Leveraging digital for high quality internships

Written by Sisekelo Sinyolo, director of Marketing at AIESEC in Belgium

Sisekelo Sinyolo is the current director of Marketing at AIESEC in Belgium

Sisekelo Sinyolo is the current director of Marketing at AIESEC in Belgium

The digital age has brought us an overload of information. A quick search for quality internships on any search engine presents a list of academic articles which detail what defines quality internships. Searching for the use of digital technologies in improving the delivery of quality internships provides little tangible information.

In this maze of the world-wide web there is a hidden gem. It is an international youth-driven organization which provides a platform for young people to explore and develop their leadership potential. Continually striving to improve the experience of young people across the globe, AIESEC has sought to adapt to changing landscapes since 1948.

The organization started as a movement “to expand the understanding of a nation by expanding the understanding of the individuals, changing the world one person at a time.” A decade later the organization was providing well over 1000 internship opportunities. Our journey with digital started truly launching toward the end of the 60s. We were already delivering 4000 exchanges annually. Manual matching of students to opportunities became cumbersome. Consequently, we had an overhaul of our systems and began leveraging on digital to improve experience delivery.

Fast-forward to modern-day AIESEC: we deliver over 25000 internships annually. These opportunities are driven by a network of 70 000 members. Having such a low productivity rate and high volume of experiences delivery led to a period of introspection. We needed to change the way that we work to allow us to deliver more and better experiences. This time can be described as the digital revolution of AIESEC.

We identified several needs from society: lack of credible sources of high quality internships, internal challenges in delivering the experiences efficiently and effectively, inaccessibility of our platform for externals both in the business world and in the student market, and finally, difficulty in connecting enterprises to students.

We are now reaching the end of our digital revolution. And the results are astounding.

At first, we considered the journey that a customer goes through before subscribing to AIESEC internships until the point they finish their experience. We defined this as our customer flow. We understand that the opportunities that we provide are of high value. How can we ensure that more students and recent graduates have access to them?

We started by having an overhaul of our online engagement platforms. This spans from social media channels such as Facebook and twitter through to our global, national and local websites. We aligned the brand and made it uniform throughout the 124 country network. We are still in the process of aligning our global websites. This greatly improved our conversion rates.

Considering that we have a steadily increasing flow of traffic, we needed to be more transparent about the opportunities that we offer. While we previously restricted access to our database to students that came to our information sessions, we now opened it to the world. If our aim is to engage and develop every young person in the world they should be able to access our programs wherever they are.

We then connected this platform to our internal system where we are able to follow up on each student based on their profiles and match them to companies that provide internships. In this way we ensure that an experience is delivered to most students who show interest. At the same time we improve the follow-up from our side to ensure the quality.

Since the changes launched, we have not looked back. From the AIESEC in Belgium perspective, our reach has doubled in the past 2 months with minimal effort. Our potential to reach students even in remote corners of the country where AIESEC is not present have grown exponentially.

The opportunities that we continue to provide are testament enough to the beauty of digital. We believe that the journey is just starting. And we are ready for a new wave of companies and students that are willing to take advantage of our platform.

About the author

Sisekelo Sinyolo is the current director of Marketing at AIESEC in Belgium, a branch of the global AIESEC organization. He was born in Zimbabwe and studied Business Administration at the KULeuven Campus Brussels. He is an aspiring youth-leader and opinion maker passionate about communications and soft skills trainings for young people at university level. He is elected president of AIESEC in Belgium for the year 2015 – 2016.

the sting Milestone

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

A Europe that Protects: Commission calls for decisive action on security priorities

How the diaspora is helping Venezuela’s migration crisis

GSMA Mobile 360 Series – Latin America, in association with The European Sting

1 million citizens try to create a new EU institution

Can free trade deliver cheaper renewable energy? Ask Mexico

On the first day of 2019, over 395,000 babies to be born worldwide: UNICEF

Qualcomm to be the next target of EU antitrust regulators? China might be the answer

Scoring for the environment: what Mathieu Flamini’s top-flight football career taught him about leadership

CEOs in these countries are more likely to go with their gut

Pandemic mental health: the urgency of self-care

Financing fossil fuels risks a repeat of the 2008 crash. Here’s why

Changing how we produce and consume: New Circular Economy Action Plan shows the way to a climate-neutral, competitive economy of empowered consumers

Your smartphone may know more about your mental health than you

Future Forces Forum: Prague will be hosting the most important project in the field of Defence and Security

Gig workers among the hardest hit by coronavirus pandemic

EU budget: Reinforcing Europe’s cultural and creative sectors

Stepped-up efforts needed to combat pneumonia; save nearly nine million children’s lives

COVID-19: What to know about the coronavirus pandemic on 6 April

Brexit and migration dominates the debate on October’s EU summit

EU-Turkey relations: Will Turkey manage to revive the EU accession process talks?

European Semester Autumn Package: Creating an economy that works for people and the planet

Burundi: Inclusive dialogue ‘only viable option’ for resolving country’s political crisis says, UN envoy

EU Youth Conference in Amsterdam: enabling young people to engage in a diverse, connected and inclusive Europe

Africa-Europe Alliance: first projects kicked off just three months after launch

Here are 4 of the most politically charged World Cup games ever played

This chart shows the total number of COVID-19 cases and recoveries so far

Supporting the recovery: MEPs adopt budget priorities for 2021

This is how the Western Balkans will become more innovative

EU out to conquer African Union summit

Nearly half a billion people can’t find decent work; unemployment set to rise: new UN labour report

With potential to boost profits by up to 20 per cent, a woman’s place is at work, says UN labour agency

Junior Enterprises as a solution for Youth Entrepreneurship

Spring 2019 Economic Forecast: Growth continues at a more moderate pace

UN chief condemns suspected Boko Haram attacks targeting Eid al-Fitr celebrations in Nigeria

IMF: The near-term outlook for the U.S. economy is one of strong growth and job creation

Capital Markets Union: Making it easier for insurers to invest in the real economy

Germany loves a strong euro; the new Fiscal Councils can deliver despite the Greek chaos and a wider questioning of austerity

Can Greece’s devastating economy deal with the migration crisis?

Do men and women really have different leadership styles?

We can build a carbon-neutral world by 2050. Here’s how

New identity cards deliver recognition and protection for Rohingya refugees in Bangladesh

Indonesian tsunami death toll climbs over 400 as Government-led relief efforts are stepped up

These 11 EU states already meet their 2020 renewable energy targets

International Court of Justice orders Pakistan to review death penalty for Indian accused of spying

Mother of all mergers between Facebook Messenger, WhatsApp and Instagram: EU Data Privacy restrictions against Facebook’s imperialistic plans

Antibiotics are contaminating the world’s rivers

New ECB boss quizzed for the first time by Economic Affairs Committee

MEPs back update of rail passenger rights across EU

Batteries included: how better storage can transform renewable energy

Venezuelan crisis: MEPs reaffirm their support for Juan Guaidó

‘Reasons to hope’ for sustainable peace in Central African Republic – UN Mission chief

Four million Syrian children have only known war since birth: UNICEF

Germany fears that Americans and Russians want to partition Europe again

Radio still a powerful worldwide tool for ‘dialogue, tolerance and peace’: Guterres

More women and girls needed in the sciences to solve world’s biggest challenges

Stronger partnerships with post-conflict countries needed to ensure ‘path towards durable peace’: UN chief

I accidentally went viral on TikTok. I learned we failed our youngest generation.

Code of Practice against disinformation: Commission calls on signatories to intensify their efforts

To retire at 65, American millennials need to save almost half their paycheck

New EU rules cut red tape for citizens living or working in another Member State as of tomorrow

More Stings?

Advertising

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s