With a $ 4.35 billion deal, FIAT Group took full control of Chrysler in January 2014 and announced the soon-to-be created FCA, the FIAT Chrysler Automobiles holding company. Thanks to a huge PR campaign, the news shook the markets and generated a shy optimism all around. In such a weak economic situation, the birth of […]FIAT Chrysler: from Geneva Motor show to the World, and back
March 24, 2014 by Leave a Comment
With a $ 4.35 billion deal, FIAT Group took full control of Chrysler in January 2014 and announced the soon-to-be created FCA, the FIAT Chrysler Automobiles holding company. Thanks to a huge PR campaign, the news shook the markets and generated a shy optimism all around. In such a weak economic situation, the birth of […]
