MWC 2016 LIVE: Under Armour learns from “robust community of data”

under-armour-MWC 2016In light of the controversy over the accuracy of Fitbit’s heart rate monitor, Under Armour’s (UA) chief digital officer, Robin Thurston, said his company “doesn’t claim to be more or less accurate than others on the market”.

However, with more than a decade of workout tracking and food logging, he believes Under Armour has “years of experience and a robust community of data to learn from”.

“In terms of accuracy, every device and app uses a different calibration and mechanism for data tracking, and UA has hundreds of people testing its products before they are market-ready,” he added.

Thurston, who spoke on Wearables for Wellness and Lifestyle on Wednesday, said UA is constantly delivering refinements to make the data more consistent and accurate.

According to him, UA’s teams “know the difference between accuracy and precision – instead of comparing stats against others, we are comparing against ourselves – with the goal of providing the most precise and consistent information every time.”

The company has no qualms about the fact that it is just getting started and “firmly believes” it is in the early stages of providing the global community of athletes with tailored information, coaching, and inspiration to lead a healthier life.

He also said “the first handshake a consumer has with the brand will be a digital one” and UA Record, a health and fitness network, will be the foundation of UA’s connected fitness.

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Featured Stings

Stopping antimicrobial resistance would cost just USD 2 per person a year

Russia and the West to partition Ukraine?

India is building a high-tech sustainable city from scratch

Italy’s rescue operation Mare Nostrum shuts down with no real replacement. EU’s Triton instead might put lives at risk

Court of Auditors: EU spending infested with errors well above the materiality threshold of 2%

Further reforms can foster more inclusive labour markets in The Netherlands

Amsterdam is developing a fleet of autonomous boats to reduce city traffic

European Youth Forum welcomes adoption of Sustainable Development Goals and calls on European countries to not ignore them!

Europe should make voice ‘more heard’ in today’s ‘dangerous world,’ says UN chief

If we can build the International Space Station, ‘we can do anything’ – UN Champion for Space

Draghi cuts the Gordian knot of the Banking Union

Social inclusion: how much should young people hope from the EU? 

Bias in AI is a real problem. Here’s what we should do about it

Cutting money transfer fees could unlock $15bn for developing countries. Here’s how

The EU banking union needs a third pillar guaranteeing deposits

The Eurogroup offered a cold reception to IMF’s director for Europe

Bankers don’t go to jail because they are more equal than us all

Drone regulation is necessary to democratize the sky for humanity

Parliament demands ban on neo-fascist and neo-Nazi groups in the EU

Inflation down to 0.7%, unemployment up at 12.2%: Bad omens for Eurozone

EU Commission accuses Germany of obstructing growth and the banking union

2019 EU Budget: Commission proposes a budget focused on continuity and delivery – for growth, solidarity, security

EU Commission closer to imposing anti-dumping duties on Chinese solar panel imports?

The dangers of data: why the numbers never tell the full story

Sustainability is now mission critical for businesses. Here’s why

Professional practices of primary health care for Brazilian health and gender inequality

This woman solved one of the biggest problems facing green energy

Access to healthcare: what do we lack?

A Sting Exclusive: “Climate Change needs to be demystified”, Anneli Jättenmäki Vice President of European Parliament underscores from Brussels

Why the World Cup is a bit like international trade

Water supply a human right but Greeks to lose their functioning utilities

Eurozone close to agreeing on a Banking Union

The 27 EU leaders did nothing to help May unlock the Brexit talks

Mandela, ‘true symbol of human greatness’, celebrated on centenary of his birth

Britain, EU take edgy steps to unlock Brexit talks as the war of words rages

VW emissions scandal: EU unable to protect its consumers against large multinationals

A Sting Exclusive: “Climate change-the biggest global health threat of the 21st century, yet overlooked in climate negotiations?” IFMSA wonders from COP21 in Paris

It’s Brexit again: Nigel Farage launches a personal campaign to lead the ‘No’ front

Viktor Orbán, Hungarian Prime Minister, at a 2015 event in Brussels, Berlaymont. (Copyright: European Union , 2015; Source: EC - Audiovisual Service; Photo: Lieven Creemers)

Hungary and Ireland build front to say no to EU tax harmonisation plan

Eurozone: Economic Sentiment Indicator recovering losses

The increasing drug prices in Europe

A new crop of EU ‘Boards’ override the democratic accountability and undermine the EU project

Parliament approves €500 million for schooling of refugee children in Turkey

A neo-liberal toll free Paradise for the super rich and tax hell for wage earners

Is this the way to finally beat corruption?

All sides in Yemen conflict could be guilty of war crimes, UN experts find

EU leaders slammed on anti-tax evasion inaction and expensive energy

Commerce is on the cusp of radical change. Is your organization ready?

China and China-EU Relations in the New Era

The EU Commission by serving the banks offers poor support to European mainstream political parties

Is the ECB enforcing the will of the big Eurozone member states on the small? Can the euro area live with that?

90% of plastic polluting our oceans comes from just 10 rivers

5 technologies that will forever change global trade

UN envoy says he ‘is ready to go to Idlib’ to help ensure civilian safety amid rising fears of government offensive

To Brexit, or not to Brexit…rather not: 10 Downing Street, London

G20 LIVE: “International communities and leaders have great expectations for 2016 G20 summit in Hangzhou China”, Mr Wang Xiaolong, the Chinese Foreign Ministry’s special envoy stresses live from G20 in Antalya Turkey

Eurozone’s credibility rock solid

The two big uncertainties shaping our future

The Future of Balkans: Embracing Education

One year on: EU-Canada trade agreement delivers positive results

Why Eurozone needs a bit more inflation

More Stings?

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s