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Over the course of 12–14 April 2016, more than 1,000 CEOs, Heads of Marketing and e-commerce professionals from retailers representing 50+ countries will unite for the 10th edition of the World Retail Congress at the Madinat Jumeriah in Dubai.
In true tradition the Congress will close with the illustrious World Retail Awards, the only global industry event that recognises and honours retail excellence. Since launching in 2007 the Awards have seen retailers from around the world present their work on a global stage, allowing brands everywhere to showcase their innovation and excellence across various segments of the industry.
Winning at the Awards yields tremendous results for groups around the world, with many of our previous winners going on to enjoy heightened commercial success and global marketing coverage following their achievements.
“We saw a lot more new retail coming to the store to ‘copy’ our idea”, notes Nicola Farinetti, CEO of Eataly USA who in 2014 scooped the winning spot for Best New Retail Concept. “Inspiration from other businesses and applying to yours is the best way to innovate.”
Past title-holders have also benefited considerably from the global reach both the Congress and Awards offer, something that local and country specific events often fall short of providing. BreadTalk, one of China and Singapore’s leading bakery outlets enjoyed new levels of publicity following their win with the Growth Market Retailer of the Year award, also in 2014. “As our business is predominantly in Asia and the Middle East, it was good exposure for other retail owners to get to know our brand and our business better”, said Joyce Koh, Group Snr Vice-President, Brand Development for the group. Acknowledging the triumph at a time where retailers are keen on integrating online and offline models, Koh describes the Awards as “the epitome of retail prestige”.
There are nine categories in total, including new additions for 2016 such as The Rodney Fitch Award for Innovation and Creativity. The luxurious Madinat Jumeirah in Dubai will play host to the glittering Awards Ceremony which runs hand in hand with the Gala Dinner on 14 April, the closing night of the Congress.
Entry for the Awards can be completed via the submission form at https://www.worldretailawards.com/, however if you would like more information, tips on how to enhance your entry or if you have any questions, please get in touch. Entries close 2 February.
We look forward to welcoming you in Dubai in 2016, to what will be the retail awards ceremony of the year.
Many thanks for your excellent report, your experience will be useful to me!