Movius @ MWC14: Discussing novel Communications Applications over a “CAFÉ”

In the latest Mobile World Congress 2014 in Barcelona, the European Sting, as the media partner of the event, had an interesting exclusive interview with Jose M. Romero, Vice President of Product Strategy & Marketing in Movius Interactive Corporation. Movius is a global leader in application enablement for service providers. Its Headquarters are based in Atlanta, United States, having also presence in Europe, Africa and Dubai. The main activity for Movius is to provide unified communications solutions for telecommunication providers around the world. Its solutions are covering a wide range of applications, from converged messaging and unified conferencing, to virtual telephony. Through continuous innovation and focus on time-to-market applications, Movius has developed applications that meet the growing demands of several market segments including consumers and enterprises. In order to line up with the need of the service providers, Movius provides, together with its applications, extended business models such as Software as a Service (SaaS), risk/revenue share and licensing (RTU). In addition, it offers Professional Services that enable providers to better integrate and localize Movius’ solutions. CAFÉ Movius has at the core of all its solutions the Communications Applications Framework Engine, or CAFÉ. The CAFÉ platform connects the Telecommunications world with the Social, Local and Mobile World, enabling operators to provide services that can create value in the Over the Top (OTT) solutions in the market. Apart from the bridge that CAFÉ offers between traditional telephony and the web, it also offers applications and business models that can be adjusted to meet the needs of the operators and the local market. Messaging Movius has also developed messaging services that can add value to its customers. Voicemail and visual voicemail is one very essential service that provides a faster and different way of communication. What is more, the voice-to-text service is a very good way to transcribe voice messages into text and send them via SMS. Finally, the auto attendant service is Movius’ proposal to improve the productivity of the small and medium enterprises. MyIdentities A very important and challenging project for Movius is the myIdentities Service. MyIdentities is a service that enables customers to have more than one mobile phone numbers on the same device with only one SIM card. This can be very important for people who need to use separate mobile phone numbers for their work and public life. Most of the people are now carrying more than one devices to manage family, business, social etc. MyIdentities can be the solution for these people and a good opportunity for operators to differentiate and provide a service that focuses on higher value tiers. The service also includes essential features such as automatically change between numbers, TDM and/or Data communication, separate manage for calls, SMS, data and split billing for voice and data for every different number. This is very important because it can simplify the use of a mobile phone with multiple number and can secure the users’ personal or professional sensitive data. The first results from the introduction of myIdentities in Latin America seem very promising. In particular, after one year from the introduction of Movistar Argentina’s “Mi Numero Extra” service, which is based on the Movius Interactive Corporation solution myIdentities, it achieved sustainable growth. The opportunities are huge as the Telefonica Movistar in Argentina has more than 6.9 million customers. “We are absolutely delighted with the positive feedback of the service following a full year of deployment”, said Dominic Gomez, CEO, Movius. “A key focus for us has been to help our operator customers to improve the value they get from each subscriber by increasing voice and messaging traffic. When it comes to myIdentities, we are targeting customers in the higher value tiers as a means of increasing revenue and giving differentiation”. Movius is a corporation that provides a wide range of services that can be customized in order to meet the needs of its customers. The CAFÉ platform is the main service that can also have the ability to integrate all the other services such as myIdentities and the messaging services. The integration of the traditional telecommunication and the web in so many ways seem to be the competitive advantage of Movius. One of the main issues that Movius should address, though, is the trends in such a dynamic market and the matter of  privacy for its customers. The first outcomes from the introduction of myIdentities in Argentina are promising. However, it will be fascinating to see the response of other markets such as the European.