AIESEC @ European Business Summit 2014: The Digital Era: A New Business Frontier

aiesec logo

Written by Babajide Okusanya, National Director of Marketing & Communications of AIESEC Belgium

Babajide Okusanya

Babajide Okusanya, National Director of Marketing & Communications of AIESEC Belgium

We are at the start of the 21st century and technology is evolving faster than we could imagine; driving innovation in all facets of the life – from basic everyday activities to space exploration – technology is fuelling humanity’s progress and growth. All ages – from toddlers to retirees – have access to technology that makes information more accessible than ever before. A combination of hardware, software and internet proliferation has paved the way to the rise to the digital era; which not only makes information accessible but accessible anywhere. The seeds that led to this were set decades ago after the invention of the first electronic computer, the first personal computer, the first graphical user interface operating system, the first nodes connected to the internet, the evolution of communication technologies and the first mobile phones.

If we take a snapshot of this century, there are quite a number of revelations to note. One of which is the empowerment of start-ups. Start-ups are now able to create digital solutions for everyday problems with a strong business model to be able to power it.

Not just start-ups but existing business, NGOs, SMEs and MNEs are capitalizing on the perks of the digital era. By optimising communication channels, organisations are able to drive efficiency through intranets, network-based software and local or cloud servers. Business meetings have evolved as well making it possible to have a board meeting with executives from across the globe simultaneously and seamlessly. For a global organisation like ours where we have stakeholders from across 124 countries, coordinating a virtual meeting is more essential now than ever. We are able to organise a joint conference call that connects all of our country presidents.

Communication is one major perk from this era, another is data storage. Gone are the days when losing one document could cause a huge blow for an organisation. Now businesses invest in data centres and cloud storage to ensure they maintain confidentiality, integrity and availability of their data regardless of disasters or unforeseen circumstances which might occur. With the growing need for mobility and accessibility of businesses and organisations, cloud storage has been growing to meet these needs to provide remote access to data through multiple devices.

As mentioned earlier, there is a growing need for mobility and accessibility which has been made possible by smaller and simpler devices capable of connecting to the internet and carrying out the same level of operations as a desktop computer if not more. It is now possible to have wrist-watches capable of checking emails and organising calendars, or laptops that are as thin as 5mm. This changes behaviours and cultures of organisations and the capabilities of its human resource even beyond the office environment. This even poses a question as to whether a physical office is needed in the first place. There are business in Europe alone that are being run from virtual offices where staff are capable of working anywhere that is suitable for them at any particular point in time.

There are still numerous of organisations in Europe that are unable to capitalize on the opportunities the digital era offers. One core reason to this the fear of implementing technologies that affect business processes; the saying “If it’s not broken, why fix it?” comes into the scene. There are businesses that have been running operations the same way and still having loyal customers and growing. A simple change by placing their operations online and automating processes can increase results tremendously making it possible for customers to be able to access the products and services offered in a very convenient manner. This can be achieved through a simple website/web application, an online payment system and social media pages to facilitate B2B and B2C interactions. Businesses that are able to have this shift done are able to grow in profit, reduce costs and increase customer-base.

Every day, technology opens a new door for business practices, cultures, partnerships and opportunities. The digital era is breaking down barriers that have been faced by businesses for centuries, making the world smaller and more efficient and making it possible to optimise the implementation of resources to yield the best results. Technology is not to be feared but embraced; technology is evolving so fast that “understanding technology and being able to control it as fundamental as being able to read and write” as said by Ryan Carson (Co-Founder of Team Treehouse). On this note, I highly encourage businesses to capitalize on technology, evolve business processes and share good-case practices to drive growth.

About the Author

Babajide Okusanya is a Nigerian and has a background and experience in Information Technology. He was a panellist at the IT West Africa Leaders’ Summit in November 2013 where he interacted with start-ups, multinational governments interested in driving technological growth in the African continent. He is a youth activist currently in Belgium as the National Director of Marketing and Communications for the national office of AIESEC. For the past 5 years, he has been working with AIESEC by delivering trainings, managing projects, organising and attending conferences, building partnerships, developing IT systems, developing marketing and PR strategies in Africa, Europe and Asia. 

the sting Milestone

Featured Stings

Can we feed everyone without unleashing disaster? Read on

These campaigners want to give a quarter of the UK back to nature

How to build a more resilient and inclusive global system

Stopping antimicrobial resistance would cost just USD 2 per person a year

UN launches drive to highlight environmental cost of staying fashionable

Three ways batteries could power change in the world

Crucial medical supplies airlifted to north-east Syria to meet ‘desperate need’

‘Regional security and integration’ in Central Africa under threat, Security Council warned

Philanthropy is at a turning point. Here are 6 ways it could go

JADE Spring Meeting 2017 – day 3: JADE Academy trainings, networking session and gala dinner – Excellence Awards winners revealed

Nature is our strongest ally in ensuring global water security

Companies have a new skill to master – innovation

Digital: The EU must set the standards for regulating online platforms, say MEPs

Why cybersecurity matters more than ever during the coronavirus pandemic

Wednesday’s Daily Brief: Syrian detainees, Zimbabwe hunger crisis, Kabul attack, Mexico disappearances, new tech to feed the world

5 ways blockchain can transform the world of impact investing

A Valentine’s Special: we can never overdose on love

Australia’s record heatwave: From fainting tennis players to dead fish

China is sending science students to live with rural farmers – and crop yields are skyrocketing

UN chief appoints Luis Alfonso de Alba as Special Envoy for the 2019 Climate Summit

Long-term EU budget: Parliament wants safety net for beneficiaries

Yemen hospital airstrike under investigation amid resurgence of deadly cholera

UN chief welcomes G20 commitment to fight climate change

Statement by OECD Secretary-General Angel Gurría on the outcome of COP 25

Growing up near green space is good for your mental health as an adult

Focus on EU’s external action and building our stronger inner core: von der Leyen at the Special European Council

What you need to know about the Sustainable Development Impact Summit

MWC 2016 LIVE: Under Armour learns from “robust community of data”

UN film festival encourages young people to promote peace, dialogue and empathy

How to rebuild trust and integrity in South Africa

EU Council approves visa-free travel for Ukraine and cement ties with Kiev

EU prepares a banking union amidst financial ruins

EU to host international donors’ conference for Albania to help with reconstruction after earthquake

UN chief urges top digital tech panel to come up with ‘bold, innovative ideas’ for an ‘inclusive’ future

Employment and Social Developments in Europe: 2018 review confirms positive trends but highlights challenges, in particular linked to automation and digitalisation

Parliament’s proposal to reinforce flagship programmes is worth 39 billion euros

‘No-deal’ Brexit preparedness: European Commission takes stock of preparations and provides practical guidance to ensure coordinated EU approach

China’s lead in the global solar race – at a glance

Want a fairer society? This economist says he has the answer

UN rights chief calls for release of hundreds abducted and abused in South Sudan

More than 90 per cent of Africa migrants would make perilous Europe journey again, despite the risks

Rule of law: First Annual Report on the Rule of Law situation across the European Union

One million facing food shortages, nutrition crisis after Mozambique cyclones: UNICEF

Civil society organisations disenchanted with “Youth Guarantee”

How has policy affected employment in small businesses in the US?

Financial services are changing. Here’s how

Why your next work meeting should be a ‘walk-and-talk’

World Youth Skills Day: What you need to know for 2020

Why are the Balkans’ political leaders meeting in Geneva this week?

The children’s continent: keeping up with Africa’s growth

Guterres underscores UN role in achieving a free, secure Internet

Office workers in these economies clock up the most extra hours

COP24: Huge untapped potential in greener construction, says UN environment agency

Three steps we must take to secure the future of our forests

European Agenda on Migration: Still fragile situation gives no cause for complacency

WHO working to save lives following powerful earthquake in Albania

The EU can afford to invest trillions in support of employment

How to create responsible supply chains in the age of globalization 4.0

Great Reset: What university entrepreneurship can bring to the post-COVID world

Civil protection: Parliament strengthens EU disaster response capability

Traditional finance is failing millennials. Here’s how investing needs to change

New Mozambique storm rips off roofs, brings lashing rain as aid response kicks in

My disability, my identity

Brussels Vs. Google: The €1 bn EU fine and the US response

More Stings?

Advertising

Comments

  1. When I originally commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get several emails with the
    same comment. Is there any way you can remove me from
    that service? Thanks!

Speak your Mind Here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s