacher, watchman and petrol pump attendant until seven years after the publication of his first novel. T.S. Eliot kept working in a bank until 1925, three years after the publication of his most popular work, “The Waste Land”. Harper Lee was working for an airline company when her lifelong friend Truman Capote persuaded her to write down the stories of her childhood.

As Grant says, to be creative you need rules to break. Even the myth of the genius who dropped out of school is fading: people who manage to launch a start-up while keeping their job have a 33% greater chance of succeeding. From talent shows to fulfilling hobbies, there are countless ways of following your dreams without giving up your day job – though of course there are always those who risk everything to devote themselves to art.

5. Hold on to a sense of wonder and curiosity

We tend to associate creativity with artists and inventors, when actually all of us are creative, according to David Kelly and his brother Tom in their book “Creative Confidence”. We simply need to tap that creativity and share it. This idea speaks to me because of my own family background in the textiles industry. Unconsciously, I absorbed many lessons about creativity and craftsmanship, drawing and fashion, business and cross-cultural values. And I never lost a boundless curiosity for the world. How about you?

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

the European Sting Milestones

Featured Stings

Stopping antimicrobial resistance would cost just USD 2 per person a year

‘Bring to life’ precious moments caught on film or tape, UN agency urges on World Day

Adjust UN force in Abyei to current realities, peacekeeping chief urges Security Council

Protectionism doesn’t stand a chance in the age of connectivity

Europe again the black sheep at the G20 Finance Ministers and Central Bank Governors

Who are the winners and losers in Africa’s Continental Free Trade area?

Eurozone: How can 200 banks find €400 billion?

Human health – litmus paper for the climate change?

New EU rules cut red tape for citizens living or working in another Member State as of tomorrow

More answers from Facebook ahead of Parliament hearing today

The megatrend that will shape our working future

Good Governance in developing modern quality infrastructure systems

Paris, Rome, Brussels and Frankfurt to confront Berlin over growth and the Athens enigma

Easing funding woes for UN agency assisting Palestine refugees a ‘wise investment for today and the future’

Somalia has ‘once in a generation’ gender equality opportunity – UN Women chief

MWC 2016 LIVE: Industry looks to reduce mobile gender gap

EU27 leaders unite on Brexit Guidelines ahead of “tough negotiations” with Theresa May

“Prevention is better than cure”: the main goal of modern medicine

Yemen: Committee brings warring parties to the table in Hudaydah, builds on ceasefire

Schools must look to the future when connecting students to the internet

Italy and Greece zeroed their fiscal deficits, expect Germany’s response

UN chief calls for ‘solidarity, compassion and action’ on World Refugee Day

FROM THE FIELD: A UN peacekeepers-eye view of DR Congo

EU Budget 2019: MEPs increase funding on youth, migration and research

Brexit: European Commission publishes Communication on preparing for the UK’s withdrawal from the EU

Further reforms will promote a more inclusive and resilient Indonesian economy

Davos: Why the global elites couldn’t find answers this year?

Eurogroup president swallows statement on savings confiscation

Why protectionism spells trouble for global economic growth

UN chief welcomes Taliban’s temporary truce announcement, encourages all parties to embrace ‘Afghan-owned peace’

EU prepares for the worst case scenario as Turkey seems to be withdrawing from the migration deal

Gender equality: an issue much talked about but less acted upon

UN condemns Syrian ‘war on children’ as up to 30 reportedly killed in clashes

ECB money bonanza not enough to revive euro area, Germany longs to rule with stagnation

EU to Google: How to dismantle European search engines in 13 steps

EU citizens disenchanted with Economic and Monetary Union over rising poverty and high unemployment

Nokia wins Commission’s approval for Alcatel-Lucent acquisition: a new way for antitrust cases?

‘Crimes against humanity,’ ‘war crimes’ and risk of new ethnic violence in DR Congo, warn UN experts

European Commission calls on national political parties to join efforts to ensure free and fair elections in Europe

The 5 stages of acceptance as robots enter the workforce

UN chief welcomes ‘first concrete step’ in normalizing Eritrea-Ethiopia relationship

It’s down to cities to limit global warming to 1.5°C by 2030

France, Germany challenge Trump’s America on Iran and the reign of the dollar

Three myths keeping government procurement stuck in the past

Poor Greeks, Irish and Spaniards still pay for the faults of German and French banks

Australia needs to intensify efforts to meet its 2030 emissions goal

Primary Healthcare: Back to the Basics

Northern Ireland: Parliament wants to secure post-Brexit regional funding

How Asia could be the winner in the US and China’s Belt and Road race

Better care, stronger laws needed to save 30 million babies on the brink of death

Trump’s pounding of Iran less harsh than expected, leaves arrangement open

ITU Telecom World 2018 takes place in Durban, South Africa

Brussels wins game and match in Ukraine no matter the electoral results

Have we reached peak smartphone?

Parliament toughens its position on banking union

Living to 100: why we should plan for more sushi, chocolate and work

These companies can recycle nearly anything, from cigarette butts to fax machines

Businesses succeed internationally

Germany not famous for easy way outs from political stalemates

It’s time to fulfil the promises made to women 25 years ago

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s