MWC 2016 LIVE: Under Armour learns from “robust community of data”

under-armour-MWC 2016In light of the controversy over the accuracy of Fitbit’s heart rate monitor, Under Armour’s (UA) chief digital officer, Robin Thurston, said his company “doesn’t claim to be more or less accurate than others on the market”.

However, with more than a decade of workout tracking and food logging, he believes Under Armour has “years of experience and a robust community of data to learn from”.

“In terms of accuracy, every device and app uses a different calibration and mechanism for data tracking, and UA has hundreds of people testing its products before they are market-ready,” he added.

Thurston, who spoke on Wearables for Wellness and Lifestyle on Wednesday, said UA is constantly delivering refinements to make the data more consistent and accurate.

According to him, UA’s teams “know the difference between accuracy and precision – instead of comparing stats against others, we are comparing against ourselves – with the goal of providing the most precise and consistent information every time.”

The company has no qualms about the fact that it is just getting started and “firmly believes” it is in the early stages of providing the global community of athletes with tailored information, coaching, and inspiration to lead a healthier life.

He also said “the first handshake a consumer has with the brand will be a digital one” and UA Record, a health and fitness network, will be the foundation of UA’s connected fitness.

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Featured Stings

18th European Forum on Eco-innovation live from Barcelona: What’s next for eco-labelling?

China hopes EU Commissioner De Gucht drops super anti-dumping tariff on solar panels

Everybody against Japan over yen’s devaluation

Brexit uncertainty keeps shaking the world’s financial markets

More capital and liquidity for the banks

Yes, together we can make a change! YO!Fest and EYE 2016

Legal Manager – 2050

Yanis Varoufakis in a Sting Exclusive: “Unsustainable debt turns the creditor into Leviathan; Life under it is becoming nasty, brutish and short”

WEF Davos 2016 LIVE: “Employment contracts today are a reducing share of the workforce”, scientists worry in Davos that the 4th industrial revolution threatens employment globally

De Gucht: More gaffes with the talks on the EU-US free trade agreement

Can ECB’s €60 billion a month save Eurozone?

Paris, Rome, Brussels and Frankfurt to confront Berlin over growth and the Athens enigma

European Court of Justice to Google: It is #righttobeforgotten but not #righttoberemembered

IMF: European banks do not perform their duty to real economy

MWC 2016 LIVE: 5G to embrace unlicensed bands and Wi-Fi

Varna (Bulgaria) awarded European Youth Capital 2017

TTIP’s 11th round major takeaways and the usual “leaked” document

Appreciation of euro to continue

Germany loves a strong euro; the new Fiscal Councils can deliver despite the Greek chaos and a wider questioning of austerity

Junker for Commission President: What were the stakes in this affair

THE ROAD TO GANESHA

Responsible Artificial Intelligence

Rehn ready to sacrifice part of the real economy

Trump’s Russophiles under investigation, Europe remains ‘en garde’

UN Human Rights Council resolution on youth and human rights: a step forward for youth rights

European Youth Forum welcomes establishment of new Youth Intergroup in the European Parliament

Parliament votes reform for better European Co2 market but critics want it sooner than later

Is Eurozone heading for disinflation?

Migration crisis, a human crisis after all

Rehn very reserved about growth in Eurozone

Germany fears that Americans and Russians want to partition Europe again

168 hours left for MEPs – ECOFIN Council to deliver a Banking Union

Facebook and Google to treat Europe as the 51st State of the USA

MWC 2016 LIVE: Mobile has power to tame transaction fees – PayPal CEO

Who cares about the unity of Ukraine?

Medical Doctors in Industry 4.0: pure science fiction

MWC 2016 LIVE: Orange targets VoLTE and Voice over Wi-Fi; strikes Google partnership

What does Tsipras have to offer to the rest of Europe? Is it worth an early advance of €10 billion? Berlin sturdily denies it

EU-US relations on the dawn of the Trump era

iSting: Change Europe with your Writing

Who is to pay the dearest price in a global slowdown?

The EU accuses Russia of bullying Ukraine to change sides

The impact of refugees on the European healthcare system

EU is officially in recession

Commission criticised member states on blocking financial transaction tax

South Sudan’s foreseen genocide: from “Never Again” to “Again and Again and Again”?

EU Summit: Why was Poland isolated in opposing Tusk and the ‘multi speed’ Europe

A European young student speaks about the Youth Policies of the European Commission

Tackling Youth Unemployment

The Next Web 2014, the biggest European conference on Internet so far and the Absence of Brussels from Amsterdam

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s