Technology can help us save the planet. But more than anything, we must learn to value nature

Save the Planet 2018

World Bank/Arne Hoel An elephant and a bird in the wilderness of Ghana, 28 November 2006.

This article is brought to you thanks to the strategic cooperation of The European Sting with the World Economic Forum.

Author: Marco Lambertini, Director-General, WWF International

Technology is fundamentally changing the way we live, work, relate to one another and to the external world. The speed, breadth and depth of current breakthroughs has no historical precedent and is disrupting almost every sector in every country. Now more than ever, the advent of new technology has the potential to transform environmental protection.
The hunt for new smarter ways to support our development has always been a key driver of technological advancement. Today as our civilisation faces a new unprecedented challenge, technology can play a crucial role in decoupling development and environmental degradation.
Let’s be clear. No human technology can fully replace ‘nature’s technology’ perfected over hundreds of millions of years in delivering key services to sustain life on Earth. A productive, diverse natural world, and a stable climate have been the foundation of the success of our civilization, and will continue to be so in future. A fundamental issue in previous technological revolutions has been the lightness with which we have taken for granted healthy natural systems like forests, oceans, river basins (all underpinned and maintained by biodiversity) rather than valuing these as a necessary condition to development.
We consume more natural resources than the planet can regenerate
On 1 August, the world hit Earth Overshoot Day, the point in our calendars when we tip into consuming more natural resources than the planet can regenerate in a year.
Global Footprint Network, an international non-profit that calculates how we are managing ― or failing to manage ― the world’s resources, says that in the first seven months of 2018 we devoured a year’s worth of resources, such as water, to produce everything from the food on our plates to the clothes we’re wearing – a new unwanted record.
At present, we are using resources and ecosystem services as though we had 1.7 Earths and such an ecological overshoot is possible only for a limited time before ecosystems begin to degrade and, ultimately, collapse.
As global biodiversity continues to decline steeply, the health and functioning of crucial ecosystems like forests, the ocean, rivers and wetlands will be affected. Coupled with climate change impacts which are evident in warnings from scientists and the increasing frequency and intensity of extreme weather events worldwide; this is going to be disastrous for the ecological balance of the planet and for our survival. Earth Overshoot Day is a stark reminder of the urgent actions individuals, countries and the global community must take to protect forests, oceans, wildlife and freshwater resources and help achieve resilience and sustainable development for all.
We have a critical window of opportunity between now and 2020 to put in place commitments and actions to reverse the trend of nature loss by 2030 and help ensure the health and well-being of people and our planet.
This is not just doom and gloom, the risk is real
The failing of natural systems is not without consequences for us.
Every day new evidence of our unsustainable impact on the environment is emerging. The last five years have been the warmest five-year period on record, the Arctic warmed much faster than predicted and the UN estimates that in the last 10 years, climate-related disasters have caused $1.4 trillion worth of damage worldwide.
In just over 40 years, the world has witnessed 60% decline in wildlife across land, sea and freshwater and is heading towards a shocking decline of two-thirds by 2020 if current trends continue. This has happened in less than a generation. A blink of the eye, compared to the hundreds of millions of years some of these species have lived on our planet.
Forests are under pressure like never before with unabated deforestation and at sea, 90% of the world’s fish stocks are overfished. All indicators point toward our planet being on the brink.
Image: WWF
Why does this matter? It matters because we will not build a stable, prosperous and equitable future on a depleted planet.
The ‘battle of technologies’
It is time to focus on the solutions which we know exist or have the potential to be developed and this is where technology, along with behavioural change, can help us reboot the health of our nature and planet.
From the high seas to the depths of the world’s most dense forests, technology can transform how we identify, measure, track and value the many services and resources nature provides us with.
Blockchain to revolutionize the commodity markets
Earlier this year, WWF in Australia, Fiji and New Zealand joined forces to stamp out illegal fishing and slave labour in the tuna fishing industry using blockchain technology. “From bait to plate”, the advances in blockchain technology can help consumers track the entire journey of their tuna – and potentially other agricultural commodities and fish – revolutionizing systems of certification and traceability. We can also use satellite data and cost-effective GPS tracking devices to ‘see’ and understand global fishing and global vessel traffic.
Remote sensing in planning and monitoring
On land as well, remote sensing plays an important role in planning, monitoring, and evaluating impact on the ground. It has enabled WWF to monitor the developments of extractive industries in socially and ecologically-sensitive areas, including World Heritage sites.
We’re also partnering with NASA’s Jet Propulsion Lab (JPL) and UCLA to develop an algorithm that enables the detection of deforestation from palm oil expansion using remote sensing data, and we’re exploring the potential to expand this technology to other commodities.
Drones and crowdsourcing help monitor forest health and detect illegal logging
Protecting the world’s forests means ensuring land—in the right places—is protected or restored as well as healthy, providing people and wildlife what they need to survive, like clean air and water, food and jobs. And that’s where drones come in to play, acting as our eyes on the forest. And it’s not just WWF that is using this technology.
WRI (World Research Institute) has developed Global Forest Watch (GFW), an online forest monitoring and alert system that uses crowdsourcing, to allow anyone to create custom maps, analyse forest trends, subscribe to alerts, or download data for their local area or the entire world.
Thermal imaging to combat poaching
Every night, park rangers patrol the pitch-black savanna of Kenya’s Maasai Mara National Reserve. They search for armed poachers who spill across the border from Tanzania to hunt for bush meat and ivory. For years the number of poachers overwhelmed the relatively small cadre of rangers. Technology is now helping to turn the tide. Thermal imaging video cameras enable rangers to catch poachers at record rates and deter many more from even making the attempt.
Beyond direct interventions to stop poaching, WWF also uses technology to go after wildlife traffickers. To that end, we’re working with a coalition of leading e-commerce and social media giants in the US and China to root out the sale of illicit wildlife products on their platforms.
AI to track wildlife
It is hard to think of technology and nature together but even advances like Artificial Intelligence (AI) that could not be further removed from the natural world are helping conservation efforts.
In China, WWF and tech giant Intel are harnessing the power of AI to help protect wild tigers and their habitats, while also protecting countless other species as a result while helping carbon storage, vital watersheds and communities in the area.
An engaged public is critical
As we engage new partners and pursue novel applications of technology, we believe an informed and engaged public is critical to this work and we are constantly looking to make people aware of the challenges facing our planet and what we’re doing to solve them. In 2016, we partnered with Apple to create an Apps for Earth campaign that raised $8 million and educated millions of people around the world about core conservation issues. More recently, we leveraged Apple’s augmented reality tools to launch the “WWF Free Rivers” app that invites people to experience the importance of free-flowing rivers for nature and for humans, and demonstrates how ill-conceived economic development endangers them both.
The possibilities for technology partnerships to reboot nature are endless. Our challenge now is to scale this work beyond a few test sites and into all of the places we are working to protect the planet. More than technology, we need a fundamental shift in mindset and understanding of the role that nature and biodiversity plans in our lives and businesses.
If we continue to produce, consume and power our lives the way we do right now, forests, oceans and weather systems will be overwhelmed and collapse. Unsustainable agriculture, fisheries, infrastructure projects, mining and energy are leading to unprecedented biodiversity loss and habitat degradation, over-exploitation, pollution and climate change.
While their impacts are increasingly evident in the natural world, the consequences on people are real too. From food and water scarcity to the quality of the air we breathe, the evidence has never been clearer. We are however, in many instances, failing to make the link. Alongside the technological revolution, what we need is an equally unprecedented cultural revolution in the way we connect with the planet.

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe to get the latest posts sent to your email.

Interesting reads

This article is published in association with United Nations.l student with a strong interest in research and global health.

COP31: Energy transition takes centre stage as countries map path beyond fossil fuels

This article is published in association with United Nations. The global energy transition took centre stage on the second day of COP31, as countries explored how to move away from fossil fuels, accelerate clean energy and overcome financial and infrastructure barriers standing in the way. Today at COP31 Energy and Transport Day at COP31 got […]
UN News Two children stand in a rain-soaked tent in Deir al-Balah, Gaza.

Children among the dead as heavy rains flood tents and shelters in Gaza

This article is published in association with United Nations. An infant reportedly drowned and five Gazans were killed – including three children – when a sand dune collapsed on their tents as the first heavy rains swept across the enclave at the weekend, according to the UN aid coordination office (OCHA). Thousands of families lost […]
© EducAid “Before [this], the difference was huge – I used to carry Anas, and he had to crawl on his hands,” said Anas’s mother.

‘For the first time I have my own chair’: Gaza siblings find new freedom

This article is published in association with United Nations. In Gaza, 10-year-old Anas is one of three siblings born without legs and with only two fingers on each of their hands. They struggle to move around and perform daily activities like eating and writing independently. With funding from the UN’s aid coordination office (OCHA), and […]
© UNICEF A child looks out from a makeshift shelter in Rafah, in the south of the Gaza Strip.

Gunfire damages tents at Rafah displacement site in Gaza, as aid teams prepare for winter storms

This article is published in association with United Nations. Gunfire hit and damaged multiple tents at a displacement site in Gaza’s northern Rafah region on Tuesday, reportedly causing injuries and forcing a humanitarian partner to leave the area, the UN aid coordination office (OCHA) has said. The NGO had been working on flood control ahead […]
© UNIFIL UNIFIL remains a critical stabilising factor in south Lebanon..

UN peacekeeping chief warns of ‘security vacuum’ as Blue Helmets leave Lebanon and Western Sahara

© UNIFIL UNIFIL remains a critical stabilising factor in south Lebanon.. This article is published in association with United Nations. The UN’s peacekeeping chief warned on Wednesday that the withdrawal of “Blue Helmets” from Lebanon and Western Sahara risks leaving a dangerous security vacuum, while the Security Council remains divided over what, if anything, should […]
© IOM/Haithm Abdulbaqi Young people in Yemen play football on a sandy pitch.

15 years of ‘almost no progress’ in getting young people moving: WHO

This article is published in association with United Nations. One in four adolescents worldwide reported not getting at least 60 minutes of physical activity on any day in the previous week, according to new global estimates released by the World Health Organization (WHO) on Wednesday. That amounts to some 240 million young people aged 11 […]
© UNICEF/Sultan Mahmu A mother and daughter wade through floodwaters in Feni, southeastern Bangladesh.

COP31 explained: What’s at stake at this year’s UN climate summit?

This article is published in association with United Nations. The world has more tools than ever to tackle climate change, yet millions remain unable to benefit from them. As clean energy technologies advance faster than ever, the challenge facing countries at COP31 is no longer just finding solutions – but making sure everyone can afford […]
© UNICEF/Christina Pashkina A school in Chuhuiv, Ukraine, lies in ruins after being hit by a missile.

Air raid alerts and attacks on schools: the devastating face of education in Ukraine

This article is published in association with United Nations. Ukraine has sustained almost 2,000 attacks on education since the full-scale Russian invasion in 2022, with some 270 this year alone, the UN Children’s Fund (UNICEF) said on Tuesday, a day after a strike at a school being used to distribute aid. Tweet URL Since the […]
© UNICEF/Oleksii Filippov People walk past a war-damaged building in Ukraine.

Ukraine: WFP provides hot meals to Oleshky evacuees as UN pushes to restore power before winter

This article is published in association with United Nations. The UN World Food Programme (WFP) is providing emergency food assistance to more than 400 people who were able to leave the Russian-occupied city of Oleshky, in Ukraine’s Kherson region, during a brief local ceasefire. Many arrived in worrying condition at medical facilities in Kyiv on […]

COP17: Nations chart ‘Yerevan Pathway’ to speed up action for nature

This article is published in association with United Nations. At the halfway mark to 2030, countries meeting in Armenia have agreed a roadmap to accelerate action for nature, after a global review found the world off track to meet its biodiversity targets. Agreement was formalised through the Yerevan Pathway as the UN Biodiversity Conference (COP17) […]
This article is published in association with United Nations.

AI is changing the way we think. The question is whether we’ll notice in time

This article is published in association with United Nations. Artificial intelligence promises to make life easier. With a few keystrokes, it can write emails, summarize reports, generate ideas and answer complex questions in seconds. For many people, it feels like a technological leap on par with the arrival of the internet itself. But according to […]
© NYCDDC Flood defences are built on the east side of Manhattan Island by the East River in New York City.

Higher Ground: How New York is raising a park to hold back the sea

This article is published in association with United Nations. On 29 October 2012, Hurricane Sandy slammed into New York City, unleashing a devastating storm surge that flooded homes, subways and tunnels, knocked out power and sparked deadly fires. In just 48 hours, 44 people were killed, nearly two million New Yorkers lost power, and 6,500 […]
This article is brought to you in association with the European Commission.

World News in Brief: ‘No safe place in Ukraine’, IAEA calls for Iran nuclear inspections, Kenya hosts thousands of Ethiopians fleeing clashes

This article is published in association with United Nations. The UN refugee agency (UNHCR) on Tuesday urged continued international support for Ukraine’s population as Russian airstrikes intensify and humanitarian needs grow in advance of another bitterly cold winter. The “relentless” attacks are targeting critical energy infrastructure, leaving millions without heat and electricity, and limited access to […]
This article is published in association with United Nations.

Four in five domestic workers lack formal job protections, UN finds

This article is published in association with United Nations. An estimated 66.5 million domestic workers – representing more than four out of five domestic workers worldwide – were informally employed in 2025, a new report by the UN’s labour organisation has found. This makes them more than twice as likely as other employees to lack […]
© WFP/Mohamed Hinnawi An elderly woman in Al Saraya, Gaza, looks after young children after losing three sons, her husband, and home during the war.

Gaza: Families brace for fourth winter in tents as aid operations remain stymied

This article is published in association with United Nations. Families in Gaza are bracing for a fourth winter in tents and makeshift shelters as UN aid operations face mounting obstacles, with transport suspended on Tuesday due to Israel’s closure of the key Kerem Shalom crossing for election day. The UN project services agency in the […]

West Bank: Hebron crackdown displaces thousands, Türk warns of ethnic cleansing

This article is published in association with United Nations. Israel’s “aggressive operation” in the West Bank city of Hebron raises serious concerns of ethnic cleansing, UN human rights chief Volker Türk warned on Monday, as the number of Palestinians forced from their homes passed 3,000 on the eve of Israeli elections. The UN aid coordination […]
© UNICEF/Rawan Eleyan A mother and her children go through their belongings after a room in their home was burned in a settler attack in southern Hebron, West Bank. (July 2025)

West Bank: Guterres alarmed as Israel imposes sweeping closures after deadly Hebron attack

This article is published in association with United Nations. The UN said on Friday it was “extremely alarmed” by intensifying violence in the occupied West Bank, as Israel moved to seal off the territory following a deadly attack on its soldiers in Hebron. Two Israeli soldiers were killed and at least five injured when gunmen […]
This article is published in association with United Nations.

‘Connect the dots’ between street protests and global turmoil, urges Guterres

This article is published in association with United Nations. The international community must combat inequality and stop wars from expanding to ensure a safer world for all, the UN Secretary-General said on Thursday. Speaking to reporters in New York ahead of a visit to Egypt, António Guterres addressed growing public discontent in Europe and beyond, […]
© SOS Méditerranée/Anthony Jean Up to $500 million was paid in migrant smuggling fees on sea routes to Europe in 2025, according to new UN estimates.

Migrants paid up to $500 million in smuggling fees on European sea routes

This article is published in association with United Nations. The price tag for smuggling on European sea routes reached up to half a billion dollars last year, the UN Office on Drugs and Crime (UNODC) and the UN migration office, IOM, reported on Wednesday. Key points Almost half of migrants trying to get smuggled into […]

Comments

  1. Agreed so strongly! We indeed have until 2030 at the latest to stop the loss of nature on this incredible planet. We must use and replenish our precious resources wisely and put solid strategies in place BY 2020 that will help conserve the reserves we have left.

Why don't you drop your comment here?

Go back up

Discover more from The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - europeansting.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

The European Sting – Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology – europeansting.com