This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Andrea Willige, Senior Writer, Formative Content Consumer brand preferences are driven by an alignment of their values and the brands’ purpose, a new study from Ipsos finds.The link between consumer values and brand purpose has grown significantly in […]People prefer brands with aligned corporate purpose and values
December 21, 2021 by 1 Comment
This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Andrea Willige, Senior Writer, Formative Content Consumer brand preferences are driven by an alignment of their values and the brands’ purpose, a new study from Ipsos finds.The link between consumer values and brand purpose has grown significantly in […]
