Corporate purpose must go beyond branding. Here’s why

New green financing model launched in Serbia

This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Dominic King, Senior Principal, Accenture Research, Ana Clara Gimenez, Manager, Accenture Research, Andrea Moore, Manager, Accenture Strategy, Catalina Mainardi, Specialist, Accenture Research Corporate purpose matters. Purpose statements should clearly articulate why an organization exists; making money is not […]

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