
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Charlotte Gaston-Breton, Professor of marketing, ESCP Business School, Jérémy Lemoine, Lecturer at the University of East London, visiting lecturer at ESCP Business School, Benjamin Voyer, Professor of entrepreneurship, ESCP Business School, Minas Kastanakis, Professor of marketing, ESCP Business […]





















