SPB TV is one of the world’s leading providers of end-to-end OTT TV, IP TV and mobile TV solutions for video content delivery to multi-screen devices: mobile, tablet, desktop and TV. SPB TV solutions provide stable video delivery and playback across any wireless network, award-winning intuitive UI and effective monetization tools.
The Mobile World Congress 2014 in Barcelona, Spain was a very good opportunity for SPB TV to announce its future plans. The European Sting, as media partner of the event, took an exclusive interview from the top executives of SPB’s management team, the CEO Kirill Philippov, the Co-Founder Sebastian Justus-Schmidt and the Head of PR and Communications Denis Perepelitsyn.
SPB TV was launched in 2007 and has invested heavily on R&D. The headquarters are in Switzerland, while the R&D headquarters are in Russia and affiliates in many locations around the world such as the USA, South America, Singapore and Thailand. There are more than 30 million people who use its platform worldwide with 19 million of them coming from Russia. Russia and Eastern Europe are the main markets for SPB TV with an increasing investment in new markets. The SPB TV has provided its solutions to many network operators and media companies, such as MTS, Beeline, MegaFon and Amedia and for technology companies such as Nokia, Motorola and HTC.
During the Mobile World Congress, SPB TV announced the expansion of its investments in Kazakhstan and Armenia, focusing also on other big markets such as Brazil, Singapore, Dubai and Thailand. The plan for the future is to become an established and recognized global player.
“We are focused on promising markets and as such our expertise and quality technologies allow us to target these regions. In addition to the Latin American market, Southeast Asia is a big focus of growth for us at the moment. We are looking to develop our reach in this region, and plan to expand in to Sri-Lanka, Thailand and Malaysia,” said Mr Filippov.
SPB TV provides a complete media platform for live and on-demand television, adjusted to deliver high quality streams. In Mobile World Congress SPB TV announced a new service that enables users to interact with the TV. In particular, it introduced a new interactive TV for the football viewers. During the football game, viewers can vote for their favourite players or teams and can have access to on-screen information about players, goals and other relevant information. The new solution from SPB TV can enable the company to understand the preferences of its customers and to use advertising in a more targeted way.
“SPB TV is at the very heart of the video revolution that is so dramatically affecting peoples’ lives and also those of the vendors and operators that make it all possible,” said Kirill Filippov, SPB TV CEO. “Our ability to deliver end-to-end TV, to support any device and to constantly create innovative and unique new services that build brand loyalty and revenue, is truly world class. We are proving it day after day with a growing number of customers and we see Mobile World Congress as a real showcase for the future.”